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Here’s the new Geração de Valor video.
This week I met with a group of people from Facebook, here in Curitiba,
from our Geração de Valor page on Facebook,
which, by the way, if you still don’t know, here’s the URL right down here.
This group of people came here to Curitiba, where we held a lecture
specifically for this group and broadcasted it live,
via web TV and via satellite to all of the Ometz Group schools.
We’ve compiled the best moments of this lecture to you.
All the best!
We don’t achieve things because of our flaws,
but because of our qualities.
What makes a difference, my friend, is you, it’s me.
Like these people have made it, so can you.
Good evening, Geração de Valor. How are you?
We’re finally on air, we’ve been looking forward to this day,
counting down the seconds, everybody excited,
waiting for this moment, people who flew in
from all over the country to be here,
finally, in the first Geração de Valor lecture.
It’s a very special day. It’s special for my team who is working here,
special for the people who came here to visit our company
and take part in this event live from Curitiba,
and I’m sure it’s a special day for you at home,
logged in on the Geração de Valor webTV and on Ometz TV.
Tonight I want to work with those who are here with me, you at home,
I want to work on something practical, something you can actually see,
hear, and can put to practice in your life.
I am going to start from the following sophistry:
if you’re not born in a rich family, in a structured family,
you can’t make it.
Also, if you don’t have connections, you know what that means, right? Knowing the right people.
You can’t make it. About this sophistry, not having a rich family and all,
do you agree with it?
I disagree, obviously. Today I disagree, but it’s out there.
It’s out there and it gets started in a way that it’s like a complex that’s imposed on the individual.
And how did it happen, Édio? Your family set the path for you…
No, I come from a poor family. My mother was a seamstress,
my father died when I was two and my mom struggled.
All she had was a sewing course from IUB.
When I was 16 my mom passed away
and I went to live with my aunt. Because family takes you in at a time like that, right?
It’s family who takes you in.
When did you hear the sign? What was your sign?
My sign was, the day I realized, the day I met someone
who was a coach to me.
This person confronted me with the excuses I was making up.
What did he say to you that actually made you see it?
He said I didn’t depend on anyone. If I sowed corn, I was going to harvest corn.
I hadn’t sowed anything in my life and had nothing to harvest.
And if I wanted to have something different in my life, I had to sow.
So this person rid me of these excuses and I said:
no, if somebody is making it in this country, I’m going to make it in this country.
What about you, Sandro? You went to public school the whole time, didn’t you?
And then you went to college, you were an advertising major.
I went to a private university.
How did you pay for that?
– All the money I made went into that. – You worked in a bank.
What did you do at the bank?
I was a gofer.
Gofer. You got your gofer salary and paid for college with it.
Then you got into advertising, you had that goal:
I’m not going to change my life, I’m going to solve it.
– Then you got there, first class… – First class,
everybody looking around, paying attention, right? First class.
Look, all of you who chose a career in advertising,
I want to tell you that this market is extremely limited.
You’ll only make it if you have connections.
So your professor burst yours and everybody’s bubble right then and there, first class.
Totally, totally. I even said: everyone, let’s quit, let’s try something else.
What about your sign? When did it happen and what was your sign?
My sign was when I was in the fourth term. Well, since I’m never going to make it into an agency,
according to my professor, and my dream was to get into an advertising agency,
I’m going to start my own.
When did you get your first client?
We found out, by chance, that there was this competition from an European enterprise.
We didn’t even know what to do, so we went there, like stray dogs,
we saw the door open and we got in.
To our surprise, running against seven agencies, including one from Europe,
and we won and had to go to this meeting with the president of the enterprise.
I had to tell him, look, we don’t actually have an office,
we dream of having an office.
So he looked at us and he thought for three seconds and he said,
“What do you need to start?”
And then we started for real, we had a physical space.
– That’s how your agency got started. – That’s how.
Look, to sum it up,
Sandro Serzedelo and his buddies started an agency in Rio, they got some clients,
among which was Wise Up, when, in 2008, the Ometz Group, with a better structure,
invites Sandro and his partners at the time to start what today has become Yeah!
Definitely, you can’t say, for certain, that if you don’t have your connections,
if you don’t come from a good family, you can’t make it.
That’s one of the many lies that many people unfortunately believe in and are trapped inside.
The person who is responsible for giving me those signs,
who taught me so much, is sitting right here.
His name is Mario Magalhães.
I worked in his company, worked there for four years,
when, at the end of the fourth year, I realized
the product wasn’t very appropriate, we could do better.
As I already believed in a different form of work, I decided to leave Mario’s company.
I started Wise Up, and, six years later, Mario saw our results and looked me up
and our company took over his and he started working as an executive inside our group.
That is, the positions were inverted then.
There is a time when Mario Magalhães sees our company’s results
and reaches a conclusion:
I’m going to join forces with Flávio and I’m going to work on this project with him.
The point I’m trying to make here is also a sophistry that society came up with.
People think everyone has to have a certain amount of pride.
Without a doubt, someone who was determinant in my life is a member of my team today.
He needs to be not only free from pride,
but also have his intelligence leading his actions, and I always say humility
is the point, it’s a synonym for intelligence.
You, Mario, are entitled to talk about this subject,
your story, the choices you’ve made, I would like you to talk about it.
When I made that decision, it needed to be based on the defeat of my pride, right?
I wasn’t looking you up because I was financially broke. On the contrary,
I had experienced financial achievement, professional achievement.
How many people came to me and said,
“Don’t do that. Are you out of your mind? You don’t need that.
Are you going to work in your employee’s company?”
You have to leave it all behind.
When your vision is free from vanity, right?
You have to beat your pride and get rid of vanity.
Do you think it was worth it?
Look, Flávio, to say it was worth it is an understatement, right?
As incredible as it seems, what makes the happiest is to know how much we have ahead of us, Flávio,
how much we will still sow, and how much we have to harvest.
How many people we can reach through this fruit,
which I know is what makes you get up each day, raise the flag of your goal,
and me too, like this group of people here with you, and others that are with you too,
not here participating, but part of this
story of success that we’re living.
The topic I want to talk to Elisa about is the following sophistry:
a woman can either be successful in her profession or in her family life.
That belief that a successful woman has to let go of her family
or has let go of her job to dedicate herself to her family, what’s that like, Elisa, is that possible?
The answer is, of course. Of course it’s possible.
And what’s your secret, Elisa?
It’s a great challenge to be able to balance, because women have these variables, like you mentioned.
We face challenges that men don’t.
We’ve got our goals, to grow professionally, to be successful,
and we still have to worry about home, right?
The great question is, what is professional success?
It’s realizing that when you want to grow professionally,
you seem to separate your professional life from your personal life and come up with a strategy, right?
Not you, me! I started out as an intern, I’m going to be manger,
then I’m going to work, I want to be senior manager, master manager,
I want to, who knows, become a director.
And a lot of times it’s not what we do with our personal lives.
When you realize that success is in everything you do,
there’s no way you can be a successful executive and have a personal life that’s a wreck.
There’s no professional success if there isn’t personal success and vice versa.
The same way you run and plan a professional career,
we have to run and plan a personal career.
Rose, she owns 28 Ometz Group schools.
A woman, a businesswoman, who has between 800 and 1,000 employees, is also a mother.
– A mother and a wife. – Right?
And sometimes we look and we see where it all started. What was your sign?
My mom passed this public examination and she thought that was the best thing in the world for her.
My father wasn’t stable, so the stability that public employment can provide…
I grew up with her saying, “My daughter, seek stability, you know it’s hard. It’s a hard life.
So I passed this public examination, but I wasn’t happy, I wanted more.
And it was hard because my mother had worked so hard.
And she said, “I can’t believe you’re doing this. You’re going to leave public employment,
a guaranteed future, stability. What for? To take risks and do something?”
And I said, “That’s what I’d rather do. I’ve made up my mind.
I’m going after something so I won’t regret it later”.
Was it worth leaving that stability, I mean,
so-called public employment stability, to start your own business?
Flávio, look, I always ask my mom that,
because she was the person who suffered the most with the decision I made, right?
But my mom is very proud of the decision I made.
Our life is made of choices, early on, since you’re very little, we make choices.
One of the first choices it’s important to make is our friends.
You can even think, “Come on, man,” that sounds like discrimination. What do you mean choose?
Yeah, we choose.
We choose our friends according to what we like.
But you know that if you live among drug dealers,
their influence on you will probably generate some kind of effect.
If you surround yourself with friends that are negative,
that will probably influence you too.
If you surround yourself with people that always put you down,
that will probably influence you too.
Our life is made of choices. One of the first choices
we have to make is who, our friends,
who we will spend our time with, our lives with.
Think about it.
The second thing I want you to think about
is that you have to choose the person who will spend the rest of your life with you very well,
who you will marry, literally, your husband, your wife.
This person will share life with you.
So my advice is, instead of spending all your time making out when you’re dating,
try making out a little less and talking a little more.
Because if that person you’re planning to marry
is not 100% in tune with you,
with your goals, there’s troubleahead.
You’d better think about it when you’re dating.
Thus, a little less making out and a little more talking.
You must choose your friends, you must choose the person you’re going to marry very well.
Third thing:
you must choose very well, a lot of people can think: a good profession.
I’m not even going to say it,
choose who you will work with.
Choosing who you will work with is more important than choosing your profession,
more important that choosing a segment.
This is strong, I know.
Because, for instance, my segment, quote unquote, was IT. That was my major.
But then I ran into Mario, a determinant person, who gave me direction, focus.
Who you’re with is more important than the project.
Who you will make it happen is more important than the segment.
I reckon if you choose your friends well, the person you will marry,
and the people you will share your projects with,
you’re off to a good start to achieve your goals and walk your path to the future.
Everyone, I wish you all the best, it was a pleasure to be here,
I hope you’ve liked it and see you next time. All the best!�