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Rider: Billy Middleton Photo: Ivan Wong
Hi guys my name is Ivan
I'm an action sports photographer
While shooting photos I noticed that the strap would get in the way
I noticed that the strap would get in the way
This is due to how it's mounted to the top of the camera
This seems like a small issue
But when you're out in the field and you only have one chance to take that shot
Everything matters
So with the help of my brother and a friend
Both of whom are photographers
We came up with a solution
The C-Loop
A swiveling device that allows you to attach the strap to the bottom of your camera
By mounting the strap to the bottom of the camera
We discovered many benefits
The strap is out of the way
and the swivel design reduces tangling
The camera is easier to reach for and handle
Also, because of the swiveling design
the lens is able to be tucked to the side
making it easier to go through crowds and tight spaces
and best of all, the C-Loop works with all cameras
and devices with tripod mounts