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Today we're just outside of Boston home of the Boston Red Sox in Attleboro, MA.
To visit Triple Play Car Wash.
Hi Welcome to Sonny's The Car Wash Factory. I'm Anthony Analetto,
And today we're going to be talking with Terrence Elder co-owner of Triple Play Car Wash.
Triple Play offers customers an Express Tunnel, touchless In-bay automatic, Fast Lube, detail center, gas station & store.
This site is a first class car care facility on a 3.48acre lot.
Terrence is banking on the branded appeal of add-on profit centers.
Including it's Mobile Gas Station, the On the run Convenience Store featuring Dunkin Donuts and J's Deli.
Also a Valvoline Express Oil change center. So far so good. Triple Play's Mobile Gas Station & 4500 sq. ft.
On The Run Convenience Store opened up October 2007 and was an immediate success. The station is already refueling
approximately 45-Thousand cars per month. and today, Terrence is going to give us a tour & offer us insight on
multi-profit centers. Enjoy the tour!
What we've got is a 45-Hundred sq. ft, convenience store with a Dunkin donuts drive through and a J's Deli.
Also on the site you have a Valvoline Express Care 3-Bay Quick Lube
a 6-Bay Express Detail shop.
150-foot tunnel. equipped by Sonny's and a touchless In-bay Automatic.
Basically when somebody comes to get gas when you slide your credit card it's gona to ask you would you like a carwash?
If you select Yes it's gonna verify again would you like a car wash the next time you hit yes it will give you 20-cents off
a gallon M-Th and 15 cents off a gallon Fri, Sat Sun.
That's been pretty popular it actually took our car wash volume is ctually about 50% from the pumps.
You can drive straight on the site & buy a car wash. You can purchase a car wash inside the store . You can purchase a
wash at the pump & you get a free car wash with evry oil change but we can upgrade you from the oil change.
Same thing from the Express Detail. The way the RB was setup you can pretty much buy a car wash from anywhere on the site
A150-foot tunnel. We do not prep. You've got triple foam. you've got wheel brightener with the Omnis
You've got Rainex, you've got double bond tire shine so you've got alot of good onlien services in there.
in the top wash or you can buy a la carte also.
The washes have a baseball theme of single, double, triple and hometrun. The homerun being your top wash.
And that's basically our top of the line exterior with an interior package.
I knew that I was going to have a car wash associated with gas. Rollovers do well with gas stations.
My tunnel is open 8 to 8, 7-days a week. There is that time when at night you can still be washing cars
I thought an In-Bay Automatic was the perfect combination and to be touchless was the only way I would have went
I want to be able to offer the customer something different. There are some customers that just don't want nothing touching
their car so we now give them an option. It seems like no matter what volume I wash my In-Bay will always do 20% of my volume.
I'm pretty new I don't have a lot of history but it seems like whatever my number is a month whether 4000, 5000, 6000 cars
within the last 6 mo we've been open, it seem sliek the In-Bay automatic will always do 20% of the volume.
Real Estate is expensive. Prime real estate can be anywehre from 1.2 Million an acre.
in this area.
I tried to come up with the best theme to make things work.
For me the multi-profit center has jsut bee huge. To be able to have it all on one site has been big for me.
With the way construction is and land costs today, ya gotta find a way to stuff everythng on the property.
I get more people every week. You'll seem actually come & get gas, get a car wash, go get an oil change . While they're gettin
they'll walk over to Dunkin donuts. Thjey walk over to J's Deli. So that synergy is getting more & more strong every week
All my car wash guys are all trained to work car wash & the Express Detail shop.
All my Quick Lube employees are trined to work the Express Detail Shop and the Car Wash also.
So everybody from the car wash, quick lube and detail everybody is cross trained.
Sonny's equipment has been good. Sonny's has been real good to me since day one.
when I started doing homework on my own about 5 yrs. ago I spoke with all the manufacturers
I got the warmest feeling from Sonny's. They've been great through this whole process. They've been great after.
I haven't been talking to them as much , which i think is a good thing lately. Cause i've just been busy.
Sonny's has been good. The whole crew.
The main thing for me I think that has been real great so far and again when I speak I can only speak about the 6-7 months
of history. Sonny's equipment has been great. I can't complain there. I've had a few little issues that they took care of
I don't even necessarily know if it was their issue but they took care of it anyway.
I told 'em it would be something so it has been something different so far.
My thanks go out to Terrence Elder for his time and his insight. He's built a great facility that is helping our industry
constantly enhance the image that it has with the public. I hope you enjoyed the tour & by the way that was the green monster
they used as the menu board for the car wash. As always, good luck, good washing and go Red Sox!