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Okay ladies, I know most of you at one point or another have come home with a new eyeshadow
palette and you're so excited about it. But, raise your hand if three months later
that palette is sitting in the bottom of your makeup drawer, and you've only used two to three shades.
That's why we've created the palette to end all palettes.
Say hello to the new Full Exposure Palette. What makes this palette so special is it's
so much more than just gorgeous sets of neutrals. It's a palette that's actually going to give you the
most gorgeous eyes ever by focusing on your eye shape.
We basically focused on the three E's of eye makeup: essential, effortless, and enhanced for your eye shape.
Essential. The first thing you need from a palette is a set of gorgeous shades that are
always going to be essential in your makeup kit. We have 14 of them right here in these
amazing universally flattering neutral shades. These colors look good on everyone. We've
covered the entire spectrum from nudes to blacks. The formula is super blendable and
totally crease resistant. Plus, the long wearing shimmer works perfectly with velvety smooth
mattes. You can make any look with these 14 neutrals. I'm talking minimally pretty to
super sexy smoky. Effortless. The last thing you want to do
is be confused about how to apply the different shades. But, this palette right here takes
all the guesswork out of doing your eyes. First you've got your shimmers up at the top
and mattes along the bottom. So you can decide how much shimmer you want in your look. Then
we have the amazing little insert with the how-tos.
Finally there's a fantastic double ended brush that we've made just for this palette to make
applying these shadows so so easy. One side is fluffy and perfect for blending matte shades,
and the other is flat to easily lay down the shimmer shades without sparkle overload. We
made one side white and one side black so you won't have to worry about dipping a light
shade into a dark shade. Last but definitely not least, enhanced for
your eye shape. One of the most important things I've learned on set from the hundreds,
maybe thousands of people that I've worked on is how important shape is when applying
eye shadow. A look that looks amazing on your friend might not be great for you. So, your
eye shape should actually determine how to apply the shadow.
Our awesome R&D team went out and looked at more than 5,000 eyes. They id'd six main shapes.
So, we've created these custom looks for each shape to show you how to get the most out
of your gorgeous eyes. We've got looks for day and night. Plus, a defined look for each
eye shape, so you're totally covered. And of course you can make these looks work with
practically any combination of the shades. If I only had this one palette in my kit form
now on I'd be totally covered on set. It works on every skin tone and every eye shape so
I can use it for big deal photo shoots and for my own instagram selfies.
I love this palette. It's the little black dress of eye makeup. So what's next and how
do you make the most of this palette? Well, if you're not sure about your eye shape
we can help you figure it out. Or, if you already know your eye shape, we can show you how to
get the look that will make your eyes the most gorgeous they can be. We've got videos
for eye shapes and all different looks for each shape. All you have to do is visit our
YouTube channel or Smashbox.com to find them.