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The Look and Feel section allows you to modify aesthetic aspects of your survey,
if ever you choose not to use the defaults that are provided.
This section is divided into 4 different tabs:
The first one is "Customize Logo",
which allows you to upload a logo to appear in the top-left corner of both your survey's invitation and your survey's interface.
The second tab lets you modify the text within the "Welcome Page" of your survey,
which is the first page that your respondents will see when they start taking it.
The next tab lets you change the font type, size and color of the questions and answers within your survey.
Finally, the fourth tab is where you can modify the "Thank You Page",
which is the final page that your respondents will see when they reach the end of your survey.