Tip:
Highlight text to annotate it
X
Vossey here, I thought I'd record a short video about adwords
because i found some interesting things about adwords because I found some interesting things that allow local businesses to use
Adwords... in their local area without having to target for instance the Whole of Sydney
So
for FYI remember that adwords are these ads
that run along here and down the side down here
and in adwords campaign management
Google have allowed a small change so select one or more
more other locations and then we're able to select a
uh... map point and put ads in around it. So if i put in my address
and uh...
uh... show the map
what this actually shows is that
Google will run Adwords ads in the patch 30km from my
location.
So that's one one way of doing it
The otherway is to build a custom shape
and uh... it so if you've got a patch... lets just way you only want to
advertise
in the Cronulla area or the Sutherland Shire area or the Sutherland - St.George Area
you can mark out a territory. I'll show you how to do that do that now
and uh... what that means is that Google will show ads only to people in this area and
not somebody living in Auburn or Central Sydney or the Northern
beaches or anything like that so that allows you to target prospects and in
a much closer
um... local area and it is... relatively easy to changes we want to target
people out at Lucas Heights we just pull the area out to the... it's pretty
straight forward to change the areas so that allows people to run ads
in just their local area...attract prospects from the local area via Adwords
Its very effective for campaigns and
a really good idea if you are looking for any leads and new
customers in your local area