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when you think about your iPhone
it's
probably the object that you use most in life
it's it's the product that you have with you all the time with this unique
relationship people have for the iPhone
we take changing it really seriously we don't want to to just make a new phone
we want to make much better phone
this approach
bt redesigned
for the first time ever
we've increased the size of the display
by making the screens holed up
but not quite a
you can see more of your content
but still comfortably use of the one hand
even with the larger display
he's the phoenix
lightest hai fong we've ever built