Tip:
Highlight text to annotate it
X
You can be on TV!
In this video I'm going to show you how to get your company's commercial "on TV" for
free
Ok - so you noticed I did the quotes thing when I said TV. So by TV I really mean YouTube.
But it's not that far off. Something like half of us are now watching their shows and
other content on the computer, on our tablets and on our phones.
[Mike watching Project Runway]
So there's just as many opportunities for people to see your commercial as on basic
cable or the networks - it's just much more targeted. And that's a good thing! This way
you're not paying to advertise to the general masses, just those people that have specific
interests in what it is that you sell
What I'm talking about is in-stream YouTube advertising. You've probably seen it before
where you go to click on a video and before your main video starts you see a little commercial
play. That can be YOUR commercial. And yes, people do watch these commercials. Why? because
they are hyper targeted for the people that are watching them.
So this is different from video search engine optimization, where we try to get your videos
to show up in a Google search. It's less about keywords and it's more about topics and interests.
It's more commercial, it's more about selling and less about content. One thing that love
about it is you can exactly what cities or regions you want the commercial to air.
So, the very best part about this whole thing is that you can get started by yourself for
free.
You might have gotten one of these in the mail from Google. It's a $100 adwords coupon.
Well you can use these same coupons for YouTube advertising as you can for Google pay per
click. And the best thing about it is the YouTube campaigns are very easy to set up.
To give you an idea of how far you can go with one coupon, I recently set up a video
for a client, and with the one hundred dollar credit we got almost 800 views.
So, I've just told you a way to get your commercial in front of lots of people for free. So what
are you waiting for?
If you have a question, please post it in the YouTube comments and while you're there
please subscribe to my YouTube channel.
Thank you for watching and I hope to see you soon.
[outtakes]