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Ok, so I'm thinking of buying something on this website.
Will that be secure I ask myself?
Ah H-T-T-P-S
That 'S' is the first clue.
That's good!
And a closed padlock.
Yep, now I know this web browser has established a secure connection to this website.
But can I trust the company that owns this website?
Ah, yes!
Plenty of contact details, a phone number with a street address.
and they say they've got a complaints procedure. Well, looks pretty good but
I've never heard of this company before.
I'll do a search on the web for it and see what I find.
Even then I won't be able to trust it 100 percent, but I'll be more confident about
deciding whether to go ahead and to buy.