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Is Facebook the right tool for promoting your business?
This is a question you need to be asking yourself quite regularly. It could be that you are
just starting to use Facebook or thinking of using it. Perhaps you've been using it
for a while or you're facing some of the changes that are coming up. You need to know, is Facebook
the right or one of the best tools to use in your business.
So how would you know if it could be the right tool? One of the things you need to consider
is, are your target market or audience, those people most likely to buy from you, are they
on Facebook? Do they use Facebook regularly? If they are then Facebook could be a really
great way to reach them.
That's the next point. How easily can you reach your target market on Facebook? Some
markets are going to be harder to reach on Facebook than others. For some industries,
Facebook might be about one of the only ways that you can reach that market. You need to
decide for your business, is your target market on Facebook and there's a good chance they
could be. And can you reach that target market easily. If you can, then Facebook may be a
great tool for you to use or it may be one of the best. If they're not on there and you
can't reach them easily or you've tried before and it's just not working, then perhaps it's
time to move from Facebook.