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>> Alison Merzel, Director, MBA Admissions, The Ohio State University, Fisher College
of Business: So much of the learning that takes place in the MBA classroom is drawn
from the inputs of the students in the class. The quality of the education, the quality
of what you're going to get out of that classroom discussion is highly dependent on everyone
else that's in the room.
>> Martha Lua, Marketing & Recruiting, MBA & MSFE Programs, Drucker and Ito Graduate
School of Management: It's really important to have a diverse student pool. We like to
have a good, a good percentage of our class be women. We like to have a good percentage
of our class be from different minority backgrounds and so forth. And so what GMAS does for us
is it allows us to be able to create filters to get lists of names that help us to be able
to meet those goals.
>> Joe Stephens, Trulaske College of Business, University of Missouri: One of the great products
we used in the past year was the GMAS Virtual Fair. The Virtual Fair gave us an opportunity
to have a global footprint with a group of potential students, candidates for a program
that otherwise wouldn't have known about us or really potentially considered us at all.
>> Alison Merzel: When you are looking for MBA candidates really the only prerequisite
is a four-year undergraduate education or equivalent. And so anyone out there in the
world could technically qualify for the MBA program. The GMAS has already essentially
pre-qualified candidates because these are individuals that have already expressed some
interest in potentially pursuing graduate management education. So when we are looking
to build that funnel of prospective candidates for the program, we can go to the GMASS and
know that we're not sifting through all of the people that are out there that really
have no interest in pursuing a graduate management degree.
>> Lee Milligan, MBA Admissions Manager, Copenhagen Business School: Within GMAS there's also
a recurring searches feature and that's something that we use on a weekly basis. It means that
we can target specific students in terms of age group, in terms of nationality, in terms
of GMAT score and also in terms of where they want to study, for us that's Western Europe.
So, that means that we can then send personal emails to them and we state within those emails
that through GMAS we can see that you have the type of background we're looking for.
So, therefore, it's a more personal email instead of just a general bulk email. And
we found that really works, because they can also identify with where we've got their information
from. It's not just spam.
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