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>> As you know, HFI's backed by process and science.
At the heart of HFI is the HFI frame, which is really inspired
by a multidisciplinary approach of human factors and psychology.
It's as if there's a golden thread going from executive intent all the way
through innovation, design, and validation.
It's field tested and proven over thousands of projects.
And I think that that gives our customers a lot of confidence that we've done so many projects
that we're not reinventing the wheel, that a systematic process is being applied each time.
And what's good about the HFI frame is that it's flexible.
We at a -- we apply it flexibly to each project.
At the same time, it's holistic.
So you have the combination of great flexibility and holistic,
systematic, process-driven approach.
And that really is the strength of HFI.