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The single biggest mistake that we find many businesses making is the absence of a strategy.
They have an idea. They fall in love with it. Maybe it's a hobby that they want to turn
into a business... but there's no strategy. There's no blueprint for their future success.
And that's why we feel that the key to succeeding in business, is to have the plan. We would
no more take a trip from Atlanta to San Francisco without knowing the route, how much money
we'll need, where we're going to stay, whether our car will make it not. But all too often
in business, we start a business with no strategy... no clear direction... and that results in
failure. And we don't want to see that happen. And that's why at Optimum Capital Funding,
we're providing funding solutions tied to strategies that help start and grow businesses.