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I think one of the best ways to define personalized medicine is when disease happens to you or
to somebody you love. Oftentimes we hear definitions of getting the right drug to the right patient
in the right dose at the right time. I think specific to oncology and the areas that we're
in, breast and colon cancers, it's really about patients understanding their individual
disease. Cancer is many diseases. One tumor is not
like another tumor, and it's really important that patients understand the genomic makeup
of their particular tumor. We would actually refer to that as the molecular signature of
your breast cancer. Knowing how that is different from somebody else's breast cancer, and
by understanding that biology, we're able to direct treatment better.