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My name is Menno de Jonge and I am working for Ballast Nedam.
- What is your function at Ballast Nedam? I am responsible for Innovation...
... as the Director of Innovation in this company. Besides that, I am also active in a few other roles..
In Europe as well as worldwide...
...collaborating in networks of organizations in the building industry on the field of...
...Research and Development. - Okay...
-...and could you explain why you have purchased the Innovation Management Game?
The most important reason for that was to make sure...
...to put innovation as a stategic item on the map in this organization...
...and that we'd create awareness for the importance...
... of innovation to as much people as possible within Ballast Nedam.
- We are currently playing the game here at Ballast Nedam; we're almost at the end...
- What results of the game for Ballast Nedam are you expecting on the long term?
On the long term, I am expecting that...
...by better usage of the potential of the innovation...
...process in our organization...
...to create more sales and business for Ballast Nedam and its stakeholder.
- Yes, and what are your expectations of the effects of the game on the short term?
On the short term...
... will it be most important to influence as much people as possible...
... with the 'innovation virus'. To make sure that innovation is in the genes...
...of our people and when we have created that effect...
... it will accelerate the results on the long term.
- Thank you. Would you like to give an advice to other organizations who want to bring their innovation process...
to a higher level?
I would say...
...Try to build innovation in a good and structured manner
Make use of innovation processes in your organization.
And...
...an innovation game...
...is a good tool to create a positive effect...
... on the acceleration of that 'innovation virus'...
And to incubate innovation in your organization.
- Thank you very much. You're welcome.