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Are you looking to get Twitter traffic to generate exposure for your business? Well, now is just
about the right time to start using Twitter to ramp up your online web traffic. Recently,
Twitter has undergone a massive popularity revival again. You can ride on the site's
popularity to get Twitter traffic to your business as well.
You may have heard about Charlie Sheen's exploits and his unpredictable posts on Twitter. Sheen
started his account at the beginning of March 2011 and has already amassed 2.8 million followers
in just 2 weeks (at the time of writing this article). He is also far ahead for having
the most followers per tweet. This shows the power of Twitter as a real-time information
gathering and sharing tool.
After the recent earthquake and tsunami in Japan, the number of Tweets from the country
reached a peak of 1,200 per minute. Tweets from London and New York also hit 1,000 per
minute during the disaster. Worried people also used Twitter to find out if their loved
ones were safe as telephone lines were down. This terrible tragedy managed to highlight
how Twitter is an extremely powerful communication tool.
Lest we forget, Twitter is still one of the most visited sites on the Internet. It is
currently the 9th most visited website on the Internet according to Alexa. Now let's
look at some tips to tap into this traffic goldmine:
Tip #1: Get A Cool Background
To get visitors to be attracted to your Twitter page, you need a cool background. Obviously,
this also ties in with having a relevant and easy-to-remember Twitter username and an interesting
bio.
You can look for cool backgrounds just by searching for 'Twitter backgrounds' on Google.
Many of the sites providing Twitter backgrounds can also design a customized background for
you if you desire.
Tip #2: Post Tweets With Value
This almost goes without saying doesn't it? If you intend to use Twitter as a business
and communications tool with your followers, prospects and the public, you need to post
tweets that are valuable, and not just inane stuff.
Sure, if you are a celebrity, you can get away with posting what you had for breakfast
and have your followers hanging on to your every word, but if you are not, you need a
plan. Tweets of value can be links to interesting and relevant content, new product announcements,
special offers and coupon codes for your products.
Tip #3: Proactively Generate Followers
Again, unless you are a celebrity, you won't get followers out of nothing so you have to
do something to generate followers. The easiest way to do this is to start following the followers
of mavens in your market. Mavens are authority figures in your market who have long, established
followers. Once you follow the followers of these authority figures, many will start following
back and you will grow a large base of followers. However, you should not follow more than a
few hundred people per day, as Twitter looks down on people who follow too many other people
aggressively in one day.
Tip #4: Get Your Tweets Re-Tweeted Like Crazy
The key to getting your Tweets to become viral is to get them re-tweeted like crazy. To do
this, you need to be active in your account so people will pay attention to you and more
importantly, you need to post tweets that are natural "link bait".
In the search engine optimization world where experts optimize their sites to gain top search
engine rankings, link bait refers to any content that people feel the urge to link to, because
the content is either very entertaining or helpful. The trick is to post tweets that
have links to this type of content. You can also post tweets that do not have links but
contain content that people will want to re-tweet to their followers.
Tip #5: Tweet During Prime Times
One of the surest ways to get more exposure for your Tweets is to tweet during what I
call prime times. These are periods where Twitter users are most active. If most of
your followers and prospects are in the USA, these times are usually in the morning Eastern
Time, and in the night time Easter Time. So to get the best results, you will want to
zone you are targeting.
Tip #6: Make Connections With Other Twitter Users
Twitter is called a social network, so make connections with your followers. Respond to
their tweets and ask for the opinions of your followers from time to time. Re-tweet good
posts that you see and more people will start to pay attention to your own posts. It's simple,
if you re-tweet other people's posts, they are more likely to re-tweet yours later on.
It's the law of reciprocity.
Tip #7: Use Twitter To Build Your Own Email List
Twitter is one of the best tools around for generating leads for your business. It is
not a sound idea to promote links to direct sales pages and attempt to make the sale there
and then, unless your followers are already your customers (in which case, you can post
coupon codes or links to your products and make sales). Therefore, you will want to get
your followers on to your own email list where you can follow-up with them on your content
and offers.
Now go ahead and get Twitter traffic for your business!