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>>Erik: How do you approach news sources that you know are going to be portrayed negatively
in a story?
>>Yoav: That one is fairly constant across all ends because if you have information that
is going to make someone not look good or they won’t like that being in the paper,
the truth is they really can’t control that. Once it’s out in the public, it’s out
in the public. What you’re going to do is let them know, “Here is the information
we have. We want to give you every opportunity to present your side of things. There is always
two sides, at least, to every story. For the most part people don’t want to remain silent,
they are going to try to present their point of view. So, it’s not as hard as you think,
even if you have negative information on them, they are going to want to say something on
their own behalf.