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Alan Hunt: Which industries in the SAP world do you see being early adopters or where you
see the potential for transformational initiatives?
Owen Pettiford: My experience is in two areas that seem to be either adopting or talking
about adopting, which is CP Space, looking at how they can improve intimacy with their
end users or parts of their supply chain and then utilities for more traditional use cases,
refreshing applications.
They were early adopters of the first mobile revolution before we had Smartphones, but
now it's Smartphones. So I think that those are the two that I see out there.
B: Yeah, I agree with that because I think these are the companies who have already adopted
mobility in the past, and they know mobility from their past experiences.
It's just that the mobility has changed in the last few years dramatically, but companies
like utility companies who have a big work force in the field are servicing a lot of
stuff.
Then you have FMCG companies who have sales teams working in the field most of the time,
so this company has used mobile technologies in the past, and they are thinking about adopting
the new mobile technologies or they have already adopted new mobile technologies.