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Email Lists!
Email Lists? Why do I need an email list?
Why do I need an email list? Email lists are essential to running an online business
or for any business for that matter
Email lists allow you to directly reach out to your customers
and notify them of products and promotions your company is launching.
Hey there Carl VanderLaan here with CarlVanderLaan.com and in this video I'm going to teach you
4 easy steps to
increase your email list opt-in rates!
First, make sure your opt-in box is above the fold.
This means, when someone visits your website make sure that your form is visible
without them having to scroll.
The last thing you want to do is have someone searching on how to get on your
email list. Secondly,
provide your customers value by giving them a reason to join your list. If you're a
product based company or a local store enticing your customer by offering
discounts like twenty dollars off or free shipping is a good way to grow your
email list.
If you're a consultant or someone offering a specialized expertise offering
downloadable content might be beneficial for your clients.
Third, increase the exposure of your opt-in form. By creating several opt-in forms on your
website both at the top
and the bottom
alone with the side you can ensure that your customers are going to see your opt-in
form and if you
really want to boost your opt-in rates create a pop-up.
Forth tip
make sure you track
everything
tracking which forms convert the most
is crucial for understand the best placement of the forms on your website.
tracking can be done easily using a free tool
called google analytics here you can setup goal tracking for your website
and having each opt-in form sending to a different thank you page
Google Analytics will track this
giving you the inside scoop as to which form is performing the best
be sure to click the link the details for more awesome tips on how to make your business
a success online and make sure you subscribe by clicking the link below
because i got more awesome videos coming your way and before you go make sure you
leave a comment below sharing one of your tips that you use to grow your
email list