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It is clear that in Italy people want to invest more responsibly
and there's a big role in that respect for the advisers,
for the financial advisers who are offering this opportunity to their
clients
at the same time is also clear that the main driver for retail investors is
return, finding financial returns.
To bring all those elements together
I think asset managers need to focus on three things: first of all
they need to focus on
finding new opportunities from the performance point of view. Opportunities
that are linked to the sustainable evolution of the world:
the world of tomorrow, where we will use
more water, more food, more energy
where we will need to invest in better health
and more sustainable consumption and a more sustainable financial world, eccetera.
So focus on finding companies that offer solutions
for all those problems. Secondly, they need to focus on companies and they need
to invest in companies
that do business in a sustainable way. Don't take
irresponsible risks with environment or society. And the third element - that is
really important - is that
when they do invest in those companies they can actually use their power as a
shareholder
and put pressure on those companies to make them into better companies
for society but also for themselves
which will ultimately lead to better financial returns.