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We mentioned before that YouTube can be a great platform to host videos as part
of your content marketing.
Now YouTube could also be a great place for paid marketing.
It's still a young advertising place, so
you may find cheaper rates than you would on, let's say, AdWords.
Now there are a ton of different ad formats on YouTube, and at least for
videos, you only have to pay for the ads that people actually engage with.
So if someone skips your ad, you don't have to pay a cent.
Now, on the other hand, creating a high quality video and hosting it for
free on YouTube can generate buzz around your product or service.
And if you promote it on social media, you can encourage virality.
If you're considering advertising on YouTube with videos,
remember that the viewer's attention span can be pretty short.
So, you want to invest in a high quality video that can
hook your users really quickly.
So let's explore just a couple of the different formats you
can use on YouTube because there are ton of options available to you.
Check out the link in the instructor notes if you want to see all of them.
One option is the desktop or mobile video mastheads.
These are video ads that play on YouTube's homepage.
On a desktop, they play without any sound and
it'll end as a thumbnail of your video or any other video from your channel.
On mobile, the video thumbnails will be available for your users to click on.
You can even add a link directly to your website.
Let's look at what it does look like.
So, here's the video masthead.
You can also have a rich media masthead which would go here as well.
So the rich media mastheads are seen in that same location.
You can do a ton with the custom mastheads from carousels,
use cool videos or just images.
There's a lot of options out there.
That's surprising I know but you can also have a video ad.
I'm sure you've noticed these ads playing before different videos that
you've seen on YouTube.
Now there are different options for the video ads.
Nonskippable in-stream video ads are videos that appear pre-mid or
post-roll when viewing different content on YouTube.
They could be around 15 to 30 seconds long.
And the viewer must watch the entire ad before they're able to watch their
selected video.
Now, for the skippable ads, you can go to the true view format.
And there are a few different types of true view ads.
So you have the in-stream that play before video,
and you're allowed to skip after five seconds.
You could have display ads that are suggested videos,
in that suggested video list.
Let's check that out.
Here's an example of a display ad.
And this is an example of an in-stream overlay ad.
There are a few more options for true view ads.
You can check the link in the instructor notes for more.
You can have your standard display ads, which are similar to what you just saw.
And you also saw the in-video overlay ads.
They pop up, then you can select them while you're watching a video, or
you have the option of closing them.
But as I said before, there are a ton of ad options in YouTube.
You can even do live streaming ads, if you'd like, so
check out the documentation to learn more.