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>> PAM:
GABE SLATE TECH REPORT
>> REPORTER:NEW AT 8.
>> REPORTER:THE DAY THAT
MANY HAVE FEARED IS NOW
HERE.
FACEBOOK IS GOING TO START
AUTO-PLAYING VIDEO ADS IN
FACEBOOK FEEDS.
FACEBOOK IS A BUSINESS.
THEYI THINK WE HAVE ALL
GOTTON USED TO SOCIAL
NETWORKING BEING FREE.
>> REPORTER:THAT WILL NEVER
LAST.
IT'S LIKE PAYING A COVER TO
GET INTO A BAR YOU HAVE TO
PAY TO SOCIALIZE.
THE BIG QUESTION IS WILL
THIS NEW AD DELIVERY SYSTEM
ANNOY PEOPLE ENOUGH TO
LEAVE FACEBOOK?
>> REPORTER:FIRST, LET ME
POINT OUT ONE IMPORTANT NOTE
THIS NEW VIDEO AD THING IS
JUST BEING TESTED BY
FACEBOOK AT THIS TIME
>> REPORTER:ALTHOUGH MOST
INDUSTRY ANALYSTS AGREE THEY
WILL BE HERE TO STAY IT'S
POSSIBLE FACEBOOK WILL GET A
LOT OF NEGATIVE FEEDBACK AND
PULL THE PLUG ON THIS NEW
MARKETING STRATEGY.
>> REPORTER:WE'LL SEE. LET'S
MOVE ON
SO THE NEW AUTO PLAY VIDEO
AD FEATURE WILL WORK PRETTY
MUCH THE WAY IT SOUNDS
AS YOU'RE SURFING YOUR FEEDS
ON FACEBOOK YOU WILL RUN
ACROSS A VIDEO THAT IS
ALREADY PLAYING
HERE IS AN EXAMPLE., IN
THIS CASE THE VIDEO AD IS
FOR THE FILM DIVERGENT, A
MOVIE BEING RELEASED IN
MARCH.
>> REPORTER:THE AD FOR THAT
FILM, AND THE OTHER VIDEO
ADS, RUNS WITHOUT SOUND
UNLESS YOU TAP IT, IN WHICH
CASE YOU CAN ALSO EXPAND IT
TO FULL SCREEN.
>> REPORTER:AT THE END OF
AUTO-PLAY VIDEO, A CAROUSEL
APPEARS WHERE YOU CAN CLICK
ON TWO ADDITIONAL VIDEOS.
THE VIDEOS YOU SEE ON
MOBILE WILL HAVE BEEN
DOWNLOADED IN ADVANCE VIA A
WI-FI CONNECTION SO IT
WON'T AFFECT YOUR DATA
PLANS.