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Hi, I’m John
I work for a company
A big company
A company that still doesn’t realise it relies on nature
Which is why I’m organizing a meeting
A big meeting
To discuss "Natural Capital"
It's a new idea that'll boost our business
You’ve heard of ‘financial capital, right?
So what is "Natural Capital"?
Take Company A.
That’s us
We make shoes
Lots of shoes
So let's take a shoe
This one's leather
Leather comes from cows
To make a cow you need grass and grain
That's a lot of land and a lot of water
To make shoes, you gotta have a sole
You think soles come from thin air?
Get a grip
We need rubber and lots of it
This rubber comes from rubber trees
Trees need land, soil and water
We need aluminium for eyelets
Another. Natural. Resource.
Let's keep moving
We need energy; Water; Chemicals; Dyes;
Our shops need building, cooling, lighting, heating
And when our shoes wear out?
Imagine this
Severe floods hit somewhere important in our supply chain
Livelihoods are lost
Our factories fail
'Hashtag'corporatenightmare
But does it have to be that way?
What if we replant forests to protect our sites from floods?
Or restore wetlands to filter water?
Or turn old shoes into something new?
What if we realized that investing in “natural infrastructure" could save us cash too?
So back to my question
What is “Natural Capital”?
It’s all the value that nature provides for us; the natural assets we have.
If our company had to pay for our impacts on nature, we would owe $6.00 a pair.
That’s real money
So ask yourself: What does nature provide for your business?
And shouldn’t it be on your balance sheets?