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Aaron: Hey this is Aaron again I'm over here at the Federal ammunition
booth. I'm going to be talking to Mike Holme, he's going to go through and
give us a good description of the Guard Dog Ammunition that Federal's got.
Mike Holme: Thank you. Guard Dog is something that we introduced about a
year ago and what it is, is it's an expanding full metal jacket. So you
notice that this bullet does not have a hollow point in it as most
traditional personal defense bullets have. The nice thing about this and
why it makes a great home defense round, is that if you end up hitting a
wall or a door, sheet rock, something like that, the hollow point will
often times plug up and turn into a full metal jacket and continue to pass
through walls in your home. The Guard Dog bullet, when it hits any sort of
substance it doesn't keep that hydraulic motion to expand the bullet. It
flattens out like this and that broader surface area dissipates energy as
it passes through walls. So the Guard Dog product like this is great for
home defense. It's safe for use in your house, you're not going to have as
many walls passed through, and yet it gives you the terminal performance
that you need in a home protection product.
Aaron: Mike, is this a combination of a regular lead bullet? Does it have a
regular lead tip? Is that how it works?
Mike Holme: Exactly. What the nose cavity is filled with is a polymer type
material, and the base of that bullet has lead shank in it. So that's what
gives you your penetration and your mass. This polymer material in here
helps arrest that expansion of that [inaudible 00:01:43] nose caves in. So
there's little weak points, or skivings, we call them that are built into
the nose of this bullet. So when that hits something the impact zone looks
like this, the same every time. One thing we can do, and I can show you is
if I were take a standard hollow point bullet and run it through this test
here, it wouldn't do anything because it needs a fluid mechanism to open
that up. Where as this you can tell just by hitting it with this steel
thing, it just flattened out just like that.
Aaron: Great. What is the retail price you guys are recommending for these?
Mike Holme: These are retailing depending on where you get them, right in
the $17-$22 range. We do them in 9, 40, and 45, the three most popular
rounds. [inaudible 00:02:35]
Aaron: Very good. I thank you very much.