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>>Avinash: Hi everybody.
>>Nick: How's it goin?
>>Avinash: Welcome to the exciting Episode 15.
>>Nick: Number 15. Yeah.
>>Avinash: Web Analytics TV.
>>Nick: It's a little ceremony. [swishing sound] A Ninja chop.
>>Avinash: [laughs]
We've got a set of really great questions and we're gonna get going.
Just a quick reminder all these questions come from our end users which is all of you,
so please click on the link that takes you to the moderator page, where you can submit
your own questions and we look forward to answering in the next episode.
>>Nick: Great.
>>Avinash: So here we go.
>>Nick: So the first question is for you Avinash?
>>Avinash: Yeah.
>>Nick: from Shailendra in Hyderabad.
"Can I see the second, third, and last landing pages visited for a specific key word? For
example, with keyword XYZ landing page one, page two, page three, and page nine has visited
how can I generate this report in Google Analytics? Currently only the first and last page report
is available."
So I think what Shailendra's asking for is to see the top landing page report by keyword.
>>Avinash: Exactly. And it's very simple, easy thing to do. Just create an Advanced
Segment for any particular keywords say "Avinash."
>>Nick: Um-hum.
>>Avinash: and then go to your top Landing Pages report which is in the Contents section
of Google Analytics. Change the segment from all visits to that particular keyword, and
what you will see in front of you are the listing of the Landing Pages by rank, by popularity
of people who came on that particular keyword. Boom, you're done.
>>Nick: Easy.
>>Avinash: That was easy.
>>Nick: Alright.
>>Avinash: Alright Nick another question easy for you. Oh, all the way from Dubai in the
United Arab Emirates --
>>Nick: Wow.
>>Avinash: from Mohit Jain and he's asking: "Is there a way to know in Google Analytics
the average time visitors are taking to reach a goal page?
>>Nick: Well, that's a good question. So currently there's not a way to do that. We have time
'til a visitor actually completes a transaction; we have average time on page; average time
on site but not the length of time to reach a page and not the length of time before a
person actually converts.
>>Avinash: Right. So time to a page is not a standard metric in Google Analytics. But
to all the beautiful developers out there who want to pick up this challenge, through
our API of course you know the timestamp, you know the page, you know the order in which
they're viewed so if a developer wants to step up to a challenge and create this using
our free, exciting open API --
>>Nick: [laughs] Yeah.
>>Avinash: [chuckles] then of course --
>>Nick: Definitely it's possible.
>>Avinash: go for it. [laughs]
>>Nick: Great.
>>Avinash: Another one for you Nick all the way from Calgary from Heatherskat.
And Heatherskat asks: "What's the recommended way to do internal campaign tracking, i.e.,
impressions and clicks via banners on our own site?"
So this is particularly in cross cells and up cells --
>>Nick: Um-hum.
>>Avinash: I'm viewing, I'm on a homepage and maybe you're up selling me to another
product or I'm on a one product page, you're selling a bundle of that product and another
one so it's all there. All the essentially campaigns that are happening once you arrive
into one particular Website so --
>>Nick: Yeah, that's right.
>>Avinash: what do we to Nick?
>>Nick: In this case I would use Event Tracking. So you don't use Campaign Tracking because
that's all about the context with which people came to your site.
>>Avinash: To your site.
>>Nick: So it's all about referrals and campaigns and AdWords and so forth. Events talk about
how people interact with content in your site, interact with the banners on your site. So
if you set up an event to fire every time the page is there, then you can look at the
views, the impressions. And every time somebody clicks on the banner you can track the clicks
and you can do your own division to get the clicker rates.
>>Avinash: Exactly. And we had the same question from Andrew in Sydney so Australia and Canada
are worried about the same thing. The next question is for Nick as well. And Nick this
one comes from Yuhui in Singapore. I apologize --
>>Nick: Alright.
>>Avinash: for butchering that name. I apologize.
A very interesting question. I like this one.
And it says, "My shopping cart is for two user types: number one goes through the normal
steps to a goal; user number two branches off between pages two and three to another
page, then to the same goal. How do I create a funnel showing conversion for user type
without changing the page tags?"
So in this case it's a simple scenario if I could reframe the question is: some people
will go through the checkout using an existing account page, --
>>Nick: Um-hum.
>>Avinash: boom they just go through. Some people might be new visitors to the site and
they'll have to create an account before they check out. So these are --
>>Nick: Right.
>>Avinash: they end up in the same place but they go through different pots. So is there
a way to do this, Nick?
>>Nick: Yeah, without tagging your site there is a way to do it, but you have to actually
use our API. So the point is, is that we do have a Funnel Visualization report where you
actually have to configure how many steps people go through. And you can set up different
funnels using the Funnel Visualization Tool.
>>Avinash: Right.
>>Nick: And then there's other third parties, PadiTrak is a company, we'll link to it, who
actually created a tool which allows you to apply segments to funnels of the reports.
So that way you can use your existing Funnel report and apply a segment whether a person
interacted or not and then analyze the two segments next to each other.
>>Avinash: But Nick one of the first things that they will have to do is they will have
to figure out how to capture the event that I went down the new visitor path --
>>Nick: Right.
>>Avinash: new account path and you had an existing account so that we would also have
to capture first using an event of some sort.
>>Nick: You can either do it as an event or --
>>Avinash: Or page --
>>Nick: if you know there's a particular page within only one funnel --
>>Avinash: I see.
>>Nick: but the next--
>>Avinash: Got it.
>>Nick: you can apply a segment that'll apply to the session and then you can get the reporting
by those sessions.
>>Avinash: Very good.
So PadiTrak is a tool and we're gonna link to it in our show notes. Go there and it's
great and also it actually records fan session funnels which is a very unique feature of
the tool. It's very exciting. So if you completed the path across two or three sessions it actually
helps to show you that. Very, very cool.
>>Nick: Cool, so next question here is for you Avinash. And this is from Mario in Hamburg,
Germany.
"With Custom Reports I can see unique page views. Is there a difference between URL and
Page Title? So for example, if article 1.htm and article 2.htm both have the same Page
Title as article, are they counted as the same or two different pages for unique page
views?"
>>Avinash: So the Page Title Report is aggregating all the URLs. Actually Google Analytics captures
the URLs as well as the title that you have on the page. So if your entire Website is
one title, I have seen those --
>>Nick: Um-hum.
>>Avinash: [chuckles] the whole Website is one page title. In which case when you go
to the report in the Contents section by Page Title you will actually see all the data for
the entire Website aggregated into one row --
>>Nick: Um-hum.
>>Avinash: because the entire site is one page title. If you click on it and drill down
you'll be able to see the data that is segmented --
>>Nick: Absolutely.
>>Avinash: out. So remember the data is collected by URL then aggregated in the Page Title Report.
If you think that article 1.htm, article 2.htm is having in your site, make sure you click
through on the title to see the URLs where you can see the break out and then make decisions
>>Nick: Yeah. And one --
>>Avinash: based on that.
>>Nick: last important point is for the Unique Pageview's metric, Google Analytics takes
into account both the title as well as the URL --
>>Avinash: Right.
>>Nick: to determine uniqueness.
>>Avinash: Very good.
>>Nick: Great. So here's another question for you Avinash.
>>Avinash: Um-hum.
>>Nick: This is from Juan in Buenos Aires.
"Why does google.com, images.google.com, etcetera show up as referrals in the Traffic Sources
Report? I do get a Google organic source, but the rest of Google's traffic appears as
referral instead of search. Have I done something wrong?"
>>Avinash: Oh actually you've not, Juan. You're Analytics tool is working fine. And you'll
notice this behavior perhaps through other Web Analytics tools like Omniture and Webtrends
etcetera, etcetera.
And what's happening is there are two scenarios. One, is that I go to google.com and I search
for Web Analytics TV, the awesomest TV show in the world --
>>Nick: [laughs]
>>Avinash: right? There's a big query for you. And you search and that's you using Google
Search, that behavior will be collected and recorded by Google Analytics in your Search
Report.
But then Google also has a number of other properties. For example, one of Google's properties
is google.com/products.
>>Nick: Hum.
>>Avinash: And in that case the visit that will come to your Website from google.com/products
will actually go into the referring URL report.
Or as an example, the Google Analytics Help Section, the Google --
>>Nick: Um-hum.
>>Avinash: Analytics Help Section --
>>Nick: Sure.
>>Avinash: is google.com/analytics/help or --
>>Nick: Um-hum.
>>Avinash: something or the other, and a number of people have posted their links to my blog
in the Google Analytics Help Section. And when I see those visits coming to my blog
it doesn't show up under search; it actually shows up as referral at google.com. I can
drill down and I can actually then see /analytics --
>>Nick: Yep.
>>Avinash: etcetera.
So in your Referral Report you're seeing properties owned by Google that are not the search engine
and in the Search Report you are seeing google.com the search engine. So you're reports are working
perfectly fine.
>>Nick: Yep.
>>Avinash: And if you wanna combine these for any reason, by the way, use Advanced Segmentation.
>>Nick: Absolutely.
>>Avinash: Or Advanced Statements --
>>Nick: Right.
>>Avinash: and you can actually lump all Google traffic together if you would like to do that.
>>Nick: Good, good point there. So, another question for you.
>>Avinash: Ah.
>>Nick: This is from James G. in London.
>>Avinash: Um-hum.
>>Nick: Hi James."Hey guys I love to tag my links from social media. I do it all the time.
I would like to have tag links into the info of the section of the Facebook page without
using a URL shortener or redirecting the user. They don't allow HTML. So what can I do?"
>>Avinash: Ah, this is a great question, James. And I'm afraid that there are some complicated
jumping, dancing things that we can do with Gf Flash, PML tags, etcetera, etcetera.
But if you're unable to post a shortened URL link, I'm afraid that that is the easiest
way to do it and I really wouldn't send you down other paths. So if you're unable to even
post a shortened URL, a Bitly URL, or in my case I have my own domain name for a short
URL called z2i.me you know. I just post that on my Facebook page.
Then I'm afraid that it would be exceeding painful to track other things. So I would
recommend you go down that path. It's not a great option, but that's what we got.
Nick, here is a question from Episode 14 from Seth in Lincoln, Nebraska; a follow up question.
>>Nick: Follow up, okay.
>>Avinash: Seth you're a loyal visitor.
And Seth says, "In Episode 14, Nick mentioned using query parameters in links that make
them distinct for In-Page Analytics reporting." I remember this one.
>>Nick: Yeah. This was a good question before. Yeah.
>>Avinash: Yes. "It was then mentioned to filter out at profile level. If I use a filter
out will they still affect the In-Page Analytics reports?" Nick.
>>Nick: Right, so filtering is incorrect.
>>Avinash: People are holding you accountable.
>>Nick: Right, let me tell you how it, --
>>Avinash: [laughs]
>>Nick: this is what you need to do to make it work properly.
>>Avinash: [laughs]
>>Nick: So there's two pages, there's a page people are on and the page people go to, and
that's how these In-Page Analytics reports are being generated when we look at how people
navigate from the pages.
So the original question was if there's two links on one page that point to the same destination
page how can you differentiate between the two links?
And so the solution, what you can do is you can add query parameters on both of the different
initial pages, and on the page you go to use the canonical URL that you tag on your site
and actually override the default tracking parameter.
So by default it would be like forward/page a? xyz. And the canonical URL is just forward/page
a.
So what you wanna do is override the default tracking with this canonical URL.
>>Avinash: That makes sense. I agree.
>>Nick: So there's no filtering involved.
>>Avinash: Um-hum.
>>Nick: You're just collecting good data. Okay.
So question for you, Avinash. So this is from Lloyd all the way in Cape Town.
>>Avinash: Yea.
>>Nick: "Bounce rate in Ajax Lead Generation. So if there's Lead Gen Website with lead forms
on all pages and then a lead is submitted, the page in the URL does not change but the
box changes to a thank you message --
>>Avinash: [chuckles]
>>Nick: via Ajax. So is this conversion still called abouts?
>>Avinash: Alright, alright. So it's a quick lesson in bounce rates and how bounce rates
work.
What any Web Analytics tool, including Google Analytics does, is look up a person's behavior
in a site. So let's say Nick is the visitor. When Nick comes to my Website what Google
Analytics is looking for in order to measure if he's a bounce or not is looking for the
presence of hits, h-i-t-s.
And so if Nick came to my Website and he just viewed a page and he leaves right away, that's
one hit and that session will be counted as a bounce.
But if Nick visited my Website, in this case let's forget about the Ajax hitting, let's
consider my blog, Occam's Razor, and Nick comes to the site, sees my latest blog post,
so that'***, boom recorded.
>>Nick: Um-Hum.
>>Avinash: And Nick proceeds to submit a comment on my blog post. And when you submit a comment
on my blog post nothing happens after you submit a comment, it just goes through into
the --
>>Nick: Um-hum.
>>Avinash: WordPress System.
What I am doing is with Custom Variables, thanks to Nick's help, I am actually using
Custom Variables to capture that information.
>>Nick: Um-hum.
>>Avinash: In this case as soon as Nick submits a comment, I've captured that and it is in
Google Analytics and now I have two hits. Nick has viewed only one page, but I have
two hits. Now that session is not going to be counted as a bounce.
>>Nick: Um.
>>Avinash: Boom. Another thing that Nick has helped me do on my blog is: somebody comes
to my blog, clicks on a link to Market Motive, which is my startup and they go over there
so they only viewed a page they left by clicking on an outbound link. Nick has helped me encode
those links with Event Tracking so I can do all about link tracking.
In this case what happened? One hit for the page view, one hit for the event for an outbound
link, although the person only viewed one page on my site. Not a bounce.
>>Nick: Um-hum.
>>Avinash: Bounces are only counted for session where there's only one hit. If you're using
features like Event Tracking, Custom Variables, fake Pageviews, etcetera, etcetera in order
to collect information about a visitor's behavior correctly, all those sessions will not be
a bounce including the scenario you described, Lloyd, for a Ajax driven cart.
In your scenario that is not a bounce, but only if you're a true Ninja and capturing
that conversion using either our Ecommerce Track or Custom Variable or Event Tracking.
>>Nick: Yep.
>>Avinash: End of the story.
>>Nick: Great, great question.
>>Avinash: Another one. Oh my goodness. Episode 14 was truly inspiring, by the way. Here's
it's also inspired Antti in Finland and the question is: "Greetings from Finland. Episode
14 inspired me [laughs]
>>Nick: That's good.
>>Avinash: to ask a question about query parameters in reports and filtering them. I use parameters
non-utm for tracking but I hate see them in the reports. If I exclude them I can't use
them in Segmentation Solution."
>>Nick: That's a good question.
>>Avinash: I don't have any solution.
>>Nick: So, right. You actually have to --
>>Avinash: [laughs]
>>Nick: send us data for us to report on it. So if you kind of filter those out then we
have nothing to report on.
>>Avinash: Exactly.
>>Nick: You know one of the options you could do is instead of trying to pass that data
to us, via the URIs, you can actually try to use the Custom Variables --
>>Avinash: Right.
>>Nick: for example.
>>Avinash: Some advanced.
>>Nick: So you could do some Advanced Customizations and again we always recommend talking to a
partner. But in this case you could send the data in a Custom Variable and have Profile
Filters override the query parameters so they don't exist. So you still have the Custom
Variable for the hit but you don't have the query parameters.
In this case talk to one our --
>>Avinash: GAAC's.
>>Nick: certified GAAC's and they'll help you out. Yeah.
>>Avinash: So I'm afraid Antti in Finland you can't have your cake and eat it too. [laughs]
That's how it is. [laughs]
>>Nick: [laughs] Yeah.
Okay, so a question for you, Avinash.
"I wonder if there's a way to measure the conversions of those who had come to the site
from any referral but purchased or did something else during the next direct visits so we miss
the initial referral origin of the visitor.
>>Avinash: So I wanna be very careful and I will only answer the narrow scope of this
question, because this quite a complicated issue--
>>Nick: Sure.
>>Avinash: and maybe we'll do a white board talk on this one day.
But if a person comes to your site initially on a campaign let's say, and visits it and
then subsequently comes two more times on direct visit, directly to your site, and then
converts then that particular conversion will be attributed to the initial campaign that
brought the person to your site.
In summary, in this particular specific narrow scenario, the direct visits won't get the
credit for the conversion, rather the campaign will. In Google Analytics direct visits are
not overwritten when it comes to attributing to campaigns, and campaigns includes search
or organic page, email, etcetera, etcetera.
>>Nick: Yeah.
>>Avinash: So in this narrow, narrow scenario the first referral will get credit.
>>Nick: Good question.
>>Avinash: Here's a great one for you Nick from Magnus in Gothenburg, Sweden.
>>Nick: Um-hum.
>>Avinash: "Is there a handy way for editors to work with custom variables when you don't
have access to the part of the page template which renders the GA tracking code, i.e.,
in a template based CMS where editors can only edit the content of a page?"
>>Nick: Hum.
>>Avinash: This hurts me.
>>Nick: Yeah, no it's a challenge. So the thing is for Custom Variables you have to
set 'em before the request that sends the data to Analytics. So Custom Variables doesn't
send data, events and Pageviews send the data to Analytics.
So I mean I think in this case what you really need to do is find a way for the template
owners to give you access to some sort of place above where the JavaScript loads so
that way you can add your own Custom Variables before Google Analytics loads.
So I think in this case it's just working with your developers to find an easy way where
you have flexibility, but they can also make sure that you're not messing up the whole
site.
>>Avinash: So in this case as well as with Antti in Finland and Magnus in Sweden, you
cannot have your cake and eat it too.
>>Nick: I think --
>>Avinash: You need access to the system in order to --
>>Nick: You need, yeah.
>>Avinash: enable tracking.
>>Nick: I think, but with this one you can at least work with the developers who --
>>Avinash: I see.
>>Nick: actually own the system --
>>Avinash: Got it.
>>Nick: to simply your life. So you probably talk with them once or twice and then you
can make it work.
>>Avinash: Makes sense.
>>Nick: So here's a question for you, Avinash from Florian in France.
""Hello Ninjas. What do you think about using the Ecommerce tracking code to measure the
monetary value of a non-Ecommerce Website? Greater insights than the standard --
>>Avinash: [laughs]
>>Nick: goal value method."
>>Avinash: So Florian it's a trade off. It's a trade off.
So I like using goals rather than using the Ecommerce because I like metrics like purposeful
goal value and index goal value, etcetera --
>>Nick: Um-hum.
>>Avinash: kind of things.
But indeed it is 100% possible for you to use the Ecommerce tracking for a non-Ecommerce
Website in order to do goal values.
One great benefit of doing it the method that you are describing is that you get days and
visits to conversion which in this case the conversation would be a goal not an Ecommerce
conversion.
I really miss the fact that for goals, as normally created, you cannot get days and
visits to conversion. So I wanna know how many visits it took for me to get a non-Ecommerce
lead as an example and I won't be able to get that with the standard goal reporting.
So that's one benefit I like of using Ecommerce tracking rather than the goal tracking.
>>Nick: Yeah.
>>Avinash: But there's one other benefit that you particularly like, Nick.
>>Nick: Yeah, right. So with the goals value you can only have a single value like ten.
So that means anytime somebody hits that goal you always give 'em ten, whereas in transactions
you can any variable amount, any revenue amount. So Avinash could hit a ten and I could go
to the same place and only get five. And you could add more custom logic to really refine
exactly how much you calculate the actual goal value.
>>Avinash: Say both of us, let's say Nick came from Bing --
>>Nick: Um-hum.
>>Avinash: and I came from Google, [chuckles] you could say all visitors from Bing for the
exact same goal will get a dynamic value of ten dollars and then all visitors that come
from Google will get five dollars.
>>Nick: Yeah.
>>Avinash: That's a concrete example of what --
>>Nick: It's a great example.
>>Avinash: you're suggesting.
>>Nick: Exactly.
>>Avinash: And you can't do this with just the goal methodologies. You could do this
with Ecommerce. This is a great point.
>>Nick: Yep, definitely.
>>Avinash: Another one for you Nick from Andrew again in Sydney.
"Is there a way to see data broken down by day of the week? In Custom Reports I can break
it down by hour of the day, but I'd like to see how many people visit our site on Mondays
or Tuesdays and compare with the period for the path." It's a good question, isn't it?
>>Nick: Yeah, it's a great question. So no you can't get it by day of the week. I think
>>Avinash: The standard interface.
>>Nick: yeah and the standard interface.
I think maybe back in Version 3 we had something like that and it got pulled out.
>>Avinash: Not anymore.
>>Nick: So we don't have that. But what you can do it pull it out by day and use our API
>>Nick: You could do your own aggregations.
>>Avinash: We'll add links, we have two sections in the Google Analytics App Gallery that I
particularly like. And then the first one is the Business Intelligence category and
the second one is called a reporting category. And we'll link to that, Nick.
>>Nick: Um-hum.
>>Avinash: There are a number of tools in those categories that make these kinds of
things much easier.
>>Nick: Absolutely.
So here's a question from David from London, for you Avinash.
"A user has a number of tabs open and has one tab in a funnel, the other tab on a page
outside the funnel, and flicks between the two tabs: clicking tab one then tab two, then
tab one advancing in the funnel. Would I see this as a funnel exit and entrance?"
>>Avinash: So two quick answers, David. It's important to realize that when this kind of
tab behavior happens in your session in a visitor session and it's recorded in Google
Analytics, it essentially gets serialized. So the hits that we spoke of before get recorded
in the way that they occurred.
So sometimes actually you see that a person went from page A to page B when there's no
link from page A to page B, you know that that's tabbed behavior because they have opened
page B from somewhere else.
>>Nick: Right, right.
>>Avinash: but it looks serious. So that's the first thing to realize.
Now once you've realized that, I encourage you to then look at your own funnel and then
apply that serialization to your funnel and see how it would impact it, because it's very
hard to answer this in a generic way. Depending on how you structure the funnel perhaps you'll
see that as an exit and you don't, because we don't have access to your funnel.
But the thing to understand is all the hits that come in will be serialized by timestamp
on the hit.
>>Nick: Right.
>>Avinash: And that's how the session gets recorded.
>>Nick: Exactly.
>>Avinash: And maybe we'll link to a post that I had written on how time on site is
computed.
>>Nick: Um-hum.
>>Avinash: Because I specifically covered tab browsing in that.
>>Nick: There you go.
>>Avinash: And we'll link to that and you'll see an actual picture and what happens there.
>>Nick: Sounds great.
>>Avinash: Here's a question for you Nick from Peter, our good friend, in Eindhoven
in Netherlands. Hello Peter.
And the question is: "My company hosts a Website that contains lots of radio buttons, drop-downs,
and check boxes. These are used to identify product choices for our customers. These queries
are not visible in the URL." That's not uncommon. "How can I track these in Google Analytics?"
I think we have a very good answer for this.
>>Nick: Yeah, no there's actually a couple of approaches for sending more data. You can
use Custom Variables and then my favorite one is using Event Tracking.
>>Avinash: Event Tracking.
>>Nick: And so the idea would be as people select the different parameters, either send
an event or when you finally submit the form, send a couple events and then you can segment
by those as well.
>>Avinash: And Nick you've written some very good documents in how to use Event Tracking
Custom Variables. Perhaps we'll link to that.
>>Nick: Sure.
>>Avinash: 'Cause it's actually not that hard. I mean it seems hard and if you feel that
way you can go to one of our GAACs and we'll link to them --
>>Nick: Yeah.
>>Avinash: but just the help article.
>>Nick: The idea is once you capture the data with either Custom Variables or --
>>Avinash: Boom.
>>Nick: Event Tracking, you use the Advanced Segments to figure out exactly what slice
of visitors selected A, B, and C, so it's really powerful.
>>Avinash: So we'll end with a good question from Eugen in Bucharest, Romania.
And the question for you Nick is: "Here is a 100 points Google Analytics Ecommerce question.
How can I get a report from the average number of items per order?"
>>Nick: That's a great question.
So if you go to the Ecommerce reporting or the Ecommerce tab in any of our reports, there's
actually an average quantity per order which is exactly the metric that you're looking
for.
>>Avinash: Boom.
>>Nick: Hundred points.
>>Avinash: [laughs]
So that was all we had for this exciting Episode Number 15. We again encourage you to click
through on our link and submit your own questions, or go to the Website and rate those questions
of other people so we can rank them higher and answer them for your peers around the
world.
We wanna end this episode as we normally do by awarding a Ninja of the episode award
>>Nick: Alright.
>>Avinash: to the person who asked us the best question.
>>Nick: Um-hum.
>>Avinash: And Nick and I were unanimous in the selection and the award goes to Lloyd
from Cape Town for the delightful bounce rate question.
So Lloyd you know how to find my email address; email it to me and we'll send you an autographed,
personalized copy of Web Analytics 2.0.
And for the rest of you that tells you that you have an incentive for submitting --
>>Avinash: a very good question for us.
>>Nick: There you go.
>>Avinash: Thank you and happy analytics.
>>Nick: Take care.