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>> David Bergheim, Director of Marketing, University of San Diego School of Business:
GMASS is an integral part for our marketing campaign. What it allows us to do is reach
out to people who are thinking about business school and find out based on certain attributes,
whether it's their test scores, their military experience and find the people who are most
likely to be interested in our programs.
>> John Roeder, Director of Admissions, Vanderbilt University, Owen Graduate School of Management:
Oftentimes, many of the candidates that are in specific parts of the world that we aren't
traveling to, we're able to reach out to them and promote our programs and really get into
markets that we typically have not had strong successes in in the past.
>> David Bergheim: In many cases, it turns out that we're not even on their radar screen
but what GMASS has allowed us to do is find a lot of really good students and enroll a
lot of really good students who have a great experience at the University of San Diego
but had never heard of us before.
>> John Roeder: At Vanderbilt what we've had a lot of successes in the Latin American markets
due to the utilization of GMASS and we've utilized a lot of the data to find candidates
who really do fit the profile of what we're looking for at [inaudible] and we reach out
to those candidates and it's really allowed for us to increase the population of Latin
American students within our program and really provide for a more diverse program overall
within our institution.
>> David Bergheim: GMASS allows us to find these students, to reach out to them and to
really make a connection.
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