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When Easter is coming thousands of chocolate eggs are hidden
in different parts of the world for the traditional treasure hunt.
Even on the White House you'll find the goodies.
Shopping Recife also wanted to provide this experience to their customers.
But how to hide Easter eggs in a place where more than 65 thousand people go by in a day?
Thats why we created the first digital version of the Easter egg hunt.
With the augmented reality technology, participants could see the hidden eggs inside the mall,
which one would like to pick and then grab them.
In the hunt, customers would find posters with QR codes that unlocked the access codes.
And then redeem a real egg.
The hunt was successful,
in a few days all the eggs were found
and Shopping Recife made the Easter even more delicious for children of all ages.