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JOE KILLIAN: In terms of the great marketing opportunities
out there, particularly in entertainment, is as record
labels have gotten smaller and smaller budgets to market,
that gives marketers and brands great opportunities to
market music and market the engagement with music for
their consumers.
And I think where there was a resistance before from
artists, that's all gone.
So I think it's a great opportunity.
And I think we're going to continue to work with labels,
of course, but labels' budgets have shifted and brands can
pick that up.
So I think there's great opportunities there.
Certainly within social media, that is the
big, big growth area.
More than anything else, social media is driving
engagement.
I think we've got to see how long that's going to continue,
because as we get more and more inundated with social
media messages, it may prove too much and we're going to
have to build filters.
But without a doubt it's there, and without a doubt
immediate information and our access to information, I think
consumers are going to continue to demand that more
and more in the future.