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How would you feel about meeting one of your favorite reality show TV stars? With all the
choices out there it’s hard to find at least one reality show that hasn’t caught your
attention. Over the years, it’s likely that you’ve been able to enjoy watching a series
like the Celebrity Apprentice with Donald Trump, The Ultimate Fighter series with Dana
White, Real Housewives, or MTV’s classic, The Real World.
I admit to being a fan of the popular show Survivor. I’ve loved it since the first
season and find it so interesting to watch the dynamics of social interaction that I
can hardly stand it. It’s my vice.
Within a few weeks of the conclusion of Season 18 of Survivor Tocatins, I was outside having
some dinner with a friend of mine in Springfield, Missouri. Our table was outside, on the sidewalk,
and we were at a little bar and grill downtown called Trolley’s. Coincidentally, it was
owned by another reality TV star, Aaron Buerge from the show The Bachelor.
I asked my friend, who also happened to be a Survivor fan, if he thought the guy coming
toward us, walking down the sidewalk, looked like they guy from Survivor they called “Coach”
and he said yes. It made sense because, his real job was being a soccer coach at Southwest
Baptist University which was only about 30 miles away.
Coach and his friend stood there for a moment looking for a table, so we stood up, introduced
ourselves and offered to share our table and buy the drinks if he was willing to share
Survivor stories. He agreed and we hung out for about an hour. We talked about the other
players, the living conditions, his real life, the editing, and all kinds of other things.
He was really cool, incredibly interesting and genuinely a very nice person.
I had never spoken a word to him before that evening, yet I REALLY felt like I knew him
and had for a long time. Even though I was a complete stranger to him, he seemed like
one of my best friends. If not, why else would I have offered to share a table and buy drinks?
Here’s the point. When you see people on TV or web video, it is easy to get a feel
for them and develop a level of comfort with who they are and what they’re about. It
happens very easily and quickly. There’s no doubt that you have feelings for or about
plenty of people you’ve never met, whether it’s politicians, athletes, actors, or musicians.
When it comes to building your professional credibility and getting followers, friends
and fans both online and off, it’s hard to beat the power of using internet video.
If you haven’t already started, then let me encourage you to embrace the idea of using
web video for more than just YouTube marketing. Consider using online video marketing as part
of your website marketing strategy, email marketing campaigns, mobile marketing campaigns,
internet branding and social media marketing tools as well.
Give as many people as possible the opportunity to know you and find out what you’re about.
Viral marketing becomes possible. Your ideas become accessible 24 hours a day all over
the world to anyone with a computer or mobile device with Internet access. When you make
good videos and do so often, prospects will want to become your customers. When people
feel like they already know you, like you and respect your expertise, then growing your
business can become much easier and happen much faster.
By the way, if you find all this new media and social media stuff confusing and all you
really care about is finding out how it all ties together so you can grow your business,
without putting an unnecessary strain on your resources, then I made a video just for you
that alot of people have told me cleared things up for them. Check it out at buildatribe.com
and feel free to let me know if it helped.