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It may be quite disappointing, but the Olympic Games do not involve an increase in the sale
of sports newspapers at all.
They do not even involve greater advertising at all.
We broadcast the Olympic Games properly in order to honour this important event;
we invest in them, and we are going to send eight people within the existing austerity.
Two of the eight people are photographers.
One attached journalist and one photographer will cover the football events,
that continues to be our star sport. I suppose that we will discuss this matter later.
The rest are a photographer -for the other events- and five more editors.
Some of them are specialists in other sports, particularly in basketball, athletics and swimming.
There is also a man who does well in several fields, because in the Olympic Games
the surprise comes when you least expect it. There appear heroes in lesser-known sports.
The Olympic Games make the newspaper beautiful, because the world's best news agencies go there
and take extraordinary photographs.
However, they do not involve greater sales because people in Spain
are fonder of football, motor sports, basketball and the Spain national football team.