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bjbj Simon Payn: Hi. Simon here from Ready to Go Newsletters. I mentioned in another
video that it s an excellent idea to customize your newsletter with some unique content
- to put in something that's special and really relevant to your readers. Now, not everyone
has a lot of time to write, so something you can do very easily is find an article that
you think is relevant and interesting to your readers, and mention that in your newsletter.
Now, I'm not saying you copy and paste an entire article into your newsletter. There's
no need to do that, and you could be breaking copyright laws. But what you can do is copy
an extract from that article and then link to the original article from your newsletter.
Of course, this works best in email newsletters, but you can also quote articles in your print
newsletter. The benefit of doing this is you are showing you interest in your clients;
you are proving that you think about their needs and that you can find information that
is relevant to them, even if that information doesn t come from you. So, I recommend you
do that. It's an easy way to customize your newsletter and it's an easy way to make your
newsletter a lot more effective. Easy Ways to Make Newsletter Content Mortgage Newsletter
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