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(Florence) OWNING A FOOD COURT RESTAURANT
COULD MAKE YOU A MULTI-MILLIONAIRE.
FOOD COURTS BRING IN HIGH TRAFFIC AND BIG SALES.
HERE, A SMALL FOOD BUSINESS CAN GROW INTO A NATIONAL BRAND.
THIS COULD SET YOU UP FOR THE REST OF YOUR LIFE.
OVER THE NEXT THREE DAYS,
WE'RE GIVING TWO TEAMS OF ASPIRING FOOD ENTREPRENEURS
THE CHANCE TO REALIZE THEIR DREAMS...
IT'S GONNA BE FOR NOTHING IF WE FAIL.
...AND WIN THEIR VERY OWN FOOD COURT RESTAURANT.
THIS IS "FOOD COURT WARS."
-- Captions by VITAC --
Closed Captions provided by Scripps Networks, LLC.
THIS WEEK, WE'RE AT MADISON SQUARE MALL
IN HUNTSVILLE, ALABAMA.
OVER 5,000 CUSTOMERS
COME THROUGH THIS FOOD COURT EVERY WEEK.
A SUCCESSFUL RESTAURANT HERE CAN GROSS OVER $500,000 A YEAR.
LET'S MEET TWO LOCAL TEAMS
THAT THINK THEY HAVE THE RESTAURANT CONCEPTS
TO DO JUST THAT.
YOU KNOW WHO THE BOSS IS.
I'M CHUCK PERKINS.
AND I'M STEPHANIE PERKINS.
THERE'S FOUR BOYS.
IF YOU COUNT CHUCK, THERE'S FIVE.
BOOM.
(laughs)
GO. GO!
STEPHANIE AND I MET IN A RESTAURANT.
I WAS A WAITRESS, AND HE WAS A BUSSER.
(laughing) GET OUT OF MY WAY.
WE'VE ALWAYS KNOWN WE WERE GONNA OPEN A RESTAURANT TOGETHER.
OUR CONCEPT IS "PERKINS & SONS."
IT'S LOCALLY SOURCED HOT DOGS THAT'S OUR OWN BLEND OF MEAT,
TOPPED WITH SOME TRULY SOUTHERN TOPPINGS.
THAT'S THE MAC DADDY RIGHT THERE.
HOT DOGS ARE NOSTALGIC TO US.
OUR KIDS LOVE HOT DOGS.
WE'VE BEEN COOKING THEM FOR A LONG TIME.
IT'S ALL ABOUT FAMILY.
ARE YOU HUNGRY?
WE'VE BEEN WORKING ON THIS FOR 10 YEARS.
EVERY TIME WE'VE HAD A CHANCE TO DO SOMETHING,
SOMETHING HAS COME UP.
(Chuck) I'M IN THE MILITARY.
OUR FAMILY HAS TO BE PREPARED FOR ME TO LEAVE
FOR EXTENDED PERIODS OF TIME.
SAY "BYE, DADDY." SAY "BYE-BYE."
(Stephanie) THAT'S REALLY, REALLY HARD.
(Chuck) US HAVING A FAMILY BUSINESS
WOULD GIVE US MORE TIME TO SPEND TOGETHER.
WE HAVE TO SUCCEED AT THIS,
'CAUSE THIS IS EVERYTHING FOR US.
(voice breaking) EVERYTHING.
OH! DID YOU DO THAT FOR REAL?!
MY NAME IS STEPHANIE REID, BETTER KNOWN AS "MAMA" REID.
AND MY NAME IS JAMES RILEY.
WHAT'S THIS?
BACK OFF.
JAMES AND I ARE FRIENDS.
BUT...
OUT OF THE KITCHEN. OUT!
AAH!
...WE FIGHT LIKE SIBLINGS.
I'M A GOOD COOK, PERIOD.
THAT CHICKEN LOOKS REALLY GOOD!
I'VE COOKED IN RESTAURANTS, COMMERCIAL RESTAURANTS,
FINE DINING RESTAURANTS.
AND MAMA REID, SHE'S A FABULOUS HOME COOK.
(woman) THIS IS GREAT.
WE HAVE DREAMED ABOUT
OPENING "KETTLE N' SPOUTS" FOR YEARS.
IF YOU DON'T LOVE GRITS AND SWEET TEA,
YOU DON'T LIVE IN ALABAMA.
(sighs)
OH, WOW.
HEAVENLY FATHER, WE THANK YOU FOR BRINGING US ALL TOGETHER AS FRIENDS.
WE NEED THIS.
WE ARE CURRENTLY UNEMPLOYED,
ONLY SURVIVING THROUGH THE GRACE OF GOD.
THIS IS SOMETHING THAT CAN CHANGE YOUR LIFE.
I PUT SOME LOVE IN THE BOWL AND MIX IT ALL UP.
(Reid) I BELIEVE THAT ORDINARY PEOPLE
CAN DO SOME EXTRAORDINARY THINGS.
SO, I'M WALKING INTO THIS FOOD COURT.
I'M, LIKE, SICK TO MY STOMACH.
I MEAN, THIS IS OUR DREAM, 10 YEARS IN THE MAKING.
(Riley) IT'S A HUGE RISK FOR BOTH OF US.
BUT WE HAVE PUT EVERYTHING ON THE LINE.
WE NEED TO TRY TO PURSUE THIS DREAM.
ARE YOU MAMA REID?
HI!
TYLER FLORENCE. NICE TO MEET YOU.
PERKINS & SONS?
YES, SIR.
I LOVE A GOOD HOT DOG.
(Reid) THEY'RE MAKING HOT DOGS?
PEOPLE LIKE GRITS DOWN SOUTH.
KETTLE N' SPOUTS?
PERKINS & SONS HOT DOGGERY?
RIGHT HERE IN THIS VERY FOOD COURT,
YOU EACH HAVE A CHANCE TO OPEN YOUR VERY OWN RESTAURANT.
ALL NATIONAL BRANDS START OUT WITH ONE RESTAURANT.
THIS COULD SET YOU UP FOR THE REST OF YOUR LIFE.
OVER THE COURSE OF THREE DAYS,
WE'RE GONNA GIVE YOU A CHANCE TO REFINE YOUR CONCEPTS,
HEAD INTO HUNTSVILLE TO MARKET YOUR BRAND,
AND LET PEOPLE KNOW YOU ACTUALLY EXIST,
AND THEN YOU'LL OPEN UP FOR ONE DAY.
THE TEAM THAT MAKES THE MOST SALES
WILL WIN ONE OF THESE PRIME LOCATIONS BEHIND ME,
RENT-FREE, FOR A YEAR --
A PRIZE WORTH $100,000.
I'VE OPENED UP RESTAURANTS BEFORE.
ALL WE NEED IS THE OPPORTUNITY, AND I'LL MAKE IT HAPPEN.
FIRST, WE'RE GONNA TEST YOUR CONCEPTS.
THE MALL WORKERS MAKE UP 10% OF YOUR FOOD-COURT SALES.
SO, I'VE INVITED 50 OF THEM
FOR A SNEAK PEEK OF WHAT YOU HAVE TO OFFER.
IF THEY LIKE YOUR CONCEPTS,
THERE'S A GOOD CHANCE THE REST OF HUNTSVILLE WILL AS WELL.
YOU'LL HAVE ONE HOUR TO PREP
YOUR SIGNATURE DISH AND TWO SIDES.
THE MALL EMPLOYEES WILL TASTE BOTH DISHES,
THEN VOTE ON WHICH ONE THEY LIKE BEST.
THE WINNING TEAM WILL RECEIVE PRIME SIGNAGE
IN THE MALL ON OPENING DAY.
AND I CAN'T TELL YOU HOW VALUABLE THAT REALLY IS.
THAT SIGN IS WHAT IS GONNA DRAW PEOPLE TO YOUR RESTAURANT,
AND WE NEED THAT.
ALL RIGHT, GUYS. HEAD INTO YOUR SPACES.
LUNCH STARTS IN ONE HOUR.
(Riley) GO, BABE.
OKAY, HOLD ON.
WHEW!
LOOK AROUND.
OKAY, WAIT, WAIT, WAIT.
I'M GONNA FAINT.
THIS TYPE OF KITCHEN --
I'VE NEVER BEEN IN ONE.
LOOK AT THIS!
(Chuck) ALL RIGHT, THAT'S GOOD.
OKAY. THIS IS GOOD.
THIS IS WHAT I THINK WE NEED TO DO.
I'M THE BOSS IN THE KITCHEN
BECAUSE MY HUSBAND TENDS TO PROCRASTINATE.
THIS APRON MAKE MY BUTT LOOK BIG?
CHUCK!
(Chuck) OUR SIGNATURE DISH IS OUR BIG CHUBBY.
THAT'S MY IDEA. PEOPLE LOVE THIS DOG.
YOU CAN'T GO WRONG WITH A FOOT-LONG, DEEP-FRIED,
BACON-WRAPPED DOG.
THE FIRST THING YOU HAVE TO DO IS TOP IT WITH AN AMAZING CHILI,
WHICH IS ONIONS, GROUND BEEF, AND OUR OWN SPICES.
IT TAKES AT LEAST AN HOUR TO COOK.
AFTER THAT, CHEDDAR CHEESE, DICED ONIONS,
AND THEN FRIED JALAPEÑOS ON TOP.
THE LARGEST AMOUNT OF PEOPLE WE'VE EVER SERVED AT ONCE
WAS ABOUT 25.
SO, 50 IS GONNA BE VERY LABOR-INTENSIVE FOR US TO GET THIS OFF.
GOT TO COOK FASTER!
FIRST ONE, THIS ONE. THIS ONE'S THE BACK ONE.
HUH?
¿COMPRENDE?
NO COMPRENDE.
OH, MY GOSH.
(Riley) MAMA REID HASN'T BEEN IN A COMMERCIAL KITCHEN,
SO I TAKE THE LEAD.
LET'S GET A PLAN.
ALL RIGHT.
OUR SIGNATURE DISH IS CHILI AND GRITS --
I LOVE IT --
WITH A SIDE OF SHRIMP AND HUSH PUPPIES.
MMM. TALK ABOUT HEAVEN.
YOU'RE GONNA DO THE TEA AND THE GRITS.
OKAY.
NORMALLY, WE MAKE EVERYTHING FROM SCRATCH,
BUT WE HAVE ONE HOUR TO PREP FOR 50 PEOPLE.
THIS SITUATION IS JUST THROWING ME FOR A LOOP.
SO WE DECIDE TO TAKE SHORTCUTS.
SCALLIONS.
ASIAN SEASONING, CAYENNE PEPPER.
THAT'S WHAT I'M TALKING 'BOUT, BABY!
(Chuck) WOW.
I'M SPENDING ALL MY TIME WRAPPING BACON WITH TOOTHPICKS.
WHAT'S UP, GUYS?
HEY, SIR. HOW YOU DOING, MAN?
IS THE BACON-WRAPPED HOT DOG WITH A LOT OF THINGS ON TOP
GONNA BE YOUR SIGNATURE THING?
YES, SIR.
THOSE ARE GONNA BE DEEP-FRIED.
(laughs)
A BIG, GOOPY HOT DOG IS JUST SO UNHEALTHY,
I CAN'T EVEN TELL YOU.
AND YOU GOT TIME TO MAKE TWO SIDE DISHES?
YES, SIR. WE'RE ROLLING.
(Stephanie) THIS HOT DOG WAS HIS IDEA.
HE PICKS THE MOST DIFFICULT ONE TO PULL OFF.
WELL, THIS PREP IS JUST LABOR-INTENSIVE.
THIS WAS YOUR HOT DOG, NOT MINE.
WHAT ARE WE LOOKING LIKE ON TIME?
28 MINUTES, JAMES.
I THOUGHT YOU WERE ON TOP OF TEA.
I WAS, UNTIL THE GRITS STARTED GETTING READY.
WHERE'S YOUR SUGAR THAT YOU HAVE MEASURED OUT?
MAKING INFUSED SWEET TEA,
WE TAKE FRESH FRUIT AND DROP IT IN THE TEA.
IT'S THAT SIMPLE.
HOW YOU DOING ON THE GRITS?
DID YOU PUT THE PARMESAN CHEESE IN?
OKAY, CHEESE IS READY.
OH, BABY. THESE LOOKING GOOD!
CAN I PUT THESE AWAY WHEN YOU'RE FINISHED WITH THEM?
STEPHANIE, WE NEED TO COOK.
WE DON'T NEED TO WORRY ABOUT CLEANING RIGHT NOW.
THE RAG WAS ON MY WORKING STATION.
STEPHANIE IS NOT THE FASTEST LADY.
SOMETIMES, SHE GETS ON MY NERVES.
HEY!
(chuckles)
THESE LOOK PRETTY GOOD.
I GOT SOME GRITS OVER HERE.
WE GOT SOME CHILI TO PUT ON TOP OF THE GRITS.
ARE YOU GUYS MAKING THIS STUFF FROM SCRATCH?
NO, WE ADD DIFFERENT SEASONINGS INTO IT.
WE DOCTOR IT UP.
(Florence) I KNOW THEY HAVE A QUALITY PRODUCT,
BUT THEY'RE BLOWING IT BY TAKING A SHORTCUT TO SAVE TIME.
INSTANT GRITS? CHILI OUT OF A CAN?
I DON'T KNOW ABOUT THAT.
THIS IS ONE SHOT TO MAKE A BIG IMPRESSION
TO THE MALL EMPLOYEES,
AND I DON'T THINK THEY'RE GONNA DO IT.
(Stephanie) I'M FINALLY GETTING THE CHILI FINISHED.
IT TASTES GREAT.
WE HAVE TO MAKE COLESLAW...
(groans)
(Chuck) JUST CALM DOWN. YOU KNOW WHAT YOU'RE DOING.
...AND BEER-BATTERED ONION RINGS FOR OUR SIDE DISH.
THESE ARE AMAZING.
PEOPLE KNOW US FOR OUR ONION RINGS.
I DON'T THINK WE'RE GONNA PULL THIS OFF.
CHUCK?
YEAH.
I'M REALLY CONCERNED.
STEPHANIE IS SO STRESSED OUT.
CHUCK? I AM FREAKING OUT.
SHE'S DRIVING ME NUTS.
QUIT WHINING.
(crash)
DID YOU REALLY JUST DO THAT?
I DIDN'T TOUCH IT.
CHUCK!
SHE'S PISSED.
'COURSE.
EVERY SINGLE ONE TOUCHED THE FLOOR, CHUCK.
YEAH.
I COULD KILL YOU.
THAT IS OUR SIDE ITEM.
YOU'RE THE ONE THAT SET IT OVER HERE ON THE END OF THE COUNTER!
BY THE FRYERS, WHERE I'M COOKING!
(Stephanie) WE HAVE NOTHING TO SERVE OUR CUSTOMERS.
THEY'RE GONNA HATE US.
OH, GOD. CHUCK.
WHOO! I FEEL LIKE A PROFESSIONAL!
OH, THAT'S GOOD, BABY.
I'M STARTING ON THE HUSH PUPPIES.
HUSH PUPPIES ARE BASICALLY LITTLE CORN FRITTERS.
NORMALLY, I USE A RECIPE,
BUT WE'RE UNDER THE GUN,
AND SO WE'RE GONNA DO A LITTLE CHEATING.
COME ON.
THIS IS STRICTLY NOT BY THE BOOK.
WE GOT TO BE SUPER FAST RIGHT NOW.
OKAY.
DO THE GRITS.
HOT BEHIND, HOT BEHIND.
(Mockingly) HOT BEHIND.
(Stephanie) EVERYTHING IN THIS KITCHEN HATES ME.
THE CUSTOMERS ARE GONNA BE HERE IN 5 MINUTES.
SOME OF THE HOT DOGS AREN'T EVEN COOKED.
LORD, HAVE MERCY.
YOU WANT ME TO GO AHEAD AND PULL THE TOOTHPICKS
AS I PUT THEM DOWN?
YES. YES. YES. YES. YES.
WE HAVE ONION RINGS FOR MAYBE 10 TO 15 PEOPLE.
CHUCK, THERE'S NOT EVEN THAT MANY.
HUSH PUPPIES ARE NOT WORKING.
IT'S GOT TOO MUCH CORNMEAL IN IT.
(grunts) I'M SO MAD AT MYSELF, STEPH.
IT'S REALLY, REALLY IMPORTANT THAT WE MAKE A HUGE IMPRESSION.
WE'VE GOT TO GET IT RIGHT.
SO NOW I'M TRYING TO MAKE A NEW BATCH REAL FAST.
CHILI AND GRITS IS THE ONLY THING THAT'S REALLY DONE,
AND WE HAVEN'T FRIED THE FIRST PIECE OF SHRIMP.
THERE'S WATER DRIPPING HERE.
STEPH, DON'T WORRY ABOUT THE WATER!
I'M TRYING TO SET UP SOMETHING, JAMES.
WE'RE IN TROUBLE.
COMING UP...
YOU GOT TO STEP IT UP.
(groans)
FRIED HOT DOGS -- OFF THE CHAIN.
THAT IS A LAWSUIT. HUGE MISTAKE.
YOU GUYS ARE BOTH OUT OF WORK RIGHT NOW.
TWO TEAMS ARE ABOUT TO TEST
THEIR FOOD-COURT CONCEPTS
ON THEIR MOST IMPORTANT CUSTOMERS --
THE MALL EMPLOYEES.
NOT THE WAY I WANTED THIS TO GO FOR US, STEPH.
THE TEAM WITH THE MOST VOTES WILL WIN PRIME SIGNAGE
IN THE MALL ON OPENING DAY.
COME ON. WE HAVE ONE MINUTE LEFT.
BUNS, HOT DOGS.
DO THEM IN THE ORDER THAT YOU'RE BUILDING IT.
YOU'RE GONNA BE IN THE FRONT, HANDING OUT THE FOOD.
OKAY.
I'M GONNA BE BACK HERE, MAKING SURE STUFF IS COMING OUT OF THE KITCHEN.
(sighs)
THE MALL EMPLOYEES ARE LINING UP.
SERVICE STARTS RIGHT NOW.
(Stephanie) I'M SO FULL OF DREAD.
THEY'RE GONNA BE OUR BIGGEST ADVERTISERS.
IF THEY LOVE US, THEY'RE GONNA LET EVERYBODY KNOW.
IF THEY HATE US, THEY'RE GONNA LET EVERYBODY KNOW.
COME ON OVER TO CHUBBIES!
HOW YOU DOING?
(sighs)
(Reid) WE ARE NOT READY.
GUYS, WE DON'T WANT TO SERVE YOU NO COLD SHRIMP.
THEY COMING RIGHT OUT.
THIS IS OUR SIGNATURE HOT DOG. IT'S CALLED OUR BIG CHUBBY.
ONION RINGS OR COLESLAW?
YOU'RE GONNA GET THE LAST FEW OF THEM.
WE ARE OUT OF ONIONS.
HE KNOCKED THE ENTIRE BOWL OF ONIONS ON THE FLOOR,
AND NOW WE HAVE NO ONION RINGS FOR OUR GUESTS TO EAT.
THIS SUCKS, BECAUSE WE NEED THE SIGNAGE FOR OUR RESTAURANT.
(Riley) THERE WE GO.
WE'VE GOT THE SHRIMP. (sighs)
IT'S CRISPY ON THE OUTSIDE,
BUT AS SOON AS YOU GET TO THE MIDDLE, FLAVOR COMES THROUGH.
THE HUSH PUPPIES IN TWO SECONDS.
THERE YOU ARE.
THE HUSH PUPPIES ARE BANGING NOW.
SORRY IT TOOK SO LONG.
IT'S HEAVEN IN A LITTLE BALL.
HOW ARE YOU TODAY?
ARE YOU JUST GETTING OFF FROM WORK,
OR YOU ON YOUR WAY?
SO, FINALLY, WE HAVE FOOD,
BUT STEPHANIE TAKES HER TIME.
WE ARE FROM THE SOUTH. WE JUST WEREN'T BORN HERE.
SHE JUST CAN'T GET AWAY FROM BEING MAMA REID.
SHE WANTS TO BE EVERYBODY'S FRIEND.
STEP IT UP, STEPH!
GET THE FOOD OUT.
(laughs)
GRITS AND SHRIMP -- EXCELLENT FLAVOR.
FRIED HOT DOGS -- OFF THE CHAIN.
(Stephanie) THANK YOU. HOPE YOU ENJOY IT.
THANK YOU.
THANK YOU. HOPE YOU LOVE IT.
(Chuck) THANK GOD.
I'M STARTING TO GET IN MY GROOVE.
YES, MA'AM. NO MUSTARD.
WE ARE DEFINITELY KNOCKING OUT OUR LINE.
NICE. 'CAUSE YOUR LUNCHTIME IS IMPORTANT, RIGHT?
I DO APOLOGIZE FOR YOUR WAIT.
LET ME GIVE YOU A LITTLE CHEESE, THERE.
I THINK I'LL FIND SOMETHING ELSE TO EAT.
HOW LONG HAVE WE BEEN WAITING, ABOUT?
I LOST TRACK.
HOW YOU GUYS DOING? YOU DOING ALL RIGHT?
(Reid) WE'RE DOING GOOD.
YOU GOT A BIG LINE.
WE GOT 30 MINUTES. YOU UNDERSTAND THAT, RIGHT?
(groans) SORRY.
YOU GOT TO STEP IT UP.
THIS AIN'T WORKING.
SORRY FOR YOUR WAIT.
THE OTHER LINE'S DONE, STEPH.
(Riley) I NEED SPEED RIGHT NOW,
AND SHE'S JUST DOING HER LITTLE THING.
SHE'S KILLING ME!
I'M FREAKING GOING NUTS HERE.
WE GOT TO SWITCH.
DO YOU REALLY THINK YOU HAVE TO TALK TO EVERYBODY?
SORRY FOR THE DELAY, FOLKS.
HERE YOU GO, MY DEAR.
THANK YOU SO MUCH FOR YOUR PATIENCE.
TEA? YOU'RE WELCOME.
COME SEE US AGAIN.
HEY, GUYS. HOW ARE YOU?
HI, THERE. FINE.
I KNOW YOU'RE RUSHED TO GET BACK TO WORK.
WHAT DO YOU THINK?
THE GRITS DIDN'T REALLY GO WITH THE CHILI.
BUT THE SHRIMP WAS FANTASTIC.
AND THE HOT DOG WAS REALLY GOOD.
BUT THE ONLY THING IS I FOUND THIS TOOTHPICK.
UNBELIEVABLE.
WOW.
HOW WAS SERVICE?
I THINK IT WENT REALLY WELL.
YOU THINK SO?
I THINK SO.
YES, SIR.
YOU SURE ABOUT ALL THAT?
I HOPE SO. YES.
YES, SIR. CONFIDENT.
ALL RIGHT, SO, LISTEN.
A CUSTOMER FOUND THIS IN THEIR HOT DOG.
MY HEART SINKS INTO MY STOMACH.
THAT COULD'VE CHOKED SOMEBODY.
THAT IS A LAWSUIT.
HUGE MISTAKE.
(Stephanie) ONE OF CHUCK'S JOBS
WAS TO REMOVE THE TOOTHPICKS FROM THE HOT DOGS,
AND HE CAN'T EVEN DO THAT.
OKAY, SO, HERE.
THE LAST CUSTOMER...
THANK YOU.
...AND I AM EXHAUSTED.
ALL RIGHT, GUYS. COME OUT FOR A SECOND.
SO, 50 MALL EMPLOYEES TASTED BOTH DISHES AND VOTED.
I'VE COUNTED UP ALL THE BALLOTS.
YOU OKAY?
MM-HMM.
FOR PRIME SIGNAGE THAT WILL HELP DRIVE TRAFFIC
TO YOUR RESTAURANTS ON OPENING DAY.
PERKINS & SONS...
YOU HAVE 30 VOTES.
AND KETTLE N' SPOUTS, YOU'VE GOT 20.
(Stephanie) I'M SO EXCITED. I CAN HARDLY BELIEVE IT.
DESPITE EVERYTHING THAT WENT WRONG,
WE WERE ABLE TO PULL THIS OUT.
THIS IS HUGE FOR US.
CONGRATULATIONS.
THANK YOU.
YOU GET REALLY, REALLY GREAT SIGNAGE.
BUT THE QUESTION IS, WHAT ARE YOU DRIVING TRAFFIC TO?
I THINK BOTH THESE CONCEPTS, AT THEIR CORE, ARE FANTASTIC...
BUT NEED A LOT OF WORK.
A LOT OF WORK.
RIGHT NOW, THERE'S NO WAY
YOU'RE GONNA BE ABLE TO COMPETE IN ANY MALL WHATSOEVER.
SO WE'RE GONNA GO FROM ZERO TO HERO.
YOU ARE GONNA HAVE A BUDGET OF $2,000.
THIS WILL COVER YOUR FOOD COSTS AND ALSO MARKETING.
FIRST, YOU'LL NEED TO REFINE YOUR CONCEPTS
AND SOURCE SUPPLIES.
THEN, TOMORROW, YOU GET A CHANCE TO HEAD TO HUNTSVILLE
AND MARKET YOUR BRAND
AND DRIVE TRAFFIC TO YOUR RESTAURANT ON OPENING DAY.
THAT'S A VERY IMPORTANT PART OF OPENING A SUCCESSFUL RESTAURANT.
RESEARCH SHOWS FOR EVERY PERSON YOU REACH,
THEY WILL TELL THREE OTHERS.
YOU CAN TRIPLE YOUR SALES IF ONE PERSON LIKES YOUR PRODUCT.
WHAT I'D LIKE TO DO IS SIT DOWN WITH EACH TEAM,
BECAUSE THE MOST IMPORTANT THING ABOUT OPENING A RESTAURANT
IS HAVING A PLAN.
PERKINS & SONS, SINCE YOU WON, WE'LL START FIRST.
COME WITH ME.
SO, I WANT YOU TO REALLY PAT YOURSELVES ON THE BACK,
BECAUSE I THINK YOU'VE GOT A GOOD CONCEPT.
BUT I WANT TO TALK ABOUT YOUR MENU.
THE DISH YOU SERVED TODAY,
WOULD YOU CONSIDER THAT HEALTHY?
NO, SIR.
OH, NO.
PEOPLE LOVE DEEP-FRIED HOT DOGS.
IT CAN'T BE THE CORE OF YOUR MENU.
AND I DIDN'T SEE ONE FRESH THING.
YOU GUYS HAVE A FATTENING HOT DOG,
AND I THINK IT'S A PROBLEM.
HEY, WHAT'S UP, GUYS?
EVERYTHING WAS JUST A MESS.
I WAS EMBARRASSED.
I WOULD BE EMBARRASSED, TOO.
I LIKE THE SHRIMP.
I THOUGHT THAT WAS ACTUALLY VERY DELICIOUS.
BUT I GOT TO TELL YOU.
INSTANT GRITS AND CANNED CHILI --
REGARDLESS IF YOU'RE GONNA "DOCTOR SOMETHING UP,"
I WOULDN'T EAT THAT
IF IT WERE 3:00 IN THE MORNING AND I WAS DRUNK.
THIS IS YOUR SIGNATURE DISH.
WHY IS TAKING A SHORTCUT ACCEPTABLE?
I SHOULD'VE KNOWN -- DON'T CUT THE QUALITY.
YOU KNOW, I KIND OF TOOK THE EASY WAY OUT.
(Florence) YOUR WHOLE BRAND IS GRITS.
DON'T YOU THINK YOU'D WANT TO HAVE IMPORTANT GRITS
MILLED FROM SOMEPLACE LOCALLY
THAT YOU CAN ACTUALLY TASTE THE GRAIN?
RIGHT.
YOU'VE GOT TO SOURCE SOME BETTER GRITS.
DON'T DO CHILI IF YOU'RE NOT GONNA MAKE IT FROM SCRATCH.
WHY DON'T YOU SPECIALIZE IN SHRIMP AND GRITS?
YOU NAIL SHRIMP AND GRITS?
OH, MY GOD.
YOU GUYS ARE BOTH OUT OF WORK RIGHT NOW.
AND I THINK YOUR CONCEPT, AT A CORE, IS GOOD.
YOU'VE GOT EVERYTHING IT TAKES TO MAKE A VERY GOOD BRAND
THAT WILL PUT A LOT OF MONEY IN YOUR POCKET.
I WANT THAT FOR YOU, BADLY.
IT'S UP TO YOU.
(sighs)
COME ON.
WE GOT THIS.
(sniffles)
WE CAN DO IT.
DON'T LET THIS STOP US.
THEY'RE NOT TAKING OUR DREAM.
WE JUST GOT TO STEP UP OUR GAME. THAT'S ALL.
COMING UP...
GIVE THEM A LITTLE STRUT,
AND SHOW THEM YOU A GRITS GIRL.
(cheers)
TYLER WALKS UP, AND THERE'S ALMOST NOBODY IN OUR LINE.
(crying) EVERYTHING THAT WE HAVE DONE --
IT'S GONNA BE FOR NOTHING IF WE FAIL.
I CAN'T BELIEVE THIS IS HAPPENING.
LAST NIGHT, TEAMS SAT UP LATE
REFINING THEIR CONCEPTS.
LET'S JUST START OVER.
TODAY, THEY STILL HAVE TO FINALIZE
THEIR MENUS AND MARKETING PLANS
BEFORE THEY CAN HEAD INTO HUNTSVILLE TO SPREAD THE WORD,
IN HOPES OF DRIVING TRAFFIC TO THEIR RESTAURANTS
ON OPENING DAY.
OH, BOY.
(sighs) I NEED SOME COFFEE.
I AM EXHAUSTED.
SLEEP WHEN YOU'RE DEAD.
WE GOT HIT REALLY HARD YESTERDAY BY TAKING SHORTCUTS,
AND IT COST US.
WE'RE TAKING CHILI OFF.
SHRIMP 'N' GRITS -- THAT NEEDS TO BECOME OUR SIGNATURE DISH.
ALSO, WE ONLY HAVE A TOTAL OF $2,000,
SO LET'S DEDICATE HALF FOR FOOD ALONE.
(Reid) WE'RE ORDERING STUFF FOR MARKETING
AND FOR OUR GRAND OPENING.
HI.
HEY. HOW YOU DOING?
WE'RE LOOKING FOR LOCAL PRODUCE,
SEAFOOD, AND FRESH MILLED GRITS.
(MAN) Yes, we have those available.
(Riley) I WANT TO ORDER WHITING FISH AND SUSTAINABLE SHRIMP.
$8.99 A POUND?
IS THIS GREY LINE FARM?
WE HAVE TO MAKE OUR MENU MORE HEALTHY.
WE ARE TRYING TO APPEAL TO A BROADER MARKET.
YOU HAVE A VEGGIE?
OKAY, THAT'S WHAT I REALLY WANTED.
(sighs) YES.
GOOD MORNING.
GOOD MORNING.
GOOD MORNING.
WHAT'D YOU GUYS COME UP WITH?
WE TRIMMED DOWN THE MENU.
WE GOT RID OF THE BACON-WRAPPED. WE GOT RID OF THE FRIED.
AND WE'RE GONNA HEALTHY IT UP A LITTLE BIT WITH AN ORGANIC DOG.
I THINK THAT YOU'RE DOING THE RIGHT THING.
WE'RE STILL GONNA KEEP -- SOME OF IT'S KIND OF RICH.
OUR SIGNATURE DOG IS THE MAC DADDY,
AN ORGANIC HOT DOG THAT WE'RE GONNA TOP
WITH HOMEMADE, SOUTHERN-STYLE MACARONI AND CHEESE.
IT'S DIFFERENT. IT'S SOUTHERN.
YOU JUST HAVE TO HAVE A BALANCE.
AS LONG AS THE PENDULUM SWINGS BOTH WAYS.
YES.
YOU'VE GOT SOMETHING THAT FEELS KIND OF DECADENT,
AND YOU'VE GOT SOMETHING THAT REALLY KIND OF REFLECTS CHOICE.
WELL, WE ALSO HAVE ANOTHER ONE.
WE DECIDED TO OFFER A VEGGIE DOG, WITH CHOPPED CUCUMBERS,
HOPEFULLY HEIRLOOM TOMATOES THAT WE CAN SOURCE LOCALLY.
THAT SOUNDS FANTASTIC.
I HOPE IT IS.
(MAN) Hey, James. What's going on?
SINCE THIS IS A LOCAL VENDOR, HE DROPS THE PRICE BY A DOLLAR.
HE'S HOOKING US UP WITH SOME DISCOUNTS.
OKAY.
WE'RE PROBABLY GONNA NEED TO STICK AT 50 POUNDS,
SIMPLY BECAUSE WE'RE OUT 400 BUCKS ALREADY.
GOOD MORNING, GUYS.
GOOD MORNING.
HOW'S IT GOING?
WE TOOK YOUR ADVICE.
WE CLEANED UP THE MENU, SIMPLIFIED IT.
WE MADE IT FRESH.
GULF COAST SHRIMP.
WE'RE GONNA BRING THAT IN.
GREAT.
FROM AN ENTREPRENEURIAL STANDPOINT, THE BEST THING
YOU CAN DO IS KEEP YOUR MONEY INSIDE THE STATE.
LOCAL ALABAMA SHRIMP.
AND IF YOU'VE GOT QUALITY INGREDIENTS,
YOU CAN CHARGE FOR QUALITY INGREDIENTS.
AND IF YOU'RE SELLING SEXY SHRIMP,
YOU CAN PUT THREE SHRIMP ON A PLATE
VERSUS FOUR OR FIVE SHRIMP THAT AREN'T SO SEXY.
YOU CAN MAKE A PROFIT.
ALSO, WE HAVE A VEGGIE PLATTER.
I DON'T KNOW IF I'D MAKE THAT A VEGETABLE PLATTER
AS MUCH AS MAKE THAT VEGGIE GRITS.
IT STILL KIND OF KEEPS YOU INSIDE YOUR BRAND CIRCLE.
I THINK YOUR BRAND IS SOLID.
SOUNDS GOOD.
THANKS, GUYS.
THANKS, TYLER.
THANK YOU, TYLER.
(cheers softly)
STOP. GET OFF ME.
ALL RIGHT, GUYS, I JUST GOT TO SAY
I'M REALLY, REALLY PROUD OF WHERE YOU WERE YESTERDAY
TO WHERE YOU ARE TODAY.
YESTERDAY, YOU HAD A DRY RUN.
TODAY IS A MARKETING EVENT.
SO YOU'RE ABOUT TO TAKE YOUR CONCEPT OUT IN THE WORLD.
SO, I WANT YOU GUYS TO REALLY THINK THROUGH WHERE YOU GO.
SELL YOURSELVES.
YES, SIR.
SELL YOURSELVES.
GIVE THE SAMPLES AWAY.
AND DRIVE TRAFFIC BACK TO YOUR RESTAURANTS TOMORROW,
WHERE IT'S GONNA COUNT FOR REAL.
GOOD LUCK.
I GOT THE GRITS.
(Riley) WE GOT TO GET RIGHT TO WORK, 'CAUSE WE ONLY HAVE
TWO HOURS TO PREP FOR THIS WHOLE MARKETING EVENT.
YOU CAN DEFINITELY TELL THIS IS FRESH.
WE ARE GOING TO A SHRIMP BLAST --
AN EVENT WHERE VENDORS COME OUT WITH DIFFERENT STYLES OF SHRIMP.
THIS IS GONNA BRING ABOUT 500 TO 1,000 PEOPLE.
PERFECT OPPORTUNITY FOR US
TO DISPLAY OUR NEW SHRIMP 'N' GRITS.
IT'S ALL ABOUT DRIVING PEOPLE TO THE CONCEPT.
WE COULD DO A G.R.I.T.S. PAGEANT...
WHAT?
...GIRLS RAISED IN THE SOUTH.
WE'LL PICK PEOPLE OUT OF THE AUDIENCE --
SOMEBODY'S GRANDMA, A 6-YEAR-OLD.
YOU KNOW, MAKE EVERYBODY FEEL GOOD.
A "G.R.I.T.S." PAGEANT. BRILLIANT.
OH! WHOA! OH!
OH. WHAT? WHAT?
DO IT, BABY. DO IT, BABY. DO IT.
DO IT. DO IT. HEY. HEY.
OUR FOOD'S HERE. IT SMELLS SCRUMPTIOUS.
(Stephanie) SO, WE HAVE SO MUCH WORK TO DO TO GET READY FOR THIS MARKETING EVENT.
WE HAVE TO MAKE MACARONI AND CHEESE,
BECAUSE WE'RE GONNA SERVE SAMPLES OF OUR MAC DADDY.
(gasps) PERFECT.
YES, I NEED TO SEE IF YOU GUYS
HAVE A BIG HUMAN HOT DOG COSTUME.
(Chuck) I'M THE MARKETING GUY.
MARKETING IS MY THING.
I LOOKED INTO SPACE CAMP. IT IS FAMILY DAY.
WE'RE GOING TO THE SPACE & ROCKET CENTER.
THERE'S FAMILIES EVERYWHERE.
OUR FOOD IS FAMILY-FRIENDLY.
WHAT IF WE DID A BOXING BOUNCY HOUSE --
LIKE, THE BIG GLOVES -- AND A HOT DOG COSTUME?
BOXING HOT DOGS.
I THINK THIS IS ABSOLUTELY RIDICULOUS.
I WILL NOT PUT ON A HOT DOG COSTUME.
I HAVE NO SHAME.
THIS IS YOUR IDEA. I'M NOT TAKING THE FALL FOR IT.
COME ON. IT'S GENIUS.
MAN, THESE THINGS LOOK PRETTY.
THAT'S GOOD.
MMM!
WE GOT TO START STEPPING IT UP A LITTLE BIT NOW.
(Stephanie) SO, THIS BIG BOX ARRIVES,
AND IT'S GOT ALL OF OUR MARKETING MATERIALS.
THERE'S THIS HUGE BANNER.
IT'S EVERYTHING THAT WE TALKED ABOUT FOR THE DESIGN.
THAT IS SO AWESOME.
I LIKE THEM!
LIKE THAT?
CHUCK, COME ON!
ALL RIGHT. I'M COMING.
LET'S GO.
DRIVING IN THE PARKING LOT AT THE SPACE & ROCKET CENTER,
IT'S ALMOST COMPLETELY EMPTY.
THERE ARE THESE BIG, HUGE, GRAY CLOUDS.
IF IT RAINS, NOBODY'S GONNA BE THERE.
IT DOES NOT LOOK GOOD.
(Chuck) WE'RE GONNA SMILE, AND WE'RE GONNA GO FIND THEM.
HE BETTER PULL THIS OFF.
I HOPE IT WORKS.
THAT LOOKS GOOD.
(Chuck) MY PLAN IS TO PUT ON A HOT DOG COSTUME,
GO AROUND SPACE CAMP, AND GET KIDS AND THEIR FAMILIES,
AND BRING THEM BACK.
(Stephanie) HE LOOKS LIKE A COMPLETE AND UTTER ***.
WHAT IS HE DOING?
OH, HERE WE GO. HIGH-FOUR.
COME ON. LET'S GO.
(Riley) OUR PLAN OF ATTACK WHEN WE GET TO THE SHRIMP BLAST
IS TO GET ON STAGE AND THEN SERVE FOOD.
GOOD AFTERNOON, LADIES AND GENTLEMEN!
KETTLE N' SPOUTS IS GETTING READY
TO HAVE OUR "G.R.I.T.S." PAGEANT.
(cheers)
I'VE GOT STEPHANIE!
OH, GIVE THEM A LITTLE STRUT,
AND SHOW THEM YOU A GRITS GIRL.
YES!
(cheers)
KRISTEN!
AND MISS KRISTEN!
MISS KRISTEN'S A GRITS GIRL!
ROUND OF APPLAUSE! LET ME HEAR YOU!
(cheering)
HOO! HOO, HOO, HOO!
COME ON, PEOPLE. LET'S GO!
I TOLD YOU I WAS LEGITIMATE. I EVEN HAVE A SIGN!
COME ON, BUDDY!
I LIKE HIM.
I GOT YOU PEOPLE.
OH, WOW!
HOW ABOUT THAT?
THANK YOU. HOPE YOU LOVE IT.
PROBABLY THE BEST HOT DOG I EVER HAD.
THAT IS VERY GOOD.
DO Y'ALL LIVE HERE IN HUNTSVILLE?
WE LIVE IN MADISON.
YOU LIVE IN MADISON?
(Stephanie) EVERYBODY LOVES OUR FOOD.
BUT MOST OF THE PEOPLE THAT ARE HERE, THEY'RE JUST VISITING.
THEY'RE NOT GONNA COME BACK.
HOW IS THAT GONNA HELP US?
HEY, HIGH-FOUR.
WHERE'S MY HUSBAND?
HE NEEDS TO COME AROUND HERE AND HELP ME.
WHERE IS HE?
WHERE ARE SOME PEOPLE AT?
I'M OVER HERE SWEATING MY BEHIND OFF...
HEY, GUYS. HOW ARE Y'ALL DOING?
...AND HE'S GALLIVANTING IN A HOT DOG COSTUME.
BOOM!
COMING UP...
I REALLY THINK THIS WAS A SMART DECISION.
THAT'S 'CAUSE WE HAVE THE BEST CROWD OUT THERE.
GIVE IT UP, HUNTSVILLE!
WHERE'S CHUCK?
I HAVE NO IDEA.
KETTLE N' SPOUTS, THEY KILLED IT.
THE TEAMS ARE OUT MARKETING THEIR CONCEPTS
IN HOPES OF DRAWING TRAFFIC TO THEIR RESTAURANTS
ON OPENING DAY.
WHILE KETTLE N' SPOUTS HAS A HUGE CROWD...
HOPE TO SEE YOU TOMORROW.
...AT PERKINS & SONS, IT'S ANOTHER STORY.
(Stephanie) WHERE IS HE?
CHUCK'S STILL NOWHERE TO BE FOUND.
VERY MAD.
HAVE YOU SEEN MY HUSBAND?
AND GUESS WHO WALKS UP?
YEAH, YOU KNOW IT.
TYLER WALKS UP, AND THERE'S ALMOST NOBODY IN OUR LINE.
STEPH, HOW YOU DOING?
I CAN'T BELIEVE THIS IS HAPPENING.
WHERE'S CHUCK?
I HAVE NO IDEA.
I DON'T UNDERSTAND.
I DON'T KNOW, EITHER.
HE'S SUPPOSED TO BE GETTING PEOPLE OVER HERE FOR ME.
WE LOOK PRETTY STUPID RIGHT NOW.
HOW YOU DOING, SIR?
THIS WILL BE THE SIGNATURE DOG AND PERKINS & SONS,
SO Y'ALL WILL HAVE TO COME AND SEE US.
THANK YOU.
COME SEE US WHEN?
TOMORROW.
NAIL THE MESSAGE. NAIL THE MESSAGE.
I'D LIKE TO NAIL THE HUSBAND TO A TREE RIGHT NOW.
(Riley) THANK YOU, LADIES!
(cheers, laughter)
I LOVE Y'ALL.
ONCE WE GET OFFSTAGE, WE SEE THIS HUGE LINE WAITING FOR US.
Y'ALL READY TO GO? READY TO GO? YEAH!
WE HAVE LOCAL GRITS, DONE FROM FALLS MILL, TENNESSEE.
THE SHRIMP COMES FROM THE GULF.
COME SUPPORT US TOMORROW, MADISON SQUARE.
DID YOU ENJOY IT?
FANTASTIC.
FANTASTIC.
HOW THE FOOD? HOW'S THE SHRIMP?
TRUST ME -- I KNOW SHRIMP AND GRITS, AND THIS IS GREAT.
WHAT'S UP, GUYS?
TYLER!
DOING ALL RIGHT?
OH, YEAH.
(Florence) THAT IS THE DEFINITION OF GOOD, SOUTHERN GRITS.
GREAT.
I-I GOT TO TELL YOU --
I REALLY THINK THIS WAS A SMART DECISION.
THAT'S 'CAUSE WE HAVE THE BEST CROWD OUT THERE.
GIVE IT UP, HUNTSVILLE!
(cheers)
(Riley) TYLER MAKES US FEEL GREAT.
GET IT, BABY. GET IT, BABY!
WE JUST MIGHT'VE REDEEMED OURSELVES
FROM YESTERDAY'S POOR PERFORMANCE.
THANK YOU, GUYS. HOPE TO SEE Y'ALL.
(Stephanie) I WANT TO KILL CHUCK.
THIS WAS A HORRIBLE IDEA.
AN INFLATABLE BOXING RING,
AND SUCH A POOR SHOWING?
I DIDN'T WANT ANYTHING LEFT OVER.
I TRIED.
WE REACHED A LOT OF PEOPLE.
SOME OF THE PEOPLE THAT WE REACHED DON'T EVEN LIVE HERE.
I'M ABSOLUTELY DEVASTATED.
I MEAN, THIS MAKES US LOOK LIKE TOTAL AMATEURS.
ONE MARKETING EVENT THAT DIDN'T TURN OUT THE WAY --
I KNOW IT'S HUGE.
THIS WAS THE MARKETING EVENT FOR TOMORROW.
(Chuck) I FEEL TERRIBLE. I KNOW THAT I'VE LET HER DOWN.
MARKETING, IT WAS MY SHOT, AND I BLEW IT.
LISTEN.
(crying) EVERYTHING THAT WE HAVE DONE --
WE'VE BEEN AWAY FROM THE BOYS --
IT'S GONNA BE FOR NOTHING IF WE FAIL.
(sniffles)
I DROPPED THE BALL ON THE ONE THING
THAT'S SUPPOSED TO BE MINE.
(Florence) WHAT'S UP, GANG?
HEY, HOW YOU DOING?
I WANT TO CONGRATULATE YOU
ON A FANTASTIC MARKETING EVENT.
YOU GUYS CONNECTED WITH THE COMMUNITY.
YOU HAD GOOD GRITS. YOU HAD GOOD SHRIMP.
YOU GUYS KNOW WHAT SUPER QUALITY IS ALL ABOUT.
THAT'S RIGHT.
YOU'RE GONNA MAKE ME CRY AGAIN.
(chuckles)
BUT TOMORROW, IT'S ON.
YOU'RE LIVE.
WE'RE GONNA HAND ONE OF THESE SPACES
TO THE TEAM THAT WINS.
THANK YOU SO MUCH.
(both chuckle)
(smooches)
AHH! HE KISSED ME, TOO! OH!
HEY. WHAT'S UP, GUYS?
SO, YOUR FOOD WENT OVER REALLY WELL,
BUT HOW MANY IMPRESSIONS DO YOU THINK YOU MADE TODAY?
I THINK THERE MIGHT'VE BEEN MORE PEOPLE
FROM OUT OF TOWN THERE THAN LOCAL.
I DON'T THINK YOU MADE VERY MANY IMPRESSIONS, IF ANY AT ALL.
KETTLE N' SPOUTS, THEY KILLED IT.
THEY MADE AN ENORMOUS AMOUNT OF IMPRESSIONS.
YOU GUYS THREW A BIRTHDAY PARTY FOR CHILDREN.
SO, YOU HAVE TO ASK YOURSELF, ARE YOU A MOM AND POP TEAM?
ARE YOU A PROFESSIONAL RESTAURANT BUSINESS?
I DIDN'T SEE IT TODAY.
NOW, DON'T FORGET -- YOU'VE GOT A GREAT PRODUCT,
AND YOU'RE GONNA HAVE SOME SIGNAGE IN THE MALL.
BUT THAT'S NOT NECESSARILY ENOUGH TO GUARANTEE A WIN.
SO I WANT YOU TO THINK THIS THROUGH TONIGHT,
BECAUSE TOMORROW IS YOUR ONE AND ONLY SHOT.
BE MORE PREPARED TO KILL IT TOMORROW.
(Stephanie) (crying) I MEAN, WE'VE WORKED SO HARD.
WE'VE BEEN AWAY FROM OUR FAMILIES.
AND I DON'T WANT IT TO BE IN VAIN.
I DON'T WANT TO LET MY BOYS DOWN.
MAYBE HE'S RIGHT. MAYBE WE'RE NOT READY.
I KNOW CHUCK IS UPSET ABOUT HOW EVERYTHING WENT DOWN.
I'M WORRIED THAT I'M NOT DOING ENOUGH.
AND HE'S TAKING FULL RESPONSIBILITY FOR IT.
I DON'T WANT TO DISAPPOINT YOU.
I'M IN THIS TO DO THE BEST I CAN.
BUT I CAN'T LET HIM BE THE FALL GUY.
I MEAN, WE'RE A TEAM.
YOU'RE DOING GREAT.
WE'RE GONNA OVERCOME, REGROUP,
AND WE'RE GOING TO COME BACK EVEN STRONGER.
LET'S DO THIS.
COMING UP...
THE DOORS OF THE MALL ARE OPENING.
STAY CALM.
WE'RE GONNA MAKE IT THROUGH THIS.
(Reid) WE CAN'T SERVE THAT.
(Riley) IF WE CAN'T SERVE ONE OF OUR DISHES,
WE'RE DEAD, IT'S OVER.
IT'S BEEN A LONG ROAD.
WHILE PERKINS & SONS WON PRIME SIGNAGE
IN THE TEST OF CONCEPTS,
KETTLE N' SPOUTS REDEEMED THEMSELVES
WITH A STRONG MARKETING PLAN.
LAST NIGHT, WE SET THEM UP WITH A DESIGN TEAM
TO BRAND THEIR RESTAURANTS.
(man) LITTLE BIT OF THAT '50s VIBE.
LITTLE RETRO, AMERICANA.
(woman) IT'S RIGHT OUT OF YOUR OWN KITCHEN.
THAT'S EXACTLY WHAT I'M ENVISIONING.
AND ALL THE HARD WORK HAS BEEN LEADING UP TO TODAY.
(Riley) THE MORNING OF THE GRAND OPENING, I'M A BUNDLE OF NERVES.
THIS IS MY BIGGEST DREAM.
(Stephanie) THE LAST THREE DAYS OF CRYING AND FIGHTING --
EVERYTHING IS ON THE LINE RIGHT NOW.
LET'S GET THIS ON!
(Stephanie) WE WALK IN.
LOOK AT IT.
HOLY CRAP. LOOK AT THAT.
THE SIGNAGE WE WON FROM THE FIRST CHALLENGE,
RIGHT IN OUR FACE.
"PERKINS & SONS HOT DOGGERY."
YOU CAN'T GO ANYWHERE WITHOUT WALKING PAST THIS SIGN.
I FEEL A LOT BETTER NOW, AFTER YESTERDAY.
THIS GIVES ME HOPE THAT WE CAN ACTUALLY PULL THIS OFF.
(Riley) ARE YOU FREAKING SERIOUS?
NICE.
OH, MY GOODNESS.
(Reid) RIGHT IN MY FACE.
(Sighing) OKAY.
IT'S TIME TO PUT ON YOUR FIGHTING GLOVES.
COME ON.
(Riley) I'M BORDERLINE DISCOURAGED,
BUT THEN...
(both laugh)
OUR RESTAURANTS ARE DONE.
OH, IT IS SO BEAUTIFUL!
YEAH, BABY.
HEY, Y'ALL!
COME GET SOME GRITS!
(laughs)
(gasps)
(laughs)
YES.
(laughs)
LOOK AT THE HOT DOG SIGN.
WOW.
(Stephanie) WE HAVE TO WIN.
IT'S LIKE 10 YEARS OF SUCH HARD WORK,
AND THAT'S OUR BUSINESS RIGHT THERE.
GOOD MORNING, GUYS.
(all) GOOD MORNING.
WE'VE COME A LONG WAY SO FAR, HAVEN'T WE?
YEAH.
OVER THE LAST TWO DAYS, YOU'VE DIALED IN YOUR CONCEPTS.
YOU'VE GOTTEN THE WORD OUT.
AND NOW THE BOTTOM LINE IS,
CAN YOU RUN A RESTAURANT AND BE PROFITABLE?
ONE TEAM'S GONNA MAKE MORE MONEY THAN THE OTHER TEAM TODAY,
AND THAT TEAM IS GONNA WIN THEIR VERY OWN RESTAURANT.
IT'S NOW 8:00 A.M.
AT 12:00, THIS FOOD COURT WILL BE OPEN.
MAY THE BEST TEAM WIN. LET'S DO IT.
ALL RIGHT, COME ON. COME ON. WE'VE GOT TO GO.
GOT TO GO. GOT TO GO. GOT TO GO. GOT TO GO.
TODAY, WE'RE GONNA HAVE OUR FISH 'N' GRITS,
SHRIMP 'N' GRITS, AND OUR VEGGIE 'N' GRITS.
FOR THE SIDES, SOME GRIT FRITTERS,
AND WE'RE GONNA ADD IN THE MACARONI AND CHEESE.
MAMA'S MAC AND CHEESE IS JUST AWESOME.
ALL RIGHT, LET'S GET OUR TASK LIST OUT.
(Riley) WE'RE GONNA SET A PREP LIST,
A FLOW LIST, AND A SCHEDULE.
WE WERE REALLY DISAPPOINTED WITH OUR FIRST CHALLENGE.
WE DIDN'T PREPARE THE PROPER WAY.
TODAY, WE DON'T HAVE TIME TO LOSE.
WE NEED TO GO OVER THIS, LIKE, RIGHT NOW.
JUST START WORKING ON MAC AND CHEESE.
WE GOT A GOOD PLAN TODAY.
WE CAN'T GO HOME WITHOUT A WIN.
LET'S WIN THIS FOR OUR FAMILY.
FOR US, FOR OUR BOYS.
TODAY IS THE CATALYST FOR OUR FUTURE.
WE HAVE A GREAT CONCEPT, A NEW MENU --
OUR MAC DADDY, SLAW DOG,
AND ALL VEGETABLE PROTEIN DOWNWARD DOG.
I'VE REALLY GOT TO GET THE MAC AND CHEESE IN THE OVEN.
IT'S OUR SIGNATURE ITEM.
ALSO, WE'RE DOING A CUCUMBER-TOMATO SALAD,
OUR BEER-BATTERED ONION RINGS.
I FOUND A LOCAL BREWERY THAT HAS AN I.P.A.
THAT WOULD GO PERFECT ON OUR ONION RINGS.
I'LL STILL BE HERE DOING ONIONS.
FOREVER.
(Mick) BIG SISTER!
SHUT UP.
HEY!
(Riley) THERE'S NO WAY THAT WE CAN GET THIS THING DONE BY OUR SELF,
SO I ASKED MY SISTER TO COME HELP US OUT.
YOU KNOW MY SISTER, RIGHT?
BIG MICK!
I'M GONNA NEED YOU TO START WATER
AND CUT FRUIT FOR TEA, ALL RIGHT?
LORD, HAVE MERCY.
PERFECT.
HELLO? HOW'S IT GOING?
I'M SO GLAD TO SEE YOU!
I'M HERE TO HELP YOU.
(Stephanie) WE ASKED MY SISTER MICHELLE TO COME IN AND HELP US.
I IMMEDIATELY GET HER WORKING ON THE CUCUMBER-TOMATO SALAD.
SHE HAS TWO FLATS OF HOME-GROWN TOMATOES THAT SHE HAS TO SLICE.
THEY LOOK GOOD.
(Chuck) I'M SURE THEY'RE GONNA TASTE GREAT.
THIS SMOKED ALABAMA SAUSAGE IS LOOKING GOOD.
(Stephanie) I CANNOT WAIT TO TRY THAT WITH THE MAC DADDY.
STILL HAVE TO MAKE THE CHEESE SAUCE, AND THE MACARONI,
IT'S ALREADY STARTING TO STICK TOGETHER.
GOD DANG IT.
SO I HAVE TO BREAK IT ALL UP BY HAND.
I MEAN, SERIOUSLY, SHOOT ME.
WE GOT TO HURRY.
I KNOW. I JUST --
VERY, VERY GOOD.
OUR MACARONI'S NOT IN THE OVEN YET.
WE ARE BEHIND RIGHT NOW, BIG TIME.
(Riley) WE HAVE A SCHEDULE.
BUT ONCE AGAIN, THINGS ARE TAKING A LITTLE BIT LONGER.
HEAT?
I DON'T FEEL IT.
OH, WE'RE GONNA BE IN TROUBLE IF THIS DON'T WORK.
NO, WE'RE NOT.
THE DOGGONE OVEN.
EXCUSE ME.
I NEED TO KNOW IF Y'ALL HAVE AN OVEN.
OVEN IS NOT WORKING.
(Stephanie) I KNOW THIS IS A COMPETITION...
...BUT IT'S THE LEAST I CAN DO.
YEAH, YOU CAN USE THE FRONT OVEN.
FINAL WALK, 11:15.
(Riley) WE'RE SUPPOSED TO BE.
WE'RE A FULL HOUR BEHIND.
OUR DREAM IS SLIPPING AWAY, STEPHANIE.
NO TIME.
(Stephanie) I'M PRAYING THAT THE HEAT FROM THE CHEESE SAUCE
WILL HELP SALVAGE ALL THIS MACARONI.
(Michelle) I THINK IT LOOKS GOOD.
IT DEFINITELY DOES LOOK GOOD.
HECK YEAH.
OH, MY GOD.
THE MACARONI.
WE GOT LIKE THREE MINUTES!
EXCUSE ME. I'M SORRY TO INTERRUPT.
SO, WE'RE LIKE MINUTES AWAY FROM OPENING.
I HAVE PREP THAT STILL NEEDS TO BE DONE.
WE HAVE TO GET THE WHOLE LINE SET UP.
I'M FREAKING OUT.
WE DON'T HAVE ANY SYSTEMS IN PLACE.
STAY CALM. GET THE DOGS ON THERE.
I CAN'T STAY CALM.
THIS IS TOO BIG.
WE'RE GONNA MAKE IT THROUGH THIS.
WE'RE MINUTES AWAY FROM OUR DREAM HAPPENING.
IT'S LIKE DOOMSDAY.
WE STILL HAVE TO TOAST BUNS,
AND THE DOORS OF THE MALL ARE OPENING.
LET'S JUST KEEP TRYING TO FIGURE IT OUT.
COOL?
(Reid) I DON'T THINK SO.
OHH.
YELLOW PASTA.
WE CAN'T SERVE THAT.
IF WE CAN'T SERVE ONE OF OUR DISHES WHEN WE OPEN UP,
WE'RE DEAD, IT'S OVER.
WHAT CAN YOU DO TO FIX IT?
WE CAN'T DO IT.
IT'S A NIGHTMARE, THE WORST EVER.
COMING UP...
FOOD COURT IS NOW OPEN.
WE ARE SINKING LIKE A BAD SHIP.
ARE Y'ALL HUNGRY?
YEAH!
YEAH!
YEAH!
YEAH!
I'M TIRED OF CRYING.
ONE OF YOU ARE ABOUT TO OWN A RESTAURANT.
(Stephanie) CHUCK, YOU NEED TO HURRY.
I'M GONNA NEED YOU TO START FRYING UP SOME ONION RINGS.
WE NEED TO GET THE ***.
IT'S IN THE OVEN.
RIGHT NOW, WE ARE SINKING LIKE A BAD SHIP.
WHAT'S UP, GUYS?
(Riley) NOT GOOD, TYLER.
WE ARE ABOUT AN HOUR BEHIND.
DO ME A FAVOR.
I WANT EVERYBODY TO TAKE A DEEP BREATH.
IF WE DON'T HAVE SOMETHING TODAY, SO BE IT.
LOP IT OFF, FOCUS ON WHAT YOUR CORE BRAND IS,
AND DON'T APOLOGIZE.
THAT'S DISGUSTING.
I FEEL THAT IF WE CAN GET GOOD GRITS,
GOOD FISH, GOOD SHRIMP, I BELIEVE IT'LL BE A SUCCESS.
ALL RIGHT, GUYS. 12:00 SHARP. LET'S GO!
FOOD COURT IS NOW OPEN!
WE GOT A GOOD PRODUCT.
WE'RE GONNA TAKE THIS.
WELCOME TO PERKINS & SONS HOT DOGGERY.
YES, MA'AM. LOCALLY SOURCED FROM ALABAMA.
WHAT IS THE DOWNWARD DOG?
THE DOWNWARD DOG IS AN ALL VEGETABLE PROTEIN.
THAT'S TOPPED WITH GOOEY MAC AND CHEESE.
HAVE YOU THOUGHT ABOUT PUTTING A DESCRIPTION UNDER THE DOGS?
(Stephanie) WE FORGOT MENU DESCRIPTIONS.
THE LINE IS BACKING UP.
THE LESS PEOPLE WE GET THROUGH, THE LESS MONEY WE MAKE.
(ka-ching!)
$12, AND YOUR RECEIPT.
THERE WE GO.
HOW LONG FOR SHRIMP?
I CAN DO SHRIMP IN THREE MINUTES!
WE GOT TO CRANK IT OUT NOW.
HOT FISH.
YAY!
VERY, VERY HOT.
(man) HOT SHRIMP!
(Riley) HOT GRITS!
HOT SHRIMP!
HOT GRITS!
ONLY AT KETTLE N' SPOUTS.
(ka-ching!)
MAC AND CHEESE. THAT'S HIS FAVORITE MEAL.
(ka-ching!)
I'M COMING HERE EVERY DAY BEFORE WORK.
(Riley) I GOT FISH 'N' GRITS, SIDE OF FISH.
$13 AND YOUR RECEIPT.
(ka-ching!)
(boys shouting indistinctly)
WHAT'S GOING ON, GUYS?
(Stephanie) HEY, TIGERS!
THIS ENTIRE FOOTBALL TEAM RUSHES OUR COUNTER.
IT'S AWESOME.
WE NEED THE SALES.
ARE Y'ALL HUNGRY?
YEAH!
YEAH!
YEAH!
YEAH!
HIGH-FIVE, RIGHT HERE.
YEAH!
OH, THEY GOT THE LITTLE-LEAGUE TEAM OVER THERE.
THAT'S OKAY. WE GONNA FIX THEM.
HOW YOU GONNA EAT 10 HOT DOGS?
AND THERE'S YOUR RECEIPT.
IT'S GONNA BE $19.
THANK YOU. I HOPE Y'ALL ENJOY IT.
(ka-ching!)
SO, HOW YOU FEELING?
I'M EXHAUSTED.
YOU'RE ABOUT $40 BEHIND YOUR OTHER TEAM IN SALES.
HE SAID WE'RE BEHIND THE OTHER PEOPLE.
(Riley) THIS IS THE SAME THING THAT HAPPENED THE FIRST DAY.
THEY BEAT US THEN. THEY'RE AHEAD OF US NOW.
WE'VE GOT TO DO SOMETHING THAT'LL DRUM UP SOME BUSINESS.
WE GOT TO BEAT THAT OTHER SIDE, STEPH.
I KNOW.
THAT'S $5. THANK YOU, BUDDY. COME ON DOWN.
FRIED SHRIMP!
OH. SEE, THERE MY PEOPLE.
I SEE THEM.
WE CAN'T LEAVE,
SO OUR FAMILY, OUR FRIENDS,
THEY BECOME OUR MARKETING TEAM.
(chuckles)
WHAT IN THE WORLD?
GO, KETTLE N' SPOUTS!
(all) KETTLE N' SPOUTS!
I CAN'T BELIEVE MY MOTHER'S OUT THERE.
OUR FOOD SPEAKS FOR ITSELF. WE DON'T HAVE TO LINE DANCE.
THANK YOU! KETTLE N' SPOUTS!
(cheers)
THANK YOU.
(ka-ching!)
SO, YOU GOT ONE SHOT, RIGHT?
YOUR TIME IS WRAPPING UP.
THIS RACE IS VERY, VERY CLOSE.
(Chuck) YES, SIR.
WE'RE RUNNING OUT OF TIME, CHUCK!
(Chuck) THE MALL CLOSES IN 15 MINUTES.
WE'VE GOT TO GET EVERYBODY THROUGH THIS LINE.
EVERY DOLLAR COUNTS.
GOT A FRITTER!
(Reid) THIS IS DO-OR-DIE.
(Riley) GRITS ARE COMING OUT.
YOU GOT TWO MINUTES LEFT. IT'S A MALL RULE -- YOU HAVE TO CLOSE.
TWO MINUTES.
WE GOT TO KNOCK OUT THIS LINE.
GET YOUR GRITS.
HELP ME. HELP ME. COME DOWN HERE AND DO IT.
WE'RE GONNA BLOW THEM OUT.
THANK YOU SO MUCH.
THANK YOU, MY BROTHER.
WE HOPE YOU COME BACK AND SEE US.
ALL RIGHT, GUYS. THAT'S IT.
FOOD COURT'S CLOSED.
GOOD JOB, GUYS. GOOD JOB.
THE LAST THREE DAYS HAVE BEEN AN EMOTIONAL ROLLER COASTER.
I'M SO TIRED.
THIS IS A HUGE MILESTONE.
I'M SO PROUD OF YOU.
THANK YOU.
THERE HAVE BEEN SO MANY OBSTACLES THAT HAVE GOTTEN IN OUR WAY.
THIS HAS TO WORK OUT FOR US.
(Riley) TODAY IS SOME OF THE HARDEST DAYS I'VE EVER HAD.
GIRL, LET IT OUT. COME ON.
I'M TIRED OF CRYING, MICHELLE.
DON'T WANT TO GO FIND A JOB AT THIS POINT.
(Riley) THERE'S THINGS THAT PEOPLE DON'T EVEN KNOW
THAT WE'VE GIVEN UP
JUST TO TRY TO PURSUE THIS DREAM.
HI, GUYS.
AS YOU CAN SEE, I'VE INVITED SOME OF YOUR FRIENDS AND FAMILY,
'CAUSE I THINK THIS IS KIND OF A BIG DEAL.
ONE OF YOU ARE ABOUT TO OWN A RESTAURANT,
A PRIZE WORTH $100,000.
OUR LIVES COULD CHANGE IN JUST A FEW MINUTES.
I HAVE HERE THE TOTALS FROM TODAY FROM BOTH RESTAURANTS.
IT WAS REALLY, REALLY CLOSE.
ONLY $80 SEPARATES THE TWO TEAMS.
ALL OF YOUR HARD WORK HAS COME DOWN TO THIS ONE MOMENT.
THE WINNER OF "FOOD COURT WARS,"
WITH A GRAND TOTAL OF $3,464...
...KETTLE N' SPOUTS.
(screaming excitedly)
AM I HEARING IT RIGHT?
WE WON!
WHOO!
YES, SIR.
(crying)
OH, SWEETHEART.
WE WON.
IT WAS SO CLOSE. I MEAN, WE WERE TOUCHING IT.
IT WAS RIGHT THERE.
(Chuck) IT BREAKS MY HEART TO SEE STEPHANIE IN TEARS.
WE'VE COME SO FAR.
BUT YOU KNOW WHAT?
WE'RE NOT GONNA LET IT BE ALL FOR NOTHING.
WE'RE GONNA KEEP GOING FORWARD.
THERE WILL BE A PERKINS & SONS HOT DOGGERY.
THIS IS NOT THE END OF THE LINE FOR US.
HEY, JAMES? MAMA REID?
I WOULD LIKE TO INTRODUCE YOU TO JANET COONER.
HI, JANET.
HOW YOU DOING, JANET?
NICE TO MEET YOU.
SHE IS THE MALL MANAGER HERE,
AND SHE HAS A LEASE FOR YOU TO SIGN.
(laughs)
AND I WOULD ALSO LIKE TO PRESENT YOU
THE FIRST DOLLAR THAT YOUR COMPANY EVER MADE.
(laughs)
(cheers and applause)
IT'S OFFICIAL. THEY'RE IN BUSINESS!
(cheers)
WHOO!
(Riley) FRANKLY, WE WERE REALLY DOWN.
BUT THE GOOD THING ABOUT IT IS YOU CAN ALWAYS GET BACK UP.
I'M SO HAPPY FOR YOU. CONGRATULATIONS, MAN.
YOU JUST GOT TO BELIEVE IN YOURSELF,
BELIEVE IN YOUR PRODUCT, BELIEVE IN YOUR PARTNER.
IT JUST TAUGHT ME, DON'T GIVE UP.
YEAH, BABY.
(laughs)