Tip:
Highlight text to annotate it
X
Now that we understand how images, colors, and typography work,
we're going to pull them all together. The easiest way to do this is to use your
word processor's template menu.
However, that typically creates a document that is generic
and boring. The trick is to understand what tools work best for the specific
elements of your document.
For instance, in most document creation applications,
or word processors, there's a design element called styles.
This helps you create a consistent and easy to follow layout for your document.
Styles may look different in different applications like Google Docs,
Microsoft Word, or Apple Pages. But they work similarly.
The most important information to remember is consistency.
Keeping your styles, images, colors, and fonts consistent gives your document
more authority.
Once you've set up your styles, putting in the other elements is easy,
like headings, colors, and graphics. Your document is the sum of its parts:
the information, the design, the presentation.
All of this works together to make your message have impact.
Authority defines how well your document will be received by your audience,
and how well your claims will be accepted.