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A food claim is generally, generally found on the front of a package. So you will see
it as I said before, written as whole grain or contains fiber or is fat free. There are
so many different manufacturing food claims. It's so important to know that not all of
them are controlled by the FDA. I'm going to give you an example. We know that the USDA
just came out with the recommending half of our grains come from whole grains. Now, the
FDA currently does not have regulations on that. So in order to tell if the product is
really whole grain you cannot tell that by what the claim is stating on the front of
the package. You really need to go to the ingredients list and make sure that it's stating
whole wheat, whole oat, whole corn, any of those, whole grains, whole barley will let
you know that the product is really what it is. So I encourage you to not pay attention
so much to food claims but really watch the ingredient list.