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Hello its Neil Ball from www.WorkWithNeilBall.comTo find out more on how I can help you make money
on line, go to www.WorkWithNeilBall.com.In this training, I am going to look at the benefits of telling a story in
Business, sales and allegory.Plus, how to bring in more business and close more sales
using stories, metaphors and allegories. You can use stories as metaphors to illustrate
any point in anything that you do in business.For example, when you are in a conference call,
or when you are in a webinar, or you are doing a training or you are writing an article,
or you are making a video, if you think about how your mind works, it remembers things in
stories. Everyone enjoys hearing about or watching a good story. That is why we read
good books or watch movies and enjoy discovering what our friends are doing by speaking to
them or using facebook.If you are attending some sort of training at a conference or on
a webinar, when you leave a training, do you remember the facts or do you remember the
statistics. No you don't. Most people don't remember the stats or the info.You remember
the Allegories, the Stories, and the metaphors, and the passion with which it was delivered.Your
mind organizes the information and deletes some of it. By knowing this , you will be
more powerful.Great leaders in history, such as Budda, Jesus and other great teachers have
used stories because people don't remember facts. Most people, whether religious or not,
remember stories from the bible, or other religious books. When great leaders are asked
questions, they answer with questions and they answer with a story.So if you are doing
a conference call, or if you are doing a presentation, or if you are writing an article or making
a video. A large proportion should be in stories, metaphors and ambiguous language. You can
use stories of things that have happened to you to make sure people understand you. You
need to start to pay attention to what is happening around you in everyday life. Keep
brief notes in a daily journal, so you can refer to it in the future. Next, periodically,
ask can anything that has happened to me recently in the last day, week or month, help me as
a story, metaphor or an allegory to illustrate a point instead of using factual information.The
idea is to use examples of experiences in your stories to convey a message to people
who could not be reached with information alone. By doing this, and asking this type
of question of yourself, this will have two effects.1. You will have an unbelievable amount
of resource to use when you need to teach people in a way that they will understand
and remember. 2. Your life will turn into a metaphor where everything has meaning. So
why is this important? Because there are two parts to your mind, there is a logical part
which likes facts and structure and there is a part that understands the world through
metaphors. By constantly asking, 'what is the meaning' of things that are happening
around you, your mind will start to feed off the meaning of everything in your life. There
won't always be meaning in everything but that is to be expected. The effect of this
will be that your dreams will become more vivid and you will be able to communicate
with other people more powerfully.So , it is important to ask yourself on a regular
basis, 'has anything happened in my job today?' or in my car today, or in anything else that
you have done in your life that could be used as a metaphor, an allegory or a story to help
you communicate better with other people. By consistently doing this, you will be amazed
at the effects on your business. To subscribe to my newsletter, go to www.workwithneilball.com,
also for more information on how I coach and how I train, as well as the things that I
do for my team, go to www.workwithneilball.com.Until next time, goodbye.