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Good evening to everybody
One more time
I greet all of you
If visualization
Can be interesting for you
In you professional sphere
In your life, work
Or if you are a visualizer
Or a project manager
Or a designer
The information
Presented during todayís
And the next blocks Iíam sure will be
Interesting for you
And critically important
This information is long overdue, but we
Couldnít find time and inspiration
To systematize it
And issue as a single concept.
But now the time has come
Actually it have come long ago but
Only now we decided to do it
Due to
Of our clients, due to our projectsÖ
Which we need to do faster and accurately
And naturally
With your help
because
It is boring enough just to sit and record it
It is much more interesting
And more effective,
More demonstrative
To spend this time
With you
And maybe
Besides information which I give you
Which is
Quite compacted
You may have interesting
thoughts, remarks, additions
The same as with visualization industry
If you have any ideas to share
I will accept them
With pleasure.
Let us make a universal idea
With standards and quality
What images we shall see
And what images we shall do
If we are either customers or visualizers
In total we will have 10 blocks
Different blocks, which we will study
In sufficient details
We will not be in a hurry
Right now all information has been prepared
Absolutely all ñ this is
Text information
In a form of thesis
Which I have written in my notes, and which
Can be written also in your summary
All this information is illustrated with pictures
As of now we have about 700 images
That means we will see 700 pictures in total
Explaining different effects
Just how one or another elements shall be done
We will not explain any technical
Moments now ñ there is a separate course for it
For example free basis 3D max
Or free modeling
Or paid course on visualization, that means
How exactly to do it we will explain
On specific examples, during your training
Also want to emphasize
You shall not wait for a miracle
And expect that you will learn how to do it right now
You will just receive
A check-list ñ what shall image include
But not how to do it
That is why this discussion is not for
Acting visualizers, who
Already may have some
Own practices, but for
Managers and for designers
Or for beginner visualizers
For those people, who may have some
Blank spots exactly is
Basic design knowledge or
Just do not understand why they cannot get it:
Everything seems OK, everything is done properly,
Everything seems going right, but as a result you have
nonsense
So this is exactly for this case
For those people who donít know, I will devote 3-5 minutes
To give basic information about myself:
What we are doing, how we are doing it,
How we manage to become who we are
The name of our studio ìStudio of Stanislav Orekhovî
It is named after me. We deal with visualization,
Design and training in this sphere. We develop
Office and private residential interiors
Individual houses
Widely different - classic
modern
Bedroom in various styles
Executive office
By the way while looking this pictures
You can pay attention on image quality
The quality which we are providing
In not the ideal
And if we take any ranking or so
We may see that it is far from ideal
To get any award or a prize
But this is standard typical commercial
Visualization, which can be sold
And which has its
Customer, its clients
That means designers
Construction companies, developers
They buy approximately this type
Of images
The trick is (Iím scrolling now
Later will explain) The trick is
That for creation of high quality images
You do not need
To have more time than
Required for creation
Of the same images
but
In lower quality, all you need is
Some attention
Some hardwork
some
System in your head
And understanding what will need to be
In a result
That is why - no additional time needed but quality
can be improved
Additionally we work for
developers, we do various exterior
visualization, in Sochi, ìChildrenís Paradiseî
Completely different projects, restaurants
Visualization of one single
Room in Kiev
Both rich interiors and
Absolutely usual in IKEA style
townhouses
Private houses
That means absolutely different
interiors
So therefore we do both design and visualization here
This is good example for those
Who has not seen it before
Why basically we need visualization
In this case
Project was performed
in 3d
And then was realized
So to have an opportunity for see beforehand
And to get practically similar picture
How it was and how it is
Showing this image to a client
and
Selling design services
This is quite easy to do
To de more exact- selling design service
We additionally sell visualization
And naturally we order
It from you
From our contractors
There is also one peculiarity
As I already said- our studio - actually
We have three studios: they are: visualization,
Design and training ñ design school
The most interesting that our visualization studio
Deals with mostly this kind of
Projects for developers
That means we almost do not make
Visualization for private clients
For designers
For this reason we have such kind of
peculiarity in design studio too
This is a separate studio
We do not have a stuff visualization department
We specifically organized our work in this way
Not to order all visualization
from our visualization studio
currently
We use only services of our
Contractors now
We are
Executing projects. We have a
Project manager, even two of them
Who works with a client,
With a designer and art-director
So they are transferring
Assignment according to a particular algorithm
Mainly for our customers
These are guys whom were trained
On our visualization courses, at least
They know what to do and we obtain
Quite expected result
Of a standard quality
And the work executed by them
Is stylistically similar to what we need
This is particularly important when we have a big project
For example right now we are working on
Office complex
It is called Tenrost for a gold producing company.
There will be about 20 premises
All of them shall be done simultaneously
That is why we are using services of
about 20 visualizers now.
Probably less
May be about
10-15 people
Each one is working on 1-2 rooms
Communicating with a manager
And the main task for us as a
General customer ñ to obtain all images
In approximately similar quality
That means not to have one in a super quality
And another ñ in satisfactory
We need to have all pictures of one level
And this task can be solved
Only if have some requests,
Some standards.
There is a lot of interesting in
Organizational work of a
Manager when we have a big project
Unfortunately right now we are speaking not about it,
next time we will speak about how
To organize effective simultaneous work
Of 10 people
With one manager
So all of them do
Similar project with similar elements
There are very interesting points
But concerning visualization
I have to comment to everybody
Practically the same sort of things
the same sort of mistakes
By the way everything we will discuss
Here in this system
In a system of quality standards
Will be based not only on some pictures
Not on some textual information
Which I wrote and just telling you
Absolutely not
Iíve collected sufficient material
All that we worked on
1000 people were trained in our school
For 4 years form 2009 ñ 4 full years
The sixth batch
Has been finished recently, that means
I decided to discuss
Here with you that information part
Those particular works, or to be more correct
Mistakes and problems
Most frequently occurred
In the process
That is why we will review
All our works
All our standards
Problems and mistakes in works
Of our studio, in works
Of our students
In intermediate works
That means exactly
On practice
That is why
I consider this information is priceless this is a concentration of
Experience which we will discuss
From the beginning to the end
With specific reference
I want to apologize
If someone sees his images
And I will explain what is wrong with them
Maybe someone whom we trained
Is present here right now
I think there is nothing bad in it
There are also our images and
Our works, which also contain
A lot of mistakes -
Practically every picture has something
To discuss
And this is OK ñ this is what I will be doing
Discussing those things
Which could be
Made better
Ok, letís scroll it to the end
Here we have a modern
Quite standard apartment
By the way ñ this is a very interesting project
It was made by me
personally
This is a complex
In Sochi
Hotel and apartments
As in Monte Carlo
The client
Asked to make a project in this style
And to locate it
On a particular landscape
But unfortunately crisis happened ñ
The project has been finished long ago
But was not constructed. But now I have good news
Two weeks ago it was bought
By some man from Nigeria
He seems to be
An executive of something in their government
And maybe this complex
Will be constructed in Nigeria
Firstly I thought it was a hustle,
But when he sent money
And said ñ ìLetís workî
It became interesting, actually I want to build
This kind of facility
And to see the result
Even in Nigeria
You can see these photos
On our website, by the way if someone doesnít know
The link to our website
Is this
There you can see a portfolio
There are a lot of different projects
Which you can see as well as
photos
And realized facilities and 3D images
Unfortunately there are not so many photos
We will start taking photos
Form the next year
Of what we have already constructed
Before we didnít have time for it
Worked a lot
For example big office centers
Various real estate
With beautiful pictures
So this is what we are doing
OK letís continue ñ the following are examples
What our students do,
Who are trained in our design school
That means the previous
Were photos devoted to
Visualization studio
For developers and design school
When we are making projects ourselves
This particular PDF file
Is devoted to images
Made by our
Visualizators on training º
As well as visualizators-designers - those who come to get education
Actually ñ why Iím showing it?
Not just to boast
What wonderful guys we have
Frankly speaking it is really so
But to show you
The approximate standard we are going to
In other words the previous images which I showed
Almost all of them
More or less
Can be qualified as -
Standards we are working with
In particular works of our students
I selected various works here on purpose
This particular work from the sixth batch, some works are not included here
Thatís why if someone is present here
Donít be upset, I took some random
images, all of them are worthy,
All these works you also can find
On our website, if you are interested
But general impression
You have now, if I start to describe
What is correct and what is wrong here
It will take much time; we will do it when we speak
About light, about material
For example such kind of light interior, dark interior
This interior is in neutral shades
In chalet style
This one is unusual in blue
Colour-balance
This is a wonderful
Bedroom
Mild
Modern classic interior, classic
With different effects
Here is one more
And one more mild modern
So, such kind of projects
In different styles
All of them meet requirements
Which we will discuss
Actually only those people get to our final
And finish our training only those
Who are not lazy and work up to the end
At least there are
All instruments for it
As Iíve already said, everything
we will have further
Will be developed
Based on works
Made during our breaks
Here I show most
Common mistakes
And determine the most important
For each particular element
And all of them will be shown to you
If during this lecture
Or in the process of work
You feel
Need not only to listen
How it shall be but also
How to do it
You will be able to learn it
Either independently, in some way, or
If someone has a wish
To attend our training
As per the same training program
And to work it through with me
And approximately in a month
We will achieve the same results.
OK, it seems I said everything here
Ok, before we start
modeling
Although no, we have contents yet
I will tell you about contents now,
May be you have questions
Right now
Picture is slow, - I apologize
I think itís OK. So your question:
How did you manage
To execute so many projects?
Well, there two answers here
First of all I worked a lot for some time
Approximately for
6-8 years
Just after I finished the first year
in university I worked
Seven days a week
Making one image per day
And not even an image -
Sometimes even a project -
Maximum within two days, that means
Very fast and very much
A lot of works came through me.
And later - delegation
There is no other
Option to do a lot
Other than to delegate
Part of your work, that means as soon as I learnt
How to delegate modeling
And this happened about three years
After I started
working
But visualization
I started to delegate
in about 5 years
After I started working
So further it became much easier
The greatest breakthrough
Happened when I
Managed to systematize knowledge
How to make an image
And write it down
In a small course - for 30 pages that time
And I started trained of our employees
And people from outside
Since that moment
Appeared a lot of
Good visualizers
Who we can work with
So this is the answer
Again problem with pictures. Next question:
Will there be information concerning
Advanced visualization?
Sure there will
For those who attends course
visualization
All information shall be there. Next question:
I need this torch, how can I find out
The name of manufacturer?
OK, letís speak not about lanterns right now. Next one:
Does quality depend on project cost?
This is a very good question from Timofey
Concerning project quality and cost
To say that really depends
Will be not very honest
Because as I said
To make a High-quality project
Will cost the same as
A low-quality project
To say that doesnít depend
Also will be
Not very correct, more like there is a pictorial presentation
And photorealistic presentation -
That means with maximum details
If we right now
Limit ourselves in this frame
That means behind my left hand will be
pictorial presentation so called
routine, and from the right side will be
A super photorealistic
Competitional work
We created this frame by hands on purpose
To stay focused
Because the topic for discussion
In very wide
And we can
Spend a year for it. In this particular case
When we speak about
Commercial visualization, I think that we shall have
A particular quality and particular
cost
That means
I vote for a clear and open market
For visualizers it is very important to understand
How much it will cost
And what image quality is required
As well as for designers,
When they estimate
Budget for a client to be able
To include into a budget
20 USD, or 10-15
For visualization
But better to include 20, 15 minimum
10 to give to an executor, and 5
Leave for yourself for management
or 10 if you will be able
To take for a management
And easily
To pay to visualizer adequate money
The real price of this work
And not to make him work for pennies
Trying to get maximum quality
But instead you shall require particular standards from him
Actually this is the reason of this meeting today
All this work which will be
Made by us right now is for
As Iíve already said
On a design studio, for us
to feel comfortable
Speaking with a visualizer every time
Not to spend time explaining everyone
During an hour how we are working
What we are doing
What quality we need
Not to let visualizer thinking
That he can do a routine right now
And we will accept is as OK
Because - we explain what we need, and he can do it
During a month or a year
And if he doesnít do it he will not
Get any money
And will short-sell himself and us
That means if a person cannot settle down a work
He immediately understands it -
It is not my level
Iíd better do something else
Or will learn and do it later
But from the other side
We always announce standard - Clear money for a particular project
For example this particular project
In proper quality will cost this money
This is very convenient also for managers
Because
Weíd like to stay focused onÖ
That means we do not earn money on visualization
We have a standard price
Which we pay, for example we are ready to pay
for example - 10 USD per m2
for example - 10 USD per m
actually there is no difference
More important to find an adequate person-
Specialist who will just do it
Unfortunately it is quite difficult to find
People who will just do work
In a good quality now
We want to have more of such kind of people
That is why we are doing
What we are doing. Next question:
Can I have a look on the list of
Standards what to pay attention on?
Yes, I will give it right now - in the contents
Actually this is what we will be doing right now
And this will be not just an approximate list
I will give you a quite detailed list
Consisting of 180 positions
And we will discuss it during todayís
And the next meetings
Within this project. Next question:
When you will have a next training on visualization?
Either in December
Or in January-February. Next one:
How long is your training?
One month. Next one:
How much time is required for a render - one page
Not very difficult, classics in a room 30 m2?
3 hours. Next one:
I never attended training on visualization but now
I need to work independently. Do I need to have
Some basic knowledge for it?
And when is the next training?
Iíve answered for the last part.
Concerning basic knowledge -
You can get them on basic 3D even now
Cause advanced visualization ∞
Assumes that
You already know
Some basic tools
That is why you can start from Basic 3D max right now and then
Proceed with your group. Next question:
Pricing in regions differ from Moscowís
As per the same standards
How it shall be estimated?
This is a very good questions concerning
Regions and other countries.
Here Iíd like to pay your attention
On a very important point.
Visualization doesnít depend on a region
Because you are working mainly
Through the Internet and that is why it doesnít depend
On a region where you are physically located.
This is the main trick
And a huge advantage for people who live
In lighter economic regions
For example in Ukraine,
In Belorus and work with
For example Moscow architects
Or with foreign
With European or American
Companies and this is very good
For us cause if you
Work with a good quality
You can earn
Maximum salary
Standard for
Moscow
Staying in any city or town
Either in Russia or in other country
And to earn more money
Then all other people do
It is quite easy to do
I will explain why right now. Moscow
Designer or architect
If he is working he always has some alternatives
These alternatives are the following:
To find someone
On the market and
To give him a project or to hire someone
Into his studio
That means to the office and let him work
This is minimum 50-60k rubbles per month
For a less salary it is difficult to find
A normal specialist
I want to emphasize normal specialist
Not a good one
So that means - 1.5 - 2 thousand
USD
So he would better pay
Similar or little less money
For a remote work, you shall understand
Why little less money
Not because he is greedy
But because money are paid not only for work
But also for management
As the remote employee
Is located on some distance
Management will take some part of
expenditures - about 30% minimum
That is why he will better pay little less
But will work with a remote employee
With pleasure
That is why
I will not worry
Concerning place where you live
It is not necessary to tell anyone about it
If you work with clients from
Well-being
regions
Or with people with good projects
Who order them for themselves
And building big houses
Big facilities
There wonít be any problems, the question is
Why they will choose exactly you ñthis is another question
Why we discussed deeply
With all details on visualization industry
We made this training
In full details
during previous half a year
34 hours of audio ñ everything is discussed there in details
from the beginning to the end
from the beginning to the end
How do you pay to a visualizer: prepayment or after you get
An expected result?
Elena ñ I will tell about it later
This is a separate discussion. Next one:
Did you have project
Based on oral agreement?
Yes, many times. Next one:
As far as I understood - you often use
Services of freelancers ñ if so
How often they sell-short you?
Yes, we use services of freelancers
Actively and very often
Actually this is the way how we work
We follow such kind of a concept
That inside of our office
Within its walls
There is only management
And main designers
Are working
All executives are working remotely
Concerning how often they sell-short us
Yes this happens but
Thanks God
We always have an alternative
And it is very good that we always have alternative. Next one:
How to find a customer for visualization from abroad?
This is not the subject
Of todayís discussion
Absolutely not, thatís why
I will not stop here now. Next one:
Stanislav doesnít work with freelancers but with
his graduates
Mainly yes but sometimes
When we have no time
We even can take someone from outside
Actually Iím not in charge of it
We have a manager Anastasia
I know that sometimes
She takes a couple of people
I know that some project was executed
Not only by our guys
All our people were busy and we took someone else
But it is quite seldom frankly speaking. Next one:
Shall all visualizers work for Moscow? Local designers
Cannot pay the same money as Moscowís.
OK, yes, what is the question? Or it is not a question
But a statement?
If they cannot pay why you come to them and
Ask to pay if they cannot - it is their problem
Work in that places where money is!
I wonder all the time why to try fishing
In that places where there is no fish. Next one:
I studied in Alex Skidell school. I have my own website
It would be great
If you can evaluate vis quality. Not now. Next one:
Where is the smallest competition and bigger demand?
OK
Let us finish with questions for a while
Because in this way we will never come to
Main idea of this lecture
Most probably we will have some questions latter
additionally
And now
Letís start the main part
OK, the first part will be devoted to
The contents - OK let me tell you
A brief review
What we will be
Speaking about
What we will discuss
And what we need to have
Actually I divided all subject into
10 positions
10 positions you need to keep
And each of them has
Its standards and
Its mistakes which can be done
Actually you can make your notes now
It must be convenient and
Interesting for you
If you write all this down
We will have the following positions
Now I will tell you about them
Each of them will include rules
describing
What shall be
How it shall look like
And the second this ñ weíll have
Most frequently
Made mistakes
In these rules
and
Some particular cases
because
One thing just to tell you the rule
That you need to do
A high quality image
To look good on textures
It seems to me it is well understood
For everyone and shall not be discussed
Actually what we can say about image
How the image shall look like
It shall be expressive
Well composed
with correct light correct camera positioning
showing proper materials,
Elements, filling and be beautiful on design
It seems logical, cool and clear
And we can finish this discussion, press cross
And say good-by to everyone
The trick is that all trifles
Are in details
And when we
Delve thought details
There are some most
Common mistakes
Connected with these things - we will speak
About these mistakes too, that means I will
Say how it shall be
And then where people most commonly do mistakes
It seems to me on such examples it will be most
convenient way to understand
And one more time ñ if you have questions
Letís make it out
We will not be in a hurry
As you understood
We have quite calm and relaxing discussion
We are not in a hurry
Letís do it calm, clear and in details
Discussing everything from the beginning till the end
So we have ten positions
The first is modeling
All
pieces of furniture
And all the rest filling of a room
Shall be executed in a high quality
What is quality
We will speak separately right now
They shall seem like real to be
Of the right scale and so on
So everything concerning modeling
Shall look ideal on our picture
Saying ideal I mean until some limit
Letís say ñ well executed, this is the first condition
Of a high-quality image. The second - textures
All these models shall be textured correctly
Without any mistakes
Without problems -
Shifted textures, scales, mapping
And so on
The third ñ materials, besides textures on all objects
Materials of a proper quality shall be overlaid
To be clear
that
Here we have
lacquered wood, here -
Painted wall
Here- fabric and all the rest
We have on this scene
It shall be conveyed
Not only by colour, but also by materials
Materials are very important
The next is light
The light is critically important
To bring life into picture
To bring life to our geometry, colours and materials
We need to
Illuminate all this
How to develop light
This is a separate art
yes, that's the right word
This is a real art
Here it is very important to understand
How it shall be
How it can be, what styles delivery can be
Youíd better know beforehand
What exactly you need to achieve
And what tools can be used for it
It is also very important for you
Not to waste your time for experiments
How you can mix style schemes and how youíd better not
What is a light design
We will have it here to—Å
You shall have at least
Some basic understanding even if you are
Not a designer - as a visualizer
You need to have some basic understanding
On this subject to make a high-quality
Visualization. And when a designer makes
A project or visualization or
Makes an assignment to a visualizer he shall understand
Which torches to switch on and which not and why
So he can either give an advice
or recommendation but Iíd like to say again
That visualizer shall understand it by default
he shall know this entire subject
From the beginning till the end
It is not so difficult, you will make it sure
During our next
lessons
The nest one ñ we included light,
Quality of the picture
Which we evaluate
Actually it would be more logical to mention camera after light
And to swap around
Camera and quality
But now we have this sequence
So, the fifths is the image quality
We need to evaluate picture
Not to have noise
Any glitches
Let V-ray as a tool
Adjust an image
To be maximally
correct
For a reasonable time
And here we will speak about compromises
What you can do and what youíd better not
What resolution you shall have
And everything connected with it
What final image we shall get
As a result
For a
designer
And what we shall give him
As a result
The next one
The sixth - this is camera position
Position of camera
It is not a composition yet
We have composition
In a separate next subject
Now we speak only about camera position
In this case when I speak about camera position
I want to
Determine some standard
For a commercial visualization there are some
Particular standard conditions
In this case we drift from
Creative work
From the individual self with the best will
By showing some details
some
Zooming, some other things,
inclined angles
Firstly we need to do our task
So we position our
Camera in such a way to show
Maximum interior
And combination of all elements–≤
Included into it ñ everything that a designer
Wanted to show to a client
And this section includes
All rules concerning
Standard position of
A camera
For those who want to
Carry out experiments very much
We have such a rule that you may Carry out experiments
As you wish but only after you
provide designer with a work
Which he wants to see
Then you can switch on
your imagination
And do whatever you like
The next is the seventh part
And this is composition
And composition is more linked with
Creative work
that standard position
Which we put our camera in
In the previous item
We way and we need to include
Additional elements present in our interior This can be a bush for example which Iím showing right now
It seemed empty wall but here is
A bush
And author of the project
decided
That it will be good to show this element her
So it is limited as it shall be
Sure, here we can spar a little
If we want but it is possible to find
Such kind of elements in anyoneís image
The important thing that in this particular case a visualizer
Made his choice
Of a composition element of this project
So firstly he made an image
Then offered additional element
This is a creative element. Here we have the same
Letís have a look
The same - designer
visualizer
Showed to designer
An object
Pay your attention ñ very successfully
Have cut image up to extreme edge
From the right side
And from the left side also practically
up to extreme edge and without contortion
Showed practically all interior And one more thing which is interesting for me here
This angle is not in the center As composition angle is here
But the angle on the image is shifted a little
Thatís why it looks so good So composition section is devoted to pieces of advice
Which we can give
But I strongly recommend
To learn more about photography
To learn what is composition And to work hard in this direction
Because this is inexhaustible resource of knowledge
And your development
The next ñ the eighth section - is design. Design is extremely important
Unfortunately visualizers
Not always get good facility
Not always get good facility
Not very good design mildly speaking
There can be beginner designers
Can be inexperienced
Different cases can be, sometimes facilities are not very good
For example
one-roomed flat without any
Design or reconstruction nevertheless
People order such kind of facilities too
It is important to understand that pretty picture
Will be made well only
Is a high-quality
Good-looking design is used
No matter how hard you try
What sovdives you use
Adding any effects
Any one will hardly appraise it
And this image will be hardly useful for visualizerís portfolio if it is not
A high-quality design on its own thatís why
Be attentive selecting a project
I understand that this
Sounds little bit strange
But be attentive—ã
When choosing a project Someone may say that if we do not have any projects ñ it is difficult to select
Yes, it is so, but nevertheless - keep it in mind
That if you have bad works in your portfolio
Most probably you will The most critical factor that
Proceed working under bad projects
I always had good
projects
And I always had a lot of them Because I never worked under usual standard projects
I was lucky to work always with good
Facilities, I started to work in a studio
Quite good one
In studio of a design and architecture
Where projects were good on their own
And thatís why all my portfolio
Was composed of high-quality
Good-looking, interesting
projects even without
visualization in general it was difficultæ
To do something wrong
When you have high-quality design,
good geometry
And sometimes there was no need
In some extra efforts in making visualization
Everything was good
Plus I still tried
To do all my best
And later
I still had good projects
and
People who are interested
in big houses
In classic style
They search a visualizer
As per portfolio
Working in this sphere
Thatís why be attentive
Concerning design
Be circumspect
In selecting what to do sometimes there is a sense
To create some facilities for
portfolio
For a low price
Or even free of charge, actually what does it mean
Free? You need to understand that
You do it to get experience and
Reach another level
This is to a question which we had today
How to reach another level and Ω
How to find client in particular?
See what they mostly order
Execute several projects of this type
And start from it
At least
It will be useful This is from the one side From other side ñ it is concerning design
Iíd like to mention that
A lot of mistakes are made
Because of inexperience and lack of knowledge
Of visualizers
As they do not know
the main design rules
And these rules are not included into a design project
Not always design project are transferred
In a form of working documents
More correct ñ they are almost never provided in this form
Mostly assignments look like
a set of drafts
Or a plan with sizes
And development
To puzzle it out
And this is a reality,
no sense to argue with it
You may require working documents
as much as you wish but they wonít be provided
It will be made later
For a designer
to manage a whole project
A lot of things visualizer has to take from the design himself So he needs to be some sort of a designer
And for it you should know sizes
Not to forget about window sill, floor moldin
Cornice, how they are connected
How illumination is done that means so everything
Which designer cannot show physically on drawings
You need to assume
by yourself
So this is one more cool thing -
Cool advise for a visualizer -
To develop oneself as
A designer, the best visualizer is
A designer
Because everything is OK with composition
With details, positioning with business insight
This is the reason why 16 years old school guys
Who learnt some basic visualization
Will not be able to compete
With professionals
In this sphere because there was a discussion recently
Somewhere on TV
that
A lot of school pupils appear
Doing visualization
Visualization is not so good now
Everyone who learn it will be able to do it
Everyone can start from the beginning within a month
And started to earn money
NO WAY Because visualization consists of a lot of parameters This is not just a picture which we see in a result
more accurately - not only it
Besides visualization there also is
A management - the skill of communication
Skill to come to agreement
Skill to carry out a dialogue
This is also a very important knowledge
It is equal to
Visualization itself and the third component
This is design knowledge,
How much you are in the loop
So these are three components and
The technical component constitutes only 30%
As per its importance
All the rest
Is accumulated by means of experience
Skills and all the rest
and
Those who can work or whose who complain
That there is not work or something else
Most probably the problem is inside of them
Because Iíd like to state authoritatively that
There is a lot of work
Huge amount of work and moreover for all my practice
I have never faced a problem
When we didnít have any projects
Taking account that
Iím not the only one here ñ the whole studio is working
Iím not the only one here ñ the whole studio is working
Correctly and with a good quality
Position yourself in proper way
And you immediately see
But actually not
Iíd rather say - not immediately but gradually
But if you know where are you going
The number of your clients increase
Greatly and you start to understand
It will be quite problematic for you
To cope with all of them
These are also not thoughts aloud But conclusions accumulated
During many years of work
And now Iím sharing what I have
OK, letís proceed ñ the next is the eighth
The eighth position ñ position number 9
This is a filling
filling
Filling has a strong influence on perception
In this particular case filling is done
Very good - we are returning to this picture again
And we will see what we have here
What do we see ñ some grapes
Beautiful triple bunch of grapes
The bush
Also very good location of these
details but they are positioned
Quite good
They are balanced with a picture -everything is done clear and
A good quality ñ books are put neatly Also we can see another facility
Where everything is located in other way
and
Interior looks not so stylish
Luxury of at least
Presentable interior
But looks more like a teenager room
With a mess of models
Which visualizer could download from evermotion
Again here everything is done
Very good
None of
excess things
Everything is clear and professionally
Nothing more but how cool
It looks
The eighth point is a filling
We will speak about filling
After we finished a facility what we can
Insert and how we can insert
And what mistakes can be
Additional equipment
details everything we include to a facility
Additionally
To make it good-looking This also has a much influence on
Final perception
Here you can drop a ball
Or to do it perfectly Imagine if we take this interior And instead of this beautiful picture
This pretty model group
You will see here
A pair of Slippers how it can be
Disassemble a bed, put here
A dress or a jacket
Letís out swimming trunks here
Visualizers can easily so it
To make a picture
More real
And we will get not a high quality room
not a high quality facility
But some hotel room
Inhabited by
A family being on holiday
And naturally we will have impressions opposite of those
Which we want to convey. There wonít be a feeling of luxury
All this is conveyed by means of
additional
Included or not included
Materials. This is concerning design
And filling
And again here
In the eighth position concerning filling
When we insert one or another element
They shall be of a high quality
And realistic. For example if we insert a lap-top
We need to know how it looks like Everyone knows how Apple lap-tops look like. It cannot be black
Only silver
And a particular shade of silver
Because we got used to
Some particular things
and perceive them
As a foreign matter
In our facility if they are made incorrectly
You shall pay your maximum
attention
On it
And it you are not sure or you cannot make
Good looking material youíd better remove it
Or replace by some NONAME item
Then do something with a bad quality
The same concerning fitness machines
One of the latest examples
When fitness machines were taken from evermotion I think
Without materials editing
And inserted into a scene
And plastic on it
Looks absolutely unreal
In was much lighter that in real life
Everyone got used to
running machine for example
Rubber is always black
It canít be grey, these details
Can easily spoil
All impressions about an image
We need to know them and to avoid
We need to work very attentively with them
Not to make these mistakes I meal in you are a visualizer, but even if you a designer
It will be easier to pay attention on these details
This is one of 12 examples concerning filling which we will discuss
This was the ninth And the tenth is post processing
Any image which we pass through Max
through Max
Shall be processed in Photoshop
In a special way
There are a lot of reasons for it
We will speak about it in a separate
block concerning post processing
It is very difficult and no need to make
An ideal image directly in 3D max
Everything goes thought Photoshop Thorough strengthening of things which we ne be strengthened visually
Or weakening or changing in colour
Of those which shall be hidden
There are a lot of things to do here
Up to 50% of effects are added
Be means of Photoshop
Besides Photoshop processing
Of a picture takes not more than 5 minutes It is done very fast ñ maybe even about 30 seconds It is done very fast ñ maybe even about 30 seconds
With a grater you can solve a lot of problems
Which were seen in visualization of a low quality
of a low quality So here are 10 points which we will work on For each of them I have a proper example
And points we want to discuss
Now ask questions if you have
Letís answer them and transfer to
The first item - modeling
If someone asked questions above Please ask them again not to scroll up
So questions:
Why only silver ñ my fist
was white
Because white lap-tops
Were 20 years ago
Iím overacting ñ you understand We need to show modern ñ new things
Everything shall be new, progressive
But not Our grandmotherís gown
Or white macintosh
Because we always do new things
And need to follow this feeling always. Next:
Being a visualizer you can show-off on each cadre
Only if you are confident
That where wonít be any changes
How to avoid them?
I canít avoid changes
Donít even
Hope for it
Changes will be in any case - always
The question is how you
will react on them
When they will be
Because of whose fault they will be
Changes because of visualizerís fault
Sure this is minus
To visualizerís karma
and
Have achieved
Particular minus level
No one will work with him
Just because it is not profitable to explain
The same thing many times to a man
If It happens because of designerís fault
It is quite simple here
We have a very good agreement
Reflecting all
necessary
Conditions for work
Cleat for both visualizer and
designer just to have
NO OFFENCE
If some changes happen
I can assure you in is not a problem for a designer
To pay some additional money ∞
For changes made because of his fault
Just because
If a designer has a proper management with his client
Most probable
Designer will take money
For these changes from his client or
It he doesnít take money from a client
his initial price include
These possible changes he understands
That he does three options for example
And he will ask you to redo something
As he already decided for himself
That he will have 3 options
The second thing that we cannot tell you
But acting like this
Is not very good ñ naturally all people are different
Someone can act not very good
Giving a small
prepayment and then making you to remake
Saying that I wonít get any
money at all
But this is skin-game and here
no one is impervious
The only thing you can do
To secure yourself
Conclusion of some agreement
That means to agree with a client
Changes can be is soma particular frame
For example we usually agree 20%
From technical assignment which designer can change
Everything exceeding it
Is paid separately
I think it is honest
Work of a designer is to thing over
All assignment beforehand
This is his job ñ he is just lazy and doesnít want
To do his job I think
If a set task is inconcrete
And visualizerís task to draw it
There are different ways of work
Including hourly pay
I say ñ you start drawing and then will tell
How much it will cost in such a case
Iím ready to go to some finance sacrifice
This is also a
Wide topic for discussion
There are ways of solving it
Everything is based on
negotiations
And understanding what it can lead to
Ok ñ the next question
Do you use V-Ray Material Presets Pro
In your work?
It seems convenient
No ñ I donít use it
I donít know what it isº
I donít see any sense
As I understand these are some preliminary settings
The setting which we use are so simple
And can be adjusted so easily
That there is no need
To download something else
May be it is convenient for you
But I cannot comment it
Some time ago there were news concerning visualization of a restaurant
Customer didnít pay money for a work
Wasít the any agreement?
Yes, there was no agreement
How we can defend ourselves from these
Unfair customers?
No to do a work
Without agreement ñ thatís all. Next:
How actual is mental ray
From your point of view?
For architectural visualization I think V-ray and 3D max
This is what
Market needs now
That means if something does visualization on mental ray
Many studios will not make order from them
Someone will order but in a very small amount
You just limit
A market for yourself
And refuse from 90 %
Of customers
It is OK
Why not
If it is profitable for you
As per some parameters
You can do it
I cannot download your images. What can I do?
It is difficult without examples
I donít know
You shall be able to download them. Nothing more
can be done now.
How remaking are paid?
As per agreement?
Is it possible to see an agreement?
Possible but now ñ later, during the next
lessons not in this topic
Or during a conference
In April
Post processing of several views
Is made by action or there are other ways
To speed up this process
Not actions
Everything is done manually
It doesnít take much time
If everything is prepared properly
There canít be actions
Because you always
All high quality work comes
through
layers
That means you work though highlighting
Sure ñ someone can work
But I think it is much more convenient as I do again
Itís all up to you, if I say that doesnít mean this is the only true
There are a lot of ways
To do the same action
Letís not discuss it right now
Where I can see sample of an agreement?
Not now ñ later. Is it considered as an alternation
To change a texture?
No, to change a texture is
Not a strong alternation
For example what can be concluded into 20%
Change of texture, change of some
model
A chair for example
Customer says ñ everything good but letís
Replace a chair for some other
And texture of a floor letís make it lighter
Or of another type
And to reevaluate the picture so these are
20 % of changes
Made in a technical
assignment
Taking into account that you have
5 pieces of furniture for example
All the rest ñ if you need to change a chair,
Sofa and geometry Ask additional payment
Do everything according to your feelings
There is no strict rule for it
according to your feelings
Chose a limit acceptable for you
Where you are ready to remake
And where not
Because where we take 20% from?
Because the price is initially
Announced not so big
Because
For example if you announce a price for your work 100 USD
And do it for
80 and leaving 20 as a reserve
But if you announce
200 USD
You may have 50 % of changes
If a client pays 200 so this of the question
What is your price
No one tells you what price to anniunce
Maybe you will sell visualization for
50 USD per m2
In this case I will come to you to learn
How you did it
This is a pricing issue
What does it mean a set task on this?
Again not now
What shall be included in technical assignment
Also not now - this is a separate topic
We will have it later
Letís assume 15-20% changes to technical assignment
how is it realized?
We will speak about technical assignment separately
We will have a separate block
OK
I see the most questions are concerning agreement and technical assignment
As I said we will have a separate block
about it
Separate actions ñ somewhere it will be
Separately explained
Accumulate your questions
And when weíll have
Another action
For participation in those events
Register yourself -ask them and we will
Discuss all of them
Letís name one more time
In the end of this introductive part
10 positions on which
we will work
To make a high quality image
The first is modeling
The second is texturing, third ñ materials ∞
The fourth - light
The fifth ñ renderís quality
The sixth ñ camera position
The seventh -
composition
The ninth ñ design, the tenth ñ filling
Thatís all