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Hi, I'm Anthony from LocalVideoMarketing.biz, and today I'm going to talk
to you about why video is such a great medium for your communications. I'm
going to talk to you about why that is. I'm going to give you a framework
to make your communication a bit sharper, and I hope that as a result of
watching this video that you get more leads for your business and that
leads to more sales.
LocalVideoMarketing.Biz. You, me, your goal faster.
So the first thing we want to talk about is when we're creating content,
we're doing it for a particular reason. We want to educate and motivate our
audiences, and hopefully that leads to either referrals or sales for us.
Now everyone likes to take in messages in different formats. It's like
they've got a filter in front of them and you want your message to come
through that filter to be received.
Now, if I can ask you to take out a piece of blank paper and a pen and then
draw on the page around your hand. Then on the top of each of your fingers
I want you to write VAKPO and then INT. What that is it's a framework for
the way that people like to take in messages and they like to learn.
V stands for visual. Some people are visual. They like to see what's going
on, and they take in information best in a visual format. With video,
obviously, you can see me. Not only see what I'm doing and what's on the
screen, but you can see my body language, my smiles, and what the
A is for audio. Some people like to listen and they learn through
listening. They might like to hear not just your voice but the tone of your
voice. With video, you can have sound effects and music that also add to
K is for kinesthetic. If you did take out the piece of paper and you did
write around your hand and you are writing this list, then we're actually
doing something and we are learning through doing. That makes your message
a lot more memorable. Of course, you can also write this way in a text
instruction, but it's kind of a fun thing to do on video.
PO stands for print orientation, and you can see on the screen that I have
text as well as just my image and my voice.
And, then lastly, INT stands for interactive. I guess I'd like you to leave
a comment down below and tell me which one of these five methods of
communication is your favourite.
Well, I hope that helps you make a better message that leads to more sales.
Please leave me a comment down below like I said, and I look forward to
talking to you soon. Thanks very much. Bye now.