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Here's the short and smoky version of how Dickey's Barbecue can help you turn a small
investment into a huge success. All right. First: History. Dickey's Barbecue
has a well-established history. I mean. Come on. We've been open since 1941. We're the
largest and fastest-growing barbecue franchise in the world. We currently have stores all
throughout the United States and are growing daily. Even though we are growing quickly,
it's important to note that you wouldn't be another number; you'd be an opportunist.
See this guy. That's Travis Dickey. He's the founder, father and man behind the brand.
Opened up the first store in 1941 and did what he does best: barbecue. See these kids.
That's Roland Dickey Senior and Travis Dickey Junior. What did they do? Well. They did what
all children want to do? Make your parents proud. They continued to make the same great
barbecue their dad made and people loved it. Proof that all barbecue is a good recipe for
success. I'm starting to believe there is something to this lineage thing because now
the third generation of Dickeys have taken over. We're all about the family-owned and
operated business, and that's just how you'll be treated: a part of our hard-working family.
So now, more importantly, why. Why? Well, for starters, we have 1 of the lowest initial
investment costs for any concept in the quick-service restaurant category, so we help you spend
less of your hard-earnings to get started. We are so serious about helping you learn
how to make money that we dedicate an entire support center to ensure you succeed: development,
marketing, training, purchasing, communications and an area director to keep you connected
at all times. You can see how serious we are about giving
you the tools for your success, so let me show you how to begin. First, submit your
interest on our website or by giving us a call directly. We'll be sure to put you in
contact with our highly-responsive sales team to listen to your specific story. Secondly,
we will have to review your qualifications and you can review ours in the form of a franchise
disclosure document to see if you're a good fit for operating your own Dickey's Barbecue
and that Dickey's Barbecue is the right fit for you. After the decision is made, you're
on the road to a rewarding career in barbecue. This phone call isn't the last thing you'll
hear from us or even our sales team for that matter, but we'll tell you that ... Well,
I'm jumping ahead. Let's take these steps like we smoke our barbecue: slow and low.
Next, you'll meet the real estate team. Our real estate team will assist you in signing
the lease for the site you select in getting in your Dickey's Barbecue up and operating.
Our marketing team will show you how to create awareness of your store and its offerings
from the grand opening and will help you keep the party going for years to come. Our training
team will bring you into our Dallas office for 3 weeks of barbecue university. This training
is complete with in-store, on-the-smoker, in-your-face type of training, but most importantly,
we're in this relationship for the long haul, even after your store is up and operating.
We don't like 1-night stands. Finally, you'll want to call our top-notch
sales team. They know the deal, not like this guy. About this point, you're seeing your
store's potential and calling to ask how you can open your 2nd or 3rd store. Hello barbecue
magnate. Be sure to contact our sales team immediately to claim your market and start
seeing instant results.