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Has anyone done a give-away to increase YouTube exposure,
and did it work or backfire?
Aw.
This sounds like a story.
Uh-oh.
Yeah, well, when doing the give-aways,
while it worked for a while, in the long run,
it's not really worth it financially
or community wise, because the people that
will come for that-- yeah, you'll get the subscribers,
you'll get the views.
You'll get barely any watch time.
And people will do it just for the stuff, really.
And that's not the kind of community you want to build.
What most people think of doing is OK,
I'm going to do a give-away every day
on every single video, or every single live stream,
and that'll get me started.
It doesn't work like that.
One, you'll grow a horrible community, and two,
it's just not the people you want to be connecting with,
because they're not truly interested in what
you have to say.
It's not to say that you can't, it's
just, you've got to really gauge audience,
whether they're coming for the give-aways,
or whether they realize that it's a thank you.
Mm-hm.
And you're very right about that.
I mean, it's all about that relationship, right?
Yes.
And if it's all the stuff, then they don't get to know you.
You don't have that engagement and interaction.
There's not that personal closeness
that you develop when you engage with your fans,
and you interact with one another, and your comments,
and get to know you as a person.
So when you take away that stuff, as you said,
then what's going to bring them back?
There isn't that relationship there.
I think it's appropriate to do give-aways sometimes,
but this is gonna be maybe a very subtle, but yet very
distinct difference in the way I would do a give-away.
Like, my wife is doing one on her channel.
She's got a couple of cookbooks.
And we were talking about this, and said,
when you do a give-away, you don't do it
with the idea of what most people do,
is I'm doing this give-away in order
to extract more value from you as the viewer, right?
Like, you're going to promote me,
or you're going to comment or give some value to me.
In exchange, I'm making you all compete
for this item, or something.
Instead, when you do a give-away,
do it in a way that adds more value to the viewer.
So for my wife, her give-away is revolving
around family rhythms.
It's something that we've been talking about, you know,
how we schedule our time.
So I'm putting an appropriate amount of time
into video creators, and an appropriate amount of time
into our family, and to other things that we value,
so that one thing doesn't tend to overtake it,
and then by the end of the week, my wife
and I have spent no time together, right?
So we're developing a family rhythm.
So we put together this chart, this graph
that when we were camping, like, last month or something,
we sat down by the campfire, we mapped out our family schedule.
And so she talked about that in some of her blogs,
and made that sheet available.
And so she said, this is valuable for you guys.
I want to give you an incentive to actually do
this with your families.
For your families.
So download the form, fill out your family rhythm,
your schedule with your husband, if you're married.
If you're single, just do it by yourself, or whatever.
And plan it out so that the things that you value, you make
time for, and things don't get crowded and pushed out.
And she said, then just tweet me a picture of it,
or tag me on Instagram, or something.
Send it to me so I know that you've done it,
and then you'll be put in a drawing for one
of these crock pot books, which is part of our family rhythm,
so that we have more time to spend together.