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The idea for Pay On Results
Pay Per Click came from one of our clients who thought it was crazy
that an agency was paid a percentage
of spend with Google
and therefore motivated actually to spend more money. Instead,
he got us to invent Pay On Results Pay Per Click where
our fees are directly related to the clients
to return more investment.
Instead of Clients paying a percentage of the spend
to Google by agency being motivated to spend more,
so our fees are based entirely around the
return on investment, the ROI that the Client gets
from that Pay Per Click. The better we perform the more we get paid
so we're motivated to do better. Make a deal with Stratgey?
Several reasons really; first and foremost our
performance-based pricing models - that's unique, it sets us aside from
anybody else, it shows you that we have the confidence
in our ability to perform.
Secondly that we have a game plan;
you know, we're a strategy company, we have a strategic plan on how to improve
the Client's traffic
and improve their conversions, and
thirdly because we have some excellent staff, including some
very good Client Managers who communicate well with our clients,
and lastly we're very transparent,
there's no smoke and mirrors about SEO,
CRO, or Pay Per Click at Strategy. It's all
completely open book, and you get to see exactly what we do
as we do it.