Tip:
Highlight text to annotate it
X
Hi, my name is Robert Levin from Ashton Cigars. I have been in the cigar business my entire
life. I started out in a retail business, a corner store in Philadelphia, Pennsylvania.
And in 1985, I made the momentous decision to come out with my own cigar - Ashton. I
thought I knew what the public wanted and I knew most of the manufacturers from being
in the cigar business that long. So we came out with the Ashton in 1985 with the "Ashton
Classic". Connecticut shade wrapper cigar made by Arturo Fuente cigar company in Dominican
Republic. I've been doing business with the Fuentes for years and years and years as a
retailer and we built the Ashton brand up slowly. Now we had six different taste profiles
in Ashton from the mild to the strong to the reasonable to very expensive. And it's grown
into one of the most successful brands in the world. A few years ago we started producing
cigars in Nicaragua, with the Garcia family. We came out with "La Arome Del Caribe" and
"Paradiso". And we introduced "La Arome Del Caribe" at this trade show in Dortmund - Mi
Amor -and it's been a fabulous success. "Paradiso" we introduced last year and the sales were
growing on both lines, so we have a very good portfolio to fit every taste profile, from
the mild to the strong to the in-between.