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Paczkobranie (Parcel-sweeping) Paczkomaty 24/7 promotional campaign on Facebook
Challenge: To build the brand awareness of Paczkomaty 24/7– modern
and convenient way of collecting parcels from e.g. online shops.
Solution: Facebook.com -> interaction with virtual paczkomat -> easy “infection” of friends with the news.
We created a special contest application – Paczkobranie – integrated with the official brand page on Facebook.
Task for the contestants: pick one out of 80 boxes with a prize hidden in a virtual paczkomat
and invite friends to the game. First person to pick the right box was the grand prize winner.
Paczkomaty 24/7 is a service platform between shoppers and online shops.
That’s why the online shops sponsored the prizes.
The results exceeded our wildest expectations! Number of Paczkobranie contestants: 320 000
Number of invitations sent by the application: over 1 200 000 Over 62 000 visits to Paczkomaty.pl directly from the contest application
1st edition, Jun 27, 2010 – 62 200 fans 2nd edition, Jul 4, 2010 – 112 285 fans 3rd edition, Jul 7, 2010 – 131 800 fans
4th edition, Jul 11, 2010 – 143 604 fans 5th edition, Jul 14, 2010 – 155 108 fans 6th edition, Jul 18, 2010 – 163 602 fans
7th edition, Jul 21, 2010 – 168 936 fans 8th edition, Jul 25, 2010 – 174 182 fans 9th edition, Jul 28, 2010 – 179 693 fans
10th edition, Aug 1, 2010 – 181 376 fans 11th edition, Aug 16, 2010 – 184 515 fans
The most successful campaign on Polish Facebook. The first 100 000 users in just 10 days.
In 4 weeks the Paczkomaty campaign built brand awareness in the mind of mass consumer.
Find out more on WeAreMedia.pl/paczkobranie