Tip:
Highlight text to annotate it
X
>> This is a video about making and selling iBooks for the iPad using iBooks Author and
iTunes connect. The video has three basic sections. We're gonna look at an iBook, then
we're gonna look at the author interface and how to lay out documents, finally we're gonna
look at selling books through the iBooks producer. iTunes extends the EPub open standard, makes
it closed and adds JavaScript and a few other things. The book I'm gonna give you an overview
of is called Kids Love Bugs. It's the first self-published iBooks 2 file sold on iTunes
and it's $2.99. My name is Jeremy Kemp, I'm a lecturer at San Jose State's School of Library
and Information Science. The iTunes iBooks 2 file format extends the EPub, that's from
the International Digital Publishing Forum, this format, the multitouch book format includes
template based layouts. There are six layouts I'll be showing you. You can control the size
of the columns and add multicolumn layouts. Few things about iPad, iBooks, you have to
sell them through the iTunes producer. If you create an iBook, you can give it away
for free, but if you make money from it using digital rights management, you have to use
the iTunes setup. Apple takes 30% off the top depending on the market. So this is the
set of books in my book shelf. Some of these are the professional publishers, the life
on earth, [inaudible] natural history insects. This is the book I want to take a look at
my Kids Love Bugs book. So I'm gonna open it up. I see the cover.
>> Dr. Kemp's Kids Love Bugs.
>> That's called the intro media file, and then it immediately jumps to chapter one,
and you can see here there's a chapter header page. Here's a book with multiple pages in
the in the section in the chapter. So I'm gonna open up the chapter header page and
this is a, an interactive widget, the gallery widget. All the widgets allow you to expand
to full page. Here you can see a keynote animation with hot spots, so these are linked within
the slideshow. So I'm gonna start it up. So individual slides come with a sound when I
navigate through it. So I'm gonna go to the next page. This is another widget. Click on
individual pieces within the photo and it zooms in. Finally a video file m4v file in the page.
[ Music ]
>> So I'm gonna shrink this page down. You can see the layout of the book here along
the bottom. Here's a different format page. All right now that we've seen the iBook on
the iPad, let's take a look at it within iBooks Author. In order to download the author tool,
you need iTunes 10.5 and also Mac OS Lion 10.7 in order to even work with the iBooks
Author. iBooks Author, it comes in the app store and it's free. Okay so I have two basic
options here when I'm starting a book. First off I could start with a template, and here
are the templates they offer. Basic, contemporary. I'm using this craft format. So I chose the
craft format, and then craft format comes with different page layouts. These are templates,
insert, I can do a chapter or preface. I can insert a section and copyright forward. I
can insert just a plain old blank page. Another thing I can do here is insert a chapter from
pages or a Word document and the Word document format's come in pretty faithfully; it's nice.
Now just to compare, I want to show you, I want to compare that top bar here in iBooks
Author, right back behind I've got a Keynote document open and you can see a lot of the
similar interface elements. In this case, Keynote up top allows you to add a slide whereas
authors, iBook Author allows you to add section and page types. You also have the same controls,
text box, shapes, tables, charts. One new piece here for iBooks Author is widget which
allows you to add any one of these seven types of interactive widgets. Another new thing
here in the iBooks side is the ability to preview the book on your iPad real time as
well as to publish to a dot iBooks format and eventually to the iTunes store. You have
the same controls here on the top right, the Inspector, Media, Colors and Fonts. So you
can see the basic interface between Keynotes and authors, very similar. There's a cover
page which has a background you can see, and then just some text fields here. You can change
the font under a format show fonts. This is very similar to Keynote pages. Also here,
over here in the Inspector I can change the alignment of the text, the color of the text.
I can change the spacing. I can change the color fill of that box. I can change flip,
rotate. So lots of controls here. I can add tables and columns. I can also add graphs
and charts here and I can make a hyperlink to a webpage. Okay next up, let's take a look
at the intro media. This is a QuickTime file dot m4v and in this case it's just a few seconds,
then I've got the table of contents page. This is the same throughout the book. In my
case I've made sort of an awkward choice here and just left the individual pages by themselves.
Take a look at this by DK. You can see in this case I cheated a little bit here and
made a single chapter book, the first page being where they've marked start here. Okay
now that you've seen basically out of the book the basic interface compared to Keynote,
let's take a look at widgets-- seven different types. Probably the most common is gonna be
your gallery widget, so here's an example of a gallery widget where I just sweep my
finger across and I can see multiple images. The next type is the media format and you
can see here, here's an example of media format here on the left with the chrysalis hatching.
>> The chrysali-
>> Comes with media controls, and next up interactive image, this is a standard widget
in Author. So here I have a jpeg format file and I can click on individual items and zoom
in on them. You can see here I position this item and then position the view for that item
when you click on it. So this is the final view for when you've clicked, set the view,
come back out to the full image. Let's take a look-- okay. So that's the full image. Now
when I click on that individual item, you can see it remembers the end position of the
camera. So this is nice. It's it's limited but it allows you to zoom in on pieces. The
next widget up is probably the most interesting, is the ability to import a Keynote interactive.
So let me show you how to build Keynote interactive very quickly to include in the book. Okay
here we are in Keynote. What I have is 11 different views in the interactive piece.
Each one of these antennas cause each one of these little hotspots, if you click on
them, cause a new image, the full image to show up including the highlighting on the
individual antennae. So the way this works is, I've got 11 images with identical controls,
the the set of icons around the image, and you can see that the image in the middle changes.
But overlaying each one of these individual controls out here is a hyperlink to slide
numbers. So you can see in this case, if you click in the top left, this one right here,
you get to slide number two, but if you click on the next one, you can see you go to slide
number, two sorry. And then the next one, slide number three. So in that way, this is
a, let me play this Keynote illustration for you and you get the same effect that you'll
get on the iPad. You can hear the sound. Whenever I click on any one of these hotspots I go
to that individual slide. Okay let's take a look behind this image. You can see that
I've embedded a sound file. So that sound file is set up to show upon building in start
audio. And that way it's a very simple Keynote animation which allows you to move between
these 11 hotspots. The final thing you need to do here is to make sure that this slide
presentation only works on hyperlinks. Click on the document settings and choose hyperlinks
only. That's important. The only way to navigate this will be through the hyperlinks and the
person won't be able to click through and see a sequential slideshow. Let's take a look
at two that are much more complicated and have maybe a lot more potential. First off,
the 3D image. So first thing I'm gonna do is insert a page. Now I'm gonna choose the
widget, 3D widget, move it over here to the side and you can see here it asks for a 3D
file. Now iBooks Author requires a dot DAE, that's a COLLADA file format. First off, start
up SketchUp program from Google. It allows you to import images or 3D objects from the
3D warehouse. So let me go to the models page and search for something like ants. So I'll,
these are all 3D models that are available, not necessarily free of license. Okay I'm
gonna go ahead and add this one right into the model. So 3D model and actually you can
see it's 3D because I can zoom around it like this. I'm gonna export as a 3D model in the
format of COLLADA. That's a dot DAE file. Okay and I export it. Gonna go back to books
and choose, you could see the ants dot DAE format and insert it. Okay the next and most
flexible widget is the Dashcode HTML format widget. This allows you to place widgets in
the same format as the Macintosh desktop widget and you can see here I'm gonna go and find
a Dashcode HTML. In this case it will be in the library on my hard drive under widgets.
You're gonna have to create these yourself. I've got a few here that will work kinda sorta.
Most of these widgets won't work because they require file access or internet access. I'm
gonna place a calculator widget here and change the layout for this guy so that he's all on
his own. There you go. So on the left side we have a COLLADA 3D model. On the right hand
side is a widget. Those are created in an application called Dashcode here on the Macintosh.
So let's take a look at what these pieces look like on the iPad. Now that we've taken
a look at an iBook and the Author layout tool, let's take a look at the steps for selling
an Apple iBook. First off you need an Apple ID. Once you do that, download the iBooks
Author application. It's free through the App Store. Create your iBooks file. You'll
also want to create a sample with maybe the first 10 or 15 pages of a book. Then you need
to join iTunes Connect and create a paid account. You're gonna have to give them your tax information,
a US tax ID. You have access to iTunes Connect and the ability to download iTunes Producer.
Let me show you iTunes Producer. This is the home screen. Generally you would go ahead
and create a package fr- or a new book. I'm gonna open a package for a book that already
exists and show you the pieces. So this was something, this was the book that I originally
submitted in order to make Kids Love Bugs. So the book has an ISBN number. You have to
have an ISBN number to get through the these steps. You need to buy an International Standard
Book Number from Bowker.com. One ISBN will cost you $125, 10 will cost $250 and the price
comes down in bulk. Subtitle, gave myself the publisher. Be sure to put the publication
date in the past or you may be delayed having the thing published, how many pages, and I
give a good book description here. Categories-- you can add multiple categories but be sure
to include a primary category. So in this case I have science, life sciences, and zoology,
but the primary category is juvenile [inaudible] fiction, animals, insects, and spiders. More
information about myself. More information about the target audience. I don't have any
related products. I do have the book set to sell for $2.99 in the tier 3 pricing, so you
can see here rights and pricing is set. Next I have the assets. This is where I will be
uploading the dot iBooks file, the main file as well as a smaller version of the preview.
I'm also uploading the cover art as well as four of the screen shots. These have a specific
format. If you don't put them in the specific format, it'll it'll just give you an error
and tell you. It's gonna take you, once you upload this file, roughly 24 hours to several
weeks in order to see it approved on the iTunes bookstore. Okay the final step, go to iTunes
Connect and manage your books. And you'll see this is a, an approved book with that
little green circle there for all of these markets. Using iTunes Connect you can also
track your sales and trends and get ni- nice charts and graphs. Here's a, a daily view,
a weekly view, and you can divide it by free books, paid books, also look at your sales,
look at previous days. They also have a handy iPhone application. This has been Jeremy Kemp
from San Jose State School of Library and Information Science with a quick video on
making and selling iBooks for the iPad.