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The cool brands collective I guess are interesting in lots of different ways some are stylish,
some have originality I think maybe above all else, unique and special and yes so its
great to say Graham & Brown as part of that group. What the voters are looking for are
those things that are inherint in a cool brand and its difficult because obviously the scene
is changing the whole time, so you have to stay relevant, you have to stay interesting
to your audience, you have to stay ahead of the curve and so thats whats happening with
Graham & Brown and lest keep our fingers crossed thats what happens in years five and six as
well. You have to resonate with British voters so of course not all of the cool brands are
British some of them are like Graham & Brown and Aston Martin and so on are iconic British
brands some of them are maybe not British but they have to resonate with the British
voters and so its lovely when you sit there and hear those amazing success stories that
brands have done really really well and are now getting the recognition they really deserve