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Let's talk about SnapChat. If you're real grown-up, chances are
that you are a little mystified by snapchat. I want to talk you through
why it's really cool, why should try it out, and
how it works. Snapchat is a social app that a lot of people know as
the way that teenagers send explicit photos to one another, but it's really
so much more than that. I'm pretty sure that teenagers are hardly using it for that
at all. Video has come to really dominate social media content,
especially in the past few months,
and snapshot is a fantastic way to start to
integrate more video into your everyday social media routine
they're basically three different ways to use snapchat
1 is that you can send a video message or
a chat message to a friend or to a couple of different friends.
Just like a standard messenger app. Another way is
My Stories. And this is what I think is the most interesting for sharing content
with your audience and really sharing
what you're working on as a creative person these are
little snippets video or just still photos from throughout your day
so it's a running feed of everything you've been up to in the past 24 hours
i think is also takes some of the pressure off. I have a lot of clients who
are concerned with the quality of their content.
They really want it to be the most polished and the most professional
because you don't want stuff hanging around the internet forever
that you're not really proud of.
And Snapchat takes some of that pressure off, because it's only going to be around for 24 hours.
The expectation of the quality is a bit lower
because it is more about sharing your personality
on the go and no one's really going to see it after tomorrow.
Download the app if you don't have it already open it up
and the first screen that you see is the camera.
And this is the main way that you capture things with snapchat.
There's the front facing camera
but then you can also on the top right hit the button and then you see
the back facing camera there. That flips back and forth.
if you hit the little ghost at the top, this little ghost functions
as a way to easily add friends if you're in the same room with someone and you
want to add them to your Snapchat. Pull this up, and they take a snap of it,
and and you are automatically added to your friends. It's a very cool use of
QR codes. Probably the only cool use of QR codes in all of history.
So if you want to snap, let's take our very first one
You are in your main camera screen, and that bottom circle you can either
tap, and makes a terrible photo.
If you wanted to make a video, you just hold down that
little circle
and it makes a video.
Once you have your video you can add text. Hit the little T
and add some text. And this will even accomodate emoji,
You can see which emoji I use the most,
I like the horse and the pizza.
And you can either leave it like, drag that up and down somewhere,
or you can change the way the text looks by hitting the T
and you can make that big and small and drag it around.
You could also draw, you choose a different color
And you can draw.
These are different than Instagram filters because they have a little more intelligence.
So I've taken my picture of my video, and I want to add the filter,
I swipe left, and this shows
what all the different filters are, the first few are colors.
it the p but you're going I recently took one on an airplane
at 222 miles an hour very cool Kelly right now I'm moving at 1.1 mile an hour
unemployment meow just degrees it is
hot outside today and it shows the time that the time is right now
also shows where I am located this is
based on your location semi-permanent broken right now
that's really line everything's contact them work
corporate planted it is not print
different cell scroll through the other depending on where you are and how fast
you're going and hot how hot it is outside
your the different K at when you finally ready to share the image you can put
this lil
a row and you choose if you wanna share it with one of your friends on your
friend list that will send it
a private message to them or if you choose that you want to add it to you
my story if you want another story you see him in your story
list here click on one of his the new york city one
wish shows are kinda different things from people all over the city
and you watch these you can tap the screen
and it will go on to the next one ninety-fifth any longer than 15 seconds
but if you want to scroll through the images
tap particularly through and but I think is really interesting
for he knew you can get a really interesting
you different cities and different things just by seeing
what other people have then posted
good
then if you want to get on it just went down so at the very top
show as my story but the three dots over to the right it'll open up
all the different things that I had add it to my story today and with Beth
it shows the number of people who watched each chance to be the first to
post this morning eleven people have looked at
something after that by people under 18 posted just now no one
the but they wanted to delete this
because I change my mind about posting a picture of myself the blue here
I think that the X and it will delete from my story
you can also download videos to your phone it there I think the USA
either by clicking a row next to my story to download the entire story
all is one I'll or if you click on
the individual p7 you can click the little arrow on the bottom right
and here cammarata if you click airline
I'm shows who has watched the final piece of this
is professional content that is on *** everyday piece left to the left
two times past your story you see this discover page
and these are stories by the specific publishers that are updated every single
day
so today let's see what the Food Network at you can drag through
all the different thing they have here and if one of them strikes your fancy
swipe
up and it has an article that you can read now it's your turn I challenge you
to try out
match at this week if you haven't used it before download the app make a free
account
and at me bomb I started my little ghost
see a very first assignment is to open up match at holdover
August and take a picture of it and it'll automatically at me
and sure what you doing behind the scenes with your creative project
finishing up with the sky on YouTube I media
every week for musicians and creative people all types
to just get more comfortable with digital marketing
sup you next time thanks so much for watching