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Hello and welcome. I'm going to take you through a few quick tips for great branding.
If you'd like to try this tutorial yourself, please jump on to a desktop computer.
One of the most important things in branding and marketing is consistency
so it's really important to use the same colors throughout your marketing materials
I'm going to change the background here to red.
and the text to white to match the marketing materials on the left
as you can see now it all looks part of a consistent brand.
Keeping up with the theme of consistency, it's important to use the same font throughout your marketing materials.
This helps your brand become recognizable.
Choose specific fonts to use consistently within your brand.
As you can see here, we're using the fonts 'Trocchi' and 'Josefin Sans'.
So, I'm going to change 'The Sock Shop' to use 'Trocchi' and the rest of the texts to use 'Josefin Sans'.
Once again, this helps all of your marketing materials to look consistent.
While developing your brand and your look, it can help to have a photo filter that you use consistently within your brand.
I'm going to select of these images, go to filters, then the advanced options.
I'm going to copy the filter code then go across the images on the right.
Go to filters, go to the advanced tab and then paste the filter code.
I'm going to repeat this for the other two images.
Once again, this consistency will strengthen your brand.
A brand should immediately communicate the personality of your business.
We're going to change the colors of this design so it's bright and modern.
Colors are very important in branding.
I'm going to choose a bright purplish color to compliment the colors already in the cupcake.
For the body's design, I'm going to choose exactly the same purple.
And then change it to a much, much lighter shade.
I'm going to change the texts to white to make it seems a lot brighter.
For the logo, again I'm going to choose exactly the same purple but this time I'm going to go darker.
Using the same color but different shades can help create a coherent look.
Again, I'm going to change the text to white.
For this last task, we're going to make this into a much better brand.
So, we're going to change the font, the color palette and the photo filter to make this design more appropriate for an organic restaurant.
I think a font like Courgette seems quite appropriate for an organic restaurant.
I'm going to change the color of the background to green.
Solid green seems to be a bit too bright and fluorescent and bold for this design.
I'm going to mute it a little bit and shift it around more towards aqua and blue.
For the flower, I'm going to change the leaves to white to make them stand out
and then I'm going to make the middle the same green as the background.
For the photo, a filter like Summer seems quite appropriate.
So, that's it for this week. These are some tips for branding.
Just remember, consistency is key.
If you would like to share thing with us that you've designed, please do so on twitter and Facebook.
That's all for this tutorial. Bye for now!