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The Making of NIVEA Soft Limited Edition
Who is Giles Deacon?
Hi, I'm Giles Deacon, I'm a fashion designer and you are in my studio in London-East End, just off Brick Lane.
I've been a fashion designer for the last 18 years.
I graduated from Saint Martins schools of arts in 1992 and I've worked pretty much ever since.
Inspiration
Inspiration is an important part of my job.I find my interests got varied from like contemporary popular culture, art, music, drawing.Not so much based in like a fashion context but more to look at the figures and illustrations and to see how the body moves.
The Design
I was really excited to the project to get involved with NIVEA soft came on.I thought it was a really brilliant opportunity to use some of the drawings I was doing on my ipad with my fingers which I've been drawing while travelling, lots of characters in airports, bars and restaurants and to kind of transpose them on the NIVEA pods seemed a really brilliant idea.
And its a great way to get a Giles illustration to a really nice beauty product
The Jar
I was really pleased with the end result of the NIVEA soft pots. The illustration work in a really great way. The y got a kind of fun playfullness and all the signature giles elements, really great colours, some interesting designs of the clothing and have instant wantability, which I think is really important.