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I was at Target in the early days of spreading the brand across the nation. And it was a
big company, but it was, you know, it was a third place player also. We had no research
department. We all had watches that said, Speed is life. So nothing was over researched.
Nothing was over studied. The belief was that you get to market, you learn, and then you
move on and you take success, exploit it. Take failure, minimize it. But keep moving.
You know? So I’m not a fan of over thinking. Maybe it’s because I’m shallow. I don’t
know. The idea that, you know, the old saying, the paralysis of analysis, that a company
can be paralyzed if they think too much, you know, it isn’t really about having all the
answers, it’s about having some wisdom. And wisdom is gained from experience. And
so for us, much of what we do is really getting in, understanding, you know, why people buy
things. Certainly talking to them. It’s not that we ignore our customers, I mean we
have an on line panel of thousands of people we’re using, we do, you know, all kinds
of surveys and things to understand the mentality of our customers. But we’re not in a place
where everything is so over thought that we never get anything done.