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Welcome back for another tip from PrintPlace.com.
Rack cards are powerful marketing tools when done right.
Rack cards can create awareness, promote
offers, or further explain products and services.
When creating your rack card, be direct.
What are the products or services your are offering?
Use bold headlines followed by
succinct descriptions or bullet lists
to communicate what you are all about.
Use large photos or graphics
to grab people's attention and give a visual to back up your text.
A catering company might include
photos of delicious looking food
set neatly on tables, or
a gallery might show some
of the artwork patrons will see.
Most importantly, include contact information and directions.
A simple map or QR
code gets people one step closer to your door.
Lastly, think about where
your customers frequent and put your rack cards there.
This could be hotels, tours and
offices or similar businesses to your own.
A florist rack card
might do well on the
counter of a wedding dress
shop or a spa rack
card could find the perfect audience at a gym.
That's all for this week.
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