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Accenture and other technology consultants began penetrating the market of major marketing
firms over a decade ago. Marketing agencies have needed their software to fully leverage
their ability to reach their clients. However, many marketing firms have decided that they
no longer wish to tolerate technology consultants who are stealing their market share.
Some marketers have responded by developing their own digital marketing applications.
These firms are investing millions to get a share of the market that technology firms
took from them during the onset of the digital revolution.
For the complete article, please go to Big4.com